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Marketing & Media South Africa

A time for personal branding and communication innovation

We kick things off with a wake-up call from Jessica Edgson of Rogerwilco: It's time to recognise that marketing doesn't just apply to the company you work for - you're a brand, too. You're in luck if you're in the dark on this, as she shares some tips to enhance your personal brand online.

Dora Jurd also explains how semiotics or analysing the personal meaning we ascribe to things can be used as a strategic tool for innovation, particularly in the realms of branding and consumer research.

Broadening the marketing relevance of our 'innovation-centricity' content this week, I chatted to Davin Phillips, CSA director specialising in influencer marketing, to unveil the intrigue factor of this form of communication innovation, especially as media consumption patterns evolve based on the 'constantly switched on' nature of tech-savvy millennial consumers. They're the consumers of the next decade, so best we pay attention...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
You're a brand. Get over it.
You're a brand. Get over it.
[Jessica Edgson] Every person is a brand and you're your own PR executive. If the idea of marketing yourself makes you uncomfortable, you're not alone. But you need to overcome that discomfort because it's 2016 and your personal brand matters. read


Semiotics: a strategic tool for innovation
Semiotics: a strategic tool for innovation

Dora Jurd

Semiotics is the art of deciphering the meaning of any type of signs (verbal, visual or physical) that surround people in a particular culture... Read

[Newsmaker] Susie White from Times Media
[Newsmaker] Susie White from Times Media

Beverley Klein

Susie White has recently been appointed as the new national sales manager for retail & agencies at Times Media. White was previously the general manager of Business Media... Read

Phillips
#InnovationMonth: The intrigue of influencer marketing

Leigh Andrews

Davin Phillips, CSA director specialising in influencer marketing, explains how influencers have become walking media portals, with audiences who are active and engage with their every content mention... Read

With or Without Sugar
Brand Alive Group launches With or Without Sugar

Issued by Brand Alive

Design Indaba
Design Indaba announces Senegalese fashion designer Selly Raby Kane as creative director

Issued by Design Indaba


INNOVATION MONTH
Screenshots from the website.
#InnovationMonth: Richelieu revitalises virtual brand engagement

Leigh Andrews

The next best thing to jetting off to France and savouring the finer things in life when you're glued to your desk? Experiencing a virtual version of what you're craving. Here's what early adopters already know about virtual online campaign interaction, the next big business trend to watch... read
#InnovationMonth: Mavericks in the echo chamber
#InnovationMonth: Mavericks in the echo chamber

Damon Stapleton

The last couple of weeks I have struggled to write anything. I have even contemplated stopping this blog. I had this feeling of dread that all I was doing was contributing to the pollution... read
Linde in action.
#InnovationMonth: Tell your audience what to think about, not what to think

Leigh Andrews

Another day, another politics-fuelled headline. Here's advice to journalists on how to ensure you provide your readers with accurate coverage as the media world goes increasingly more digital, from The Jerusalem Post's former editor-in-chief... read
#InnovationMonth: Stories of Impact shared at AUx
#InnovationMonth: Stories of Impact shared at AUx

Sindy Peters

Kostas Samaras, Autodesk territory director for Africa, expanded on some of the projects undertaken by the Autodesk Foundation at the recently held AUx event in Cape Town... read
Baard and Welman.
#InnovationMonth: Introducing ByDesign Communications

Leigh Andrews

Today sees the launch of ByDesign Communications, the communcations company with a challenger mentality that's set to be innovative and different by design... read
#InnovationMonth: Transformation, innovation and the critic
#InnovationMonth: Transformation, innovation and the critic

Hywel Glyn-Jones

How change management can enable the cultural shift that defines successful digital transformation in an organisation... read
Charl Bassil
#InnovationMonth: Marketing that matters with SA's best

Leigh Andrews

Given Charl Bassil's title as 'marketing director' for Pernod Ricard he's obviously a very busy man, but when you do finally pin him down for a 20-minute chat, his enthusiasm for the industry is clear. Here, he exclusively shares how to keep customers engaged through simple marketing techniques while all around you snap up the latest innovation... read
Read more
Marketing
Why customer stories are a crucial piece of marketing strategy

Boris Dzhingarov, Issued by Monetary Library

Biz Takeouts
[Biz Takeouts Podcast] 188: ClickFX discusses personal Forex transfers
[Biz Takeouts Podcast] 188: ClickFX discusses personal Forex transfers
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Richard Beddow... read

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Marketing to MILLENNIALS

Get FRESH insight & REAL solutions on how to engage with the most digitally connected, diverse & demanding generation! LEARN MORE



Marketing
Integrated communications is the new black

Issued by Brand inc

The future DNA of digital agencies
The future DNA of digital agencies

Lee Naik

Aside from the awards, the Loeries is known for networking and the industry conversations they generate on everything from storytelling to stereotyping... read
Marketing automation adoption key to South African marketers
Marketing automation adoption key to South African marketers

Bianca Quinn-Diavastos

If they haven't already, marketers should be embracing marketing automation software to streamline, automate, and measure marketing tasks and workflows, enabling them to increase operational efficiency... read
Marketing research telling a story?
Marketing research telling a story?

Claire Heckrath

'Once upon a time there was a marketing researcher who...' read
Design
Three Ships 10-Year-Old does things differently in design

Issued by Just Design

Newspapers
Mazwi Xaba appointed Editor of Isolezwe

Issued by Independent Media

Digital
Ideco strengthens security with two-factor authentication

Issued by Ideco

Newspapers
News24 and City Press pool their political clout with 'Point of Order'

Issued by 24.com

Branding
Scan Retail innovates display with its LED Fabric Lightbox

Issued by Scan Display

Events & Conferencing
Promoted content
Experience the brand new Interior Design Challenge at this year's Cape HOMEMAKERS Expo

Issued by HOMEMAKERS

PR & Communications
Adding value to client/agency relationship
Adding value to client/agency relationship

Kerry Simpson

To add value to the typical client/agency relationship means more than taking an output based approach, with clients expecting consultants to achieve a defined and mutually agreed set of monthly deliverables... read
Direct Marketing
Meet the judges of IAS Agency Credentials Award
Meet the judges of IAS Agency Credentials Award
The three judges for the first IAS Agency Credentials Award have been announced. They are Cesar Vacchiano, Lisa Colantuono and Johanna McDowell... read
Magazines
Reading for enjoyment

Issued by The Publishing Partnership

Newspapers
Editorial appointment

Issued by Independent Media

Advertising
Beyond the crumbs: why big agencies need to invest in empowerment now
Beyond the crumbs: why big agencies need to invest in empowerment now

Dharmesh Nagar

While the MAC B-BBEE codes have been gazetted and the PR and advertising industry does a lot of empowerment talk, small black-owned marketing and advertising agencies feel they are still not getting a fair shot... read
Production
2016 Wawela Awards nominees announced

Issued by Howard Audio

Mobile
Image via
Apple eliminates headphone jacks in new waterproof iPhones
Apple is out to make a splash with new waterproof iPhones and a smartphone game starring Nintendo's beloved "Mario", but it has raised eyebrows by eliminating headphone jacks in a push for wireless... read
Events & Conferencing
Scan Display's leading women honoured by Top 40 Women in MICE

Issued by Scan Display

Exhibitions
Inspire, create and innovate your dream home at this year's Cape HOMEMAKERS Expo

Issued by HOMEMAKERS

Production
Slim's successful second date with FNB

Issued by Egg Films

Entrepreneurship
The rise of black start-ups and social entrepreneurship in South Africa

Thabang Tsotsotso, Issued by Mortimer Harvey

SMMEs need to maximise social media impact
SMMEs need to maximise social media impact
Platforms such as Facebook and Twitter have become integral parts of brand awareness, content distribution, lead generation and customer acquisition strategies for businesses... read
Mobile
MMA EMEA Smarties shortlist announced

Issued by Mobile Marketing Association

Advertising
imagineNATION Alliance stays true to Ballantine's

Issued by imagineNATION Alliance

Production
PPS directed by Gordon Lindsay

Issued by Bouffant

CRM
How to choose the perfect CRM software for your business

Issued by Naija Writers' Coach

Production
Sam Coleman directs Black Motion for Ballantine's Whisky

Issued by Giant Films

Branding
Banking on being a winning brand
Banking on being a winning brand

Peter Alkema

Creating a winning brand requires traditional and digital tools that help exemplify its values and core product offerings... read
Promoted content
What type of mark will you make as Johnson & Johnson's brand/marketing assistant/graduate?

Issued by Strategy Recruitment Marketing

Digital
Personal digital curation for the Millennial professional

Mia Arderne, Issued by Oxbridge Academy

Three steps to an effective digital campaign

Ryan Harris, Issued by IAB South Africa

Recruitment
Recruitment agencies - to use or not to use?

Issued by Joanne Pollard Associates

Direct Marketing
Deadline for the 2016 Assegai Awards extended

Issued by Assegai Awards

Production
Dani Hynes directs brand films for ambitious new ABSA website

Issued by Egg Films

Branding
Branding in the new world: Understanding moments that matter

Alida Jansen & Chris Davies, Issued by TNS Global

OOH
Alliance Media acquires Imagination Outdoor in Mozambique

Issued by Alliance Media

Digital
Sharebox: JSE-listed's positive results and your chance to win a R20,000 trading account

Issued by Analytix BI

Retail
Ten-year-old blogger wins national 2016 Ackermans Style Squad competition

Issued by Ackermans

Events & Conferencing
Glenn van Eck with two of his crew at Magnetic Storm, Bongani Nunwna and Mbulelo Skaka.
#BehindtheSelfie with... Glenn van Eck

Leigh Andrews

This week, we find out what's really going on behind the selfie with Glenn van Eck, event professional and CEO of Magnetic Storm... read
Digital
Livestreaming calls for greater awareness of security measures
Livestreaming calls for greater awareness of security measures
Following the recent announcement by Nicola Mendelsohn that in five years time Facebook "will be definitely mobile, it will probably be all video. The questions being asked is, is video slowly killing text...?" read
CRM
When rules must be broken
When rules must be broken

Aki Kalliatakis

Today's technology is amazing. We control a special rover on Mars remotely from our planet, and can fly to the other side of the earth, (Hawaii, if you are interested,) within 24 hours... read
Media
Fact check: What would a world without credible news mean for brands?
Fact check: What would a world without credible news mean for brands?

Ross Sergeant

Today, we live in a world once only imagined in science fiction. Conversations, pictures and video flow around the globe almost instantly from anyone wishing to share to anyone willing to receive... read
International
Airbnb takes new steps to fight discrimination
Airbnb takes new steps to fight discrimination
Global home-sharing giant Airbnb announced it is implementing new policies aimed at curbing racial discrimination by hosts and creating a permanent team aimed at fighting bias. read
Washington Post to roll out speedy mobile news site
Washington Post to roll out speedy mobile news site
The Washington Post announced on Tuesday it was rolling out a "lightning-fast" mobile news site that would provide near-instant load times for both articles and advertising... read
Snapchat ad revenue to rocket: eMarketer
Snapchat ad revenue to rocket: eMarketer
Snapchat is expected to generate nearly a billion dollars next year, as marketers look to the vanishing messaging service to connect with young audiences, a research firm said on Tuesday... read
More International
Business
ORG.ZA suspensions reversible until September 2017
ORG.ZA suspensions reversible until September 2017
South Africa's ZA Central Registry (ZACR) is tasked with administering second-level domains within the greater .ZA namespace... read
Structural reform the way forward to grow the economy
Structural reform the way forward to grow the economy

Nicci Botha

Whatever happens when the next ratings review comes up in December shouldn't derail the structural reform required for the country's growth and prosperity... read
Multimedia
Episode 187: Richard Beddow, CEO of ClickFX discusses personal Forex transfers.
Episode 187: Richard Beddow, CEO of ClickFX discusses personal Forex transfers.
This we take a closer at the newly launched online personal forex transfer service, ClickFX. One of South Africa's largest Forex intermediaries ForexPeople, has introduced ClickFX to offer South Africans a simple and cost effective way to transfer Forex online. We were joined by Richard Beddow, Chief Executive Officer of ClickFX to find out more. - View/Rate
Episode 35: Between Two Worlds with Mpho Maseko
Episode 35: Between Two Worlds with Mpho Maseko
We talk to Mpho Maseko, Chief Marketing Officer at Wunderman South Africa... - View/Rate
With or Without Sugar Episode 1: Malcolm Russell
With or Without Sugar Episode 1: Malcolm Russell
Malcolm Russell, MD of the Broadcast Development Group and principal of the Face The Media programme discusses the relationships between brands and the media: what should brands be thinking about when it comes to maximising the potential and mitigating the risks associated with media interaction and coverage. - View/Rate
New business

More accounts  Submit a New account
New appointments
  • New appointments for Edelman SA - more info
  • Boomtown appoints new business group head - more info
  • New appointment for Konica Minolta SA - more info

More people  Submit a Person
Jobs offered
Digital Designer - Johannesburg
We're looking for an exceptional digital designer with experience at conceptualising and executing across the full spectrum of digital mediums to join our fast growing team. Read more >>



Journalist - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a journalist who wants to work in online media. Read more >>



Head of Marketing - Johannesburg
Ad TalentA large financial institution is looking for a head of marketing to manage an existing marketing and communications portfolio. Read more >>



Senior Digital Marketer - Lowveld
Joanne Pollard AssociatesExperienced digital marketer required to execute/run all digital branding activities for an exciting tourism company. Conversant with web/ social media including creative ability. Immediate vacancy. Read more >>



Media Sales Executives - Cape Town
Topco is running a week-long sales training academy on the 19 September 2016 where you will have the opportunity to learn about the art of selling with possible employment. Read more >>



Media Sales Executives - Cape Town
Join South Africa's leading media house and work amongst the best in the industry and grow a career with us at Topco! Send your cv to bianca@topco.co.za. Read more >>



Digital Sales Executive - Johannesburg
Mark 1Mark 1 is a technology-driven and creatively focused digital media business. We are hiring a sales executive to join our expanding team. Read more >>



WordPress Web Developer - Johannesburg
WsiomsAre you interested in the world of digital marketing? Do you have web development and design experience? WSI is looking for an ambitious WordPress website developer. Read more >>



Sales and Marketing Coordinator - Cape Town
Scan DisplayScan Display's Cape Town office is looking for an energetic self-starter to assist with the sales/marketing function. Excellent communication skills are essential. Read more >>



Interior Designer - Exhibitions - Johannesburg
Scan DisplayScan Display's Johannesburg office is looking for a junior or newly qualified interior designer to design for exhibitions and events. Send CVs and portfolios to heather@scandisplay.co.za. Read more >>



Technology Journalist - Online - Johannesburg
ITNewsAfrica.com seeks a journalist to cover business and technology news. Position requires international travel. Candidate should be willing to start immediately and must own a car. Read more >>



Senior Account/Project Manager - Durban
A digital and direct marketing account manager needed to wow our clients at TNNG. Only experts need apply! Read more >>

Mid-Level Motion Graphic Artist - Pretoria
An award winning Pretoria based production house is looking for a highly talented, multi-skilled motion graphic artist, specialising in 2D motion graphics. Read more >>


Designer/Layout Artist - Pretoria
Award winning Pretoria based agency is looking for a great designer with very strong annual report layout experience who is a hands-on, independent thinker with a passion for design. Read more >>


Regional Managing Editor - Academic Journals - Cape Town
Taylor & Francis Group, a leading international journals publishing company, is looking for a proactive and motivated regional managing editor to join their regional publishing team in Cape Town. Read more >>





New events to diarise
Effective media release writing
PRISA - 12 Sep 2016, Randburg


Internal communication management
PRISA - 14 Sep 2016 to 15 Sep 2016, Randburg, Johannesburg


Fashion photography weekend workshop
Orms Cape Town School of Photography - 17 Sep 2016 to 18 Sep 2016, Cape Town


Want to become a photographer?
Orms Cape Town School of Photography - 24 Sep 2016, Cape Town


Digital strategy for PR
PRISA - 27 Sep 2016 to 28 Sep 2016, Johannesburg


Essentials of broadcast management
Sol Plaatje Institute - 24 Oct 2016 to 28 Oct 2016, Grahamstown


Marketing, communication and customer relations
Enterprises University of Pretoria - 26 Oct 2016 to 28 Oct 2016, Pretoria


Short course in customer experience practice
Enterprises University of Pretoria - 26 Oct 2016 to 28 Oct 2016, Pretoria


InDesign digital
Multidimensions - 6 Dec 2016, Johannesburg


Upcoming events
Visualising Innovations in Data - 13 Sep 2016, Johannesburg
An informative business-to-business workshop focusing on all aspects of innovation in business. Visualising Innovations in Data - extracting real value from data, using innovative techniques and solutions. Read more >>

Neuromarketing Seminar - 14 Sep 2016, Johannesburg
Why do customers buy one product and ignore the other? What goes on inside their brains when they decide? Uncover these secrets and the fascinating world of Neuromarketing... Read more >>

Course in customer experience management
Enterprises University of Pretoria - 13 Sep 2016 to 16 Sep 2016, Pretoria


Writers Gym
Institute for the Advancement of Journalism - 14 Sep 2016 to 16 Sep 2016, Johannesburg


Essentials of newspaper management
Sol Plaatje Institute - 19 Sep 2016 to 23 Sep 2016, Grahamstown


Noticeboards
Print Design and Publishing Bursaries available at Friends of Design
[Sponsorship] Are you a South African student looking to further your career? Apply now for our bursary opportunity in print design and publishing! See more information at: http://friendsofdesign.net/bursary-opportunities/
Worship Auditioning Reality Show
[Sponsorship] In pursuance of the 2017 Night of Worship with Pastor Chris Delvan, the SoulLiift Crew is organising a reality show/audition for youths who are interested in music/singing, with the aim of taking them off the streets in order to salvage them from indulging in various ill vices and to also give a chance to singers who are interested in being part of the vision. This is the first WARs event to be hosted.
Office Space In Sandton
[Premises] Fully serviced office space available in Johan Ave, Sandton, Johannesburg.
Print Design and Publishing Bursaries available at Friends of Design
[Sponsorship] Great news! Friends of Design is offering bursaries to study Print Design and Publishing at our academy. The course starts November 2016 See more information here: http://friendsofdesign.net/bursary-opportunities/
Office desk space rentals
[Premises] Desk rentals in upmarket Midrand office park
Magazine for sale
[Other] Two niche titles are for sale with high profit, low cost, no fixed costs nor permanent staff, work from home, long established, long term advertisers.

More noticeboards  Submit a Noticeboard
Quotes
Robert Collier
"Success is the sum of small efforts, repeated day in and day out."
William James
"In any project the important factor is your belief. Without belief, there can be no successful outcome."
Japanese Proverb
"Fall seven times, stand up eight."
Norman Vincent Peale
"In every difficult situation is potential value. Believe this, then begin looking for it."
Sam Levenson
"Don't watch the clock; do what it does. Keep going."

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With or Without Sugar Episode 1: Malcolm Russell
Episode 187: Richard Beddow, CEO of ClickFX discusses personal Forex transfers.
Episode 35: Between Two Worlds with Mpho Maseko

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