Marketing & Media Global

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

The Lisbon Effectiveness Awards has announced the release of the shortlist...

Kuper Research has conducted a survey amongst individuals in the media and advertising industry to determine and measure perceptions of the new JIC's vs Saarf, and to determine whether new media research is meeting the needs of users and to ascertain what changes can be made to improve its usefulness...

Anja Cavanagh from Focal Points elaborates on the importance of media analysis, the state of the industry and talks us through a few trends she predicts for 2019 and beyond...

First network of journalists to combat trafficking in persons launched in Sierra Leone...

The 2019 Liberty Radio Awards has announced its finalists for the awards competition...

You don't have to shy away from using your social awareness or 'wokeness' to grow your business. In fact, it might do better if you do...

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

Opening her presentation at Seamless Southern Africa last week, Lauren King, executive: e-commerce and web services at Edcon, shared her understanding of customer experience (CX)...

This week we go behind the selfie with Phil de Lange, comedian and radio producer at Smile 90.4FM, ahead of his one-man show, The Phil Spectrum, at the Baxter Theatre on Friday, 22 March...

Canal + will soon deploy its pay-TV offer in the coming weeks in Ethiopia...

Premiere in Africa of the documentary 'Cuba in Africa'...

The Committee to Protect Journalists releases 'The Last Column' book to highlight the human cost of journalism around the globe. The book features the final articles and photographs of fallen journalists...

Africa's top film festival celebrates 50 years: what's to celebrate, and learn...

Africa is set to be the next big mobile market and the mobile economy is expected to generate more than $150 billion by 2022 to Africa's GDP...

Hopeful of lasting peace, both countries now focus on restoring trade ties...