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GLOBAL

Warc shares insights from the world's best campaigns

Using purpose to power behavioural change, involving customers to drive brand engagement and weaving creativity into the customer experience, are the three main themes, finds Warc, following its analysis of the world's most creative campaigns...

2 Apr 2019

GLOBAL

Viral Nation announced the Best Large Influencer Marketing Agency by Influencer Marketing Awards

Viral Nation agency wins Influencer Marketing Award for "Best Large Influencer Marketing Agency" globally for 2019...

28 Mar 2019

GLOBAL

Unilever CMO Keith Weed to retire in 2019

NEWSWATCH: Unilever CMO Keith Weed will retire from the role next year, after 35 years at the company...

6 Dec 2018

GLOBAL

#NewBiz: Wunderman and J. Walter Thompson form Wunderman Thompson

WPP has announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients...

27 Nov 2018

GLOBAL

The rise of the internet class

Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internet, he pops up. He is young, very young, but is constantly telling me that he has the wisdom and the secret stuff that can help me...

By Damon Stapleton 26 Sep 2018

GLOBAL

Warc releases Effective Innovation Report 2018

Warc has released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking...

20 Sep 2018

GLOBAL

#BehindtheSelfie with... Damon Stapleton

This week, we got behind the selfie with SA export Damon Stapleton, now chief creative officer at DDB New Zealand...

By Leigh Andrews 19 Sep 2018

GLOBAL

The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 18 Sep 2018

GLOBAL

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 17 Sep 2018

GLOBAL

What do you want creativity to do?

"What can creativity do?" Last week, I was asked this simple question. I have been asked this four-word puzzle a few times in my career. It is a strange question...

By Damon Stapleton 22 Aug 2018

GLOBAL

The One Club and the 3% Movement call for entries for Next Creative Leaders

The One Club for Creativity and the 3% Movement opens global call for entries for their joint Next Creative Leaders programme...

24 Jul 2018

GLOBAL

#FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...

By Leigh Andrews 16 Jul 2018

GLOBAL

#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018

A stand-out factor of Cannes Lions 2018 was the introduction of the SDG Lions to this year's Festival of Creativity. We can make the world a better place through creativity...

By Leigh Andrews 25 Jun 2018

GLOBAL

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

CMO Council and Deloitte Study finds hesitation to embrace analytics skills, forge new C-Suite partnerships and extend strategic role beyond short-term acquisition goals...

1 Jun 2018

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