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Marketing & Media South Africa



The narrative of effective content marketing on any platform, in any language

We kick off this week's in-depth articles with an overview of Friday night's Pendoring award winners. Danette Breitenbach attended and spoke to the night's big winners, Dominique Swiegers and Stephne de Villiers from King James Group, who took home the Pendoring Awards Prestige Award as well as a gold in the Live Events & Activations & Direct Communication category for their Sanlam Musiekfees campaign. Click here for a gallery of the 2015 Pendoring award winners and here for social pics.

Tamsyn Kiddle also looks at the power of social media for business-to-business marketing. She explains why B2B marketers favour the 'big three' social networks as marketing tools and offers five key benefits of using social media in a business context.

I also delved into the Narrative behind winning content marketing, by getting Narrative's Content Director Robyn Daly to share their secret at coming out on top at the SA Publication Forum Awards.

Hope this provides some creative inspiration as we ease into the end of the year...

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Today's top stories
King James sings Sanlam home with top Pendoring Award

Danette Breitenbach

The Sanlam Musiekfees campaign by King James for Sanlam was awarded the Pendoring Awards Prestige Award on Friday evening at a glittering awards ceremony at Vodacom World in Midrand. Read

The power of social media for business to business marketing

Tamsyn Kiddle

Social media is a conversation. For a business, it's a conversation that drives awareness and traffic, builds your brand loyalty, triggers opportunities and helps you connect with client needs... Read

The Narrative behind winning content marketing

Leigh Andrews

With the digital growth spurt and rise of content marketing, there's no better time for Narrative to share their secret to coming out on top at the SA Publication Forum Awards... Read

Focus on Communications
Changing newsrooms, changing strategy

Teresa Jenkins, Issued by Litha Communications

Current PR training still incorporates media liaison as a topic, but how is that carried out in the existing media climate, where publications are fluidly crossing from print to digital... read
Loeries Creative Week Durban
How the Loeries will showcase regional work going forward
Creative Circle chairman Justin Gomes has issued a quick update post-Loeries 2015, explaining that future Loeries' juries will aim to recognise the truly regional work that's not necessarily also acknowledged at international award shows... read
CSI
Record entries at Algoa FM Big Walk for Cancer

Issued by Algoa FM

A total of 11,600 people of all ages took to the streets of Nelson Mandela Bay in the annual Algoa FM Big Walk for Cancer on Saturday, 31 October, to raise funds to support cancer patients in the province... read
Digital
Decisive digital marketing, a birthday tweet

Issued by So Interactive

This year So Interactive's decisive digital marketing strategy, media planning and fun-loving creative turned Ocean Basket's 20th birthday into a treat to remember... read



Direct Marketing
But how did the email make you feel?

Amanda Patterson

I have been thinking about why some emails are successful and others are not. There are emails that make you want to continue doing business with the sender and there are those that make you want to complain... read



Education
Are you the right person to close SA's project management skills gap?

Issued by GetSmarter

Today, project management is globally recognised as an essential function when it comes to safeguarding the success of business endeavours across the board... read
Media
#FeesMustFall dominates media coverage for second week

News24 Correspondent

#FeesMustFall has dominated media coverage for the second week in a row, according to media monitoring company ROi Africa... read



Online Media
Awesome ideas for attracting more traffic to your blog

Charles Mburugu

A blog can be a very powerful tool for sharing information and promoting your business. However, simply knowing how to create a blog is not enough... read
Pendoring
2015 Pendoring winners: King James Group walks away with Prestige Award

Issued by Pendoring

A captivating, topical and highly effective campaign by King James Group for the Sanlam Music Festival (Sanlam Musiekfees) garnered Pendoring's highest honour - the Prestige Award - at the 20th Pendoring Advertising Award ceremony... read
Research
A sticky situation: SA's sugar industry woes

Issued by Insight Survey

Insight Survey's latest South African Sugar Landscape Report 2015 provides a comprehensively nuanced understanding of the sugar industry environment and market dynamics... read
Social Media
Become a social listener

Desiree Gullan, Issued by G&G Digital

Social media is nothing more than an ongoing, ever-changing conversation. The discussion topics are varied - sometimes obscure - and the tone and landscape changes quicker than you can hit refresh... read
Youth Marketing
Its official! SAStudy exceeds 100,000 subscribers!

Issued by Student Brands

SAStudy.co.za, a leading South African tool used to help prospective and current students make informed decisions when it comes to their studies, has reached a major milestone by exceeding 100,000 subscribers this October... read
International
Mercedes-Benz is 2015 Advertiser of the Year
The European Festival of Creativity, eurobest, has named Mercedes-Benz as the 2015 Advertiser of the Year... read
Global Media Awards has new categories
The International News Media Association (INMA) has added new categories to its 2016 Global Media Awards to reflect the new categories unique to the media environment of today... read
More International
New appointments
  • Islamic Fashion & Design Council appoints new country manager - more info

More people  Submit a Person
Jobs offered
Social Media Community Manager - Johannesburg
Do you have a passion for social media? Do you have a passion for creating content that engages and grows communities? Are you "always on", even on weekends? Read more >>



Mid-Senior Digital Account Manager - Johannesburg
Firewater GroupAre you confident and likable? Can you get things done? Firewater Interactive is a creative digital agency seeking the perfect match to join its growing client service team. Read more >>




New events to diarise
The IMC Conference Johannesburg
IMC Conference - 2 Nov 2015 to 3 Nov 2015, Johannesburg


The Annual AMASA Party
Advertising and Media Association of South Africa - 5 Nov 2015, Johannesburg


Stakeholder engagement management
PRISA - 10 Nov 2015 to 11 Nov 2015, Pretoria


Township Business Conference and Expo
Moshate Media - 11 Nov 2015 to 13 Nov 2015, Johannesburg


Strategic Deal Reviews workshop
The Dealmaker Company - 12 Nov 2015, Johannesburg


Writing masterclass
Institute for the Advancement of Journalism - 12 Nov 2015 to 13 Nov 2015, Johannesburg


How to market professional services
The Reputation Go-to Guy - 13 Nov 2015, Johannesburg


The magic of feature writing
Institute for the Advancement of Journalism - 16 Nov 2015 to 18 Nov 2015, Johannesburg


17 November Xtraordinary Women Southern Suburbs
Xtraordinarywomen - 17 Nov 2015, Cape Town


19 November Xtraordinary Women Durbanville
Xtraordinarywomen - 19 Nov 2015, Cape Town


Essential media relations
PRISA - 20 Nov 2015, Polokwane


Upcoming events
MRMW Africa 2015 - 3 Nov 2015 to 5 Nov 2015, Cape Town
The world's most prestigious event focusing on mobile, innovation and high-tech market research is back on November 3-5 in Cape Town! Read more >>

Social Media - Legal, Social and Sizzle Seminar - 4 Nov 2015 to 6 Nov 2015, Johannesburg | 9 Dec 2015 to 11 Dec 2015, Johannesburg | 2 Feb 2016 to 4 Feb 2016, Johannesburg | 1 Mar 2016 to 3 Mar 2016, Johannesburg
Social Media - Legal, Social and Sizzle SeminarRead Between The Lines is running a six week launch special! 1/11 to the 15/12 - 20% off all experience based learning seminar prices. Working professionals sharing knowledge! Read more >>

Web writing and SEO
SA Writer's College - 3 Nov 2015, Countrywide | 23 Nov 2015, Countrywide | 30 Nov 2015, Countrywide | 1 Dec 2015, Countrywide | 22 Dec 2015, Countrywide | 29 Dec 2015, Countrywide


Social media and content marketing
PRISA - 3 Nov 2015 to 4 Nov 2015, Johannesburg


Marketing Analytics Conference 2015
Trade Conferences International - 4 Nov 2015 to 5 Nov 2015, Johannesburg


Writing for social media
SA Writer's College - 4 Nov 2015, Countrywide | 18 Nov 2015, Countrywide | 25 Nov 2015, Countrywide | 2 Dec 2015, Countrywide | 23 Dec 2015, Countrywide | 30 Dec 2015, Countrywide


Write for travel magazines
SA Writer's College - 4 Nov 2015, Countrywide | 18 Nov 2015, Countrywide | 25 Nov 2015, Countrywide | 2 Dec 2015, Countrywide | 23 Dec 2015, Countrywide | 30 Dec 2015, Countrywide


Quotes
Aristotle
"First, have a definite, clear practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends; wisdom, money, materials, and methods. Third, adjust all your means to that end."

More quotes  Submit a Quote

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MULTIMEDIAAll | Galleries | Audio | Video | Images
Kaya FM Family Day 1 November 2015
Social images from Pendoring 2015
Pendoring 2015 winners
Movember Launch Party 2015

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