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SOUTH AFRICA

Image credit: Maddi Bazzocco on Unsplash
5 questions to ask when selecting influencers to work with

Marketers are faced with important decisions to make when selecting the most relevant influencers to collaborate with...

By Dominique Harmse 3 days ago

SOUTH AFRICA

Image credit: William Iven on Unsplash
An introduction to evidence-based marketing

Empirically-based studies can help to explain and predict effective communication, giving us the tools and knowledge to execute much better marketing...

By Kirsty Dugmore 16 Jul 2019

SOUTH AFRICA

SA marketers, show us your content smarts!
SA marketers, show us your content smarts!

Content marketing does not come easy. It is a long-term investment that requires marketers to move from thinking like brand champions to thinking like publishers. So, get ready to change gears!...

By Louisa Douwes Dekker 2 Jul 2019

SOUTH AFRICA

Sarah Browning-de Villiers on authentic, relevant content marketing that resonates
Sarah Browning-de Villiers on authentic, relevant content marketing that resonates

Publicis Machine recently received three honourable mentions at the global Pearl Impact Awards for their work on the Sanlam Reality account. We asked chief content officer Sarah Browning-de Villiers what it takes to succeed in the content marketing space...

By Jessica Tennant 18 Jun 2019

AFRICA

#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA
#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA

JustPalm.com, Africa's fastest growing mobile marketing agency, has been ranked among the top five EMEA Digital/Specialist Agencies at the annual Smarties awards...

By Louise Marsland 13 Jun 2019

UNITED STATES

7 tips to help you understand the creative class
7 tips to help you understand the creative class

Though the members of the creative class do not share one singular identity, they share a number of attributes - perhaps most importantly an ethos that is tolerant and open-minded, and places a high value on individuality, authenticity, merit, and originality...

By Rana Florida 4 Jun 2019

SOUTH AFRICA

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The elusive 'insight' and the global appetite for meaningful knowledge

In marketing and business, good insights are like Fabergé eggs - rare, fascinating and in many ways, mythical. Most strong strategy does not evolve without a powerful insight to lead it, and robust research backing it up...

By Claire Denham-Dyson 29 May 2019

SOUTH AFRICA

FlySafair's R5 Sale: What a day it was!
FlySafair's R5 Sale: What a day it was!

On 7 May in South Africa, on the eve of 2019 general elections, while the rest of the world joined The Duke and Duchess of Sussex in welcoming the Royal Baby to the world, the low-cost airline, FlySafair, held its annual R5 Sale...

By Khuthalani Khumalo 22 May 2019

SOUTH AFRICA

Why storytelling is so crucial in marketing
Why storytelling is so crucial in marketing

Intrusive, selfish, and egocentric marketing tactics no longer work in the way they used to. Clients see through gimmicks and turn their back away from companies that push unwanted products and services on them. So, what can the creative business owner do to replace this outdated form of marketing?...

By Chanelle Segerius-Bruce 22 May 2019

SOUTH AFRICA

Creative freedom
Creative freedom

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don't disagree with the sentiment, but I do see a challenge with the word freedom...

By David Limbert 22 May 2019

SOUTH AFRICA

Image source: Getty/Gallo.
Why marketing agencies are more relevant than ever

There's been a lot of chatter recently around the subject of 'the future of marketing agencies'. Flume's Jacques Du Bruyn says he believes marketing agencies are more relevant than ever...

By Jacques du Bruyn 21 May 2019

SOUTH AFRICA

ABM and inbound marketing: A combined approach
ABM and inbound marketing: A combined approach

B2B marketing specialists leverage a variety of strategic programmes and tactical campaigns to enable an organisation to achieve its goals...

By Alon Fittinghoff 14 May 2019

SOUTH AFRICA

How I wrote a shopper marketing strategy for a new political party
How I wrote a shopper marketing strategy for a new political party

Shopping in a supermarket has nothing in common with voting in an election - or does it?

By Sarah Britten 25 Apr 2019

SOUTH AFRICA

Chris Moerdyk
One-on-one coaching - Marketing, advertising, PR, boards

I have been in the communications business for almost 50 years and instead of retiring I intend offering one-on-one coaching to anyone who needs it in the marketing industry...

By Chris Moerdyk, Issued by Chris Moerdyk 25 Apr 2019

SOUTH AFRICA

Make your pronouns personal
Make your pronouns personal

How should pronouns be used in marketing communications and why is the (strategic) use of them so important when it comes to persuading consumers to feel and act in certain ways?...

By Leigh Crymble 18 Apr 2019

SOUTH AFRICA

A rainbow nation: Rather tricky for the politicians - and marketers
A rainbow nation: Rather tricky for the politicians - and marketers

How can we use the science of marketing to understand and connect to actual human motivations? Political parties need to understand the needs, fears, hopes and aspirations of what has become a more diverse South African people...

By Anele Malumo 16 Apr 2019

SOUTH AFRICA

For better, but not for worse: why the client/agency relationship isn't like a marriage
For better, but not for worse: why the client/agency relationship isn't like a marriage

"Marriage is the wrong metaphor for the client/agency relationship; it's more like a harem..."

By Vicky Gillan 9 Apr 2019

SOUTH AFRICA

Evidence based marketing - what is it and why do we need it?
Evidence based marketing - what is it and why do we need it?

The concepts of behavioural economics, observed consumer behaviour and neuro-marketing are enough to make any marketer head for the hills out of the sheer fear of not knowing where to begin. Kirsty Dugmore of SugaSpice puts it simply...

By Kirsty Dugmore 3 Apr 2019

SOUTH AFRICA

The value of specialist services in your marketing mix
The value of specialist services in your marketing mix

While a multi-service agency does make for a smooth process, there is a strong case for opting for specialist agencies in the marketing mix...

By Danilo Acquisto 3 Apr 2019

SOUTH AFRICA

Khumo Theko, trend spotter at Flux Trends.
Brands, pay attention to these new urban tribes

Khumo Theko, trend spotter at Flux Trends highlights and identifies new urban tribes that brands should be aware of when communicating to their consumers...

By Juanita Pienaar 3 Apr 2019

SOUTH AFRICA

"We are what we see" - Marian Salzman
"We are what we see" - Marian Salzman

International trends spotter Marian Salzman joined local trend analysts Nicola Cooper and Khumo Theko in highlighting the top pop culture trends affecting females at an event held at Inner City Ideas Cartel in Cape Town last month...

By Juanita Pienaar 1 Apr 2019

SOUTH AFRICA

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

SOUTH AFRICA

Marketing Achievement Awards usher in the future of marketing
Marketing Achievement Awards usher in the future of marketing

Director of the Marketing Achievement Awards, Anne Kirkpatrick tells us how the idea came about through a conversation she had with Nando's CEO Geoff Whyte and how this programme fits neatly between other industry-specific programmes...

By Jessica Tennant 11 Mar 2019

SOUTH AFRICA

Account-based marketing
Account-based marketing

In a post-modern world, team structures should be built around ABM capabilities, effectively breaking down siloed ways of working...

By Maxine Ohayon 8 Mar 2019

SOUTH AFRICA

Stefania Johnson, advertising legend and former ECD and shareholder of FCB SA; Katherine Pichulik, founder and designer of Pichulik; Pride Maunatlala, head of marketing at TFG; and Jackie Burger, founder of Salon 58 and former editor-in-chief at Elle SA. © .
#SheSays: How to step out of your comfort zone to pursue a greater ambition

SheSays brought together a powerhouse panel of industry trailblazers to speak about career boldness and how they had to step out of their comfort zones to pursue greater ambition...

By Juanita Pienaar 6 Mar 2019

SOUTH AFRICA

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

SOUTH AFRICA

Profile of a modern agency strategist
Profile of a modern agency strategist

Devin Ross from Arc discusses how the strategist role can reinvent itself going forward, to add real value to clients and to be a cog in the process of creating great and effective creative work...

By Devin Ross 22 Feb 2019

SOUTH AFRICA

Marketing SA Inc
Marketing SA Inc

Forget marketing South Africa to foreign investors. The campaign promoting SA Inc needs to begin with the marketing of the country to South Africans...

By Howard Feldman 20 Feb 2019

UNITED STATES

Boris Dzhingarov
Proven ways to generate leads for your consulting business

Here we have some specific marketing tactics and methods that you can assume for generating leads and growing the visibility of a consulting business...

By Boris Dzhingarov, Issued by Monetary Library 19 Feb 2019

SOUTH AFRICA

Chris Moerdyk
PR and ad agencies don't understand their clients

One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...

By Chris Moerdyk, Issued by Chris Moerdyk 15 Feb 2019

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