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Marketing & Media South Africa

BizToday's top stories
Gabi Esposito and Jarred Plug, Skinny Scoop founders
#InnovationMonth: The inside Scoop on award-winning ice cream

Pasqua Heard

Last week, Skinny Scoop won the Editor's Choice Award for the annual South African Food Review - a notable achievement for a product that has been in existence for just over a year. The founders of the delectable, health-focused ice cream, Gabi Esposito and Jarred Plug, share the backstory... Read

Five tips for creating a great business logo
Five tips for creating a great business logo

Charles Mburugu

A logo is basically the visual representation of a brand. Nike, McDonalds, Apple and Google logos are some of the most recognisable in our world today... Read

123RF
Why social data analysis needs human understanding

Chris Waldburger

Wired magazine recently contributed to the ongoing critique of traditional polling. Correctly, the magazine identified social media as the new frontier in gauging public sentiment... Read

#InnovationMonth: J.C. Le Roux's occasion-specific marketing sparkles
#InnovationMonth: J.C. Le Roux's occasion-specific marketing sparkles

Leigh Andrews

J.C. Le Roux was recently hailed in the Ask Afrika Icon Brands Survey, taking home the category win for the sixth time. Jackie Olivier, global marketing manager of sparkling wines at Distell, explains their innovation focus. Read


INNOVATION MONTH
An in-depth look into advanced visualisation
An in-depth look into advanced visualisation

Frans Vermaak, Issued by Praesignis

What do we mean when we talk about data visualisation? Essentially it depends on what your background and data is. Looking at data from a scientific or research point of view, many people wouldn't realise that they are analysing or visualising data... read
#InnovationMonth: TOPS at Spar produces wine-printed book
#InnovationMonth: TOPS at Spar produces wine-printed book
South African liquor retailer, TOPS at Spar, has released Novel Novel, a 120-page compilation of stories written by the TOPS and Tales online community and printed in a mixture of both wine and ink... read
Image source:
#InnovationMonth: Flourishing in the new age of connection

Sindy Peters

Futurist, innovator and Autodesk's explorer in residence Jonathan Knowles recently addressed attendees at this year's Autodesk University Extension South Africa (AUx) event... read
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Marketing
The value of data for business decisions
The value of data for business decisions

Issued by iProspect

As marketing budgets shrink, there is increased pressure on marketers to show their worth by producing measurable results towards business objectives. This is how iProspect SA helps businesses make critical decisions... read
Kathryn Payton
Marketing Concepts wins Spectrum Award for shopping centre marketing
Marketing Concepts, marketers of Sandton City, won the 2016 Spectrum Award for Marketing, the country's top award for shopping centre marketing at last week's Footprint Marketing Awards... read
Anti-drug abuse campaign unfolds over Cape Town
Anti-drug abuse campaign unfolds over Cape Town
The City of Cape Town aims to combat drug abuse through a campaign displayed on 93 of Primedia Outdoor's bus shelters and billboards... read
Plastics|SA launches TVC for recycling week
Plastics|SA launches TVC for recycling week
Plastics|SA has released its second television commercial in conjunction with this week's national "Clean-Up and Recycle SA Week", running from 12-17 September 2016... read
Lucille Jacobs on SABC Morning Live last year, talking about the Rand Show
Industry stalwart Lucille Jacobs passes away
The South African media and marketing industry lost another stalwart this weekend, with the death of Lucille Jacobs, marketing consultant and show manager for the Rand Show... read
Sandton City wins Spectrum Award for shopping centre marketing
Sandton City wins Spectrum Award for shopping centre marketing
The South African Council of Shopping Centres' (SACSC) Footprint Marketing Awards, which recognise exceptional shopping centre marketing, innovation and creative achievements with economic success, has selected the 2016 winners. read
Using Twitter bot to change 'refugee' to 'human being' creates 100 million impressions
Using Twitter bot to change 'refugee' to 'human being' creates 100 million impressions

Adrien Dawans

Native VML wanted to create a healthy conversation on social media about the dehumanising connotations of the word 'refugee' and remind the world that these people are human beings with real fears, hopes and dreams... read

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Marketing to MILLENNIALS

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Advertising
This is not a sanitary pad
This is not a sanitary pad

Issued by M&C Saatchi Abel

"This is not a sanitary pad," the print ad reads matter-of-factly, "but that won't stop 1.2 million women from using it as one..." read
SPARK Media's Print Fashion Week innovations
SPARK Media's Print Fashion Week innovations
If you thought print media was boring, think again. Ahead of SA Fashion Week taking place later this month, SPARK Media made 5 to 9 September 'Print Fashion Week'... read
Direct Marketing
The Assegai Awards - making it memorable!
The Assegai Awards - making it memorable!

Issued by Assegai Awards

The DMASA has announced two new award categories to be unveiled at the 2016 Assegai Awards... read
Magazines
Fresh Living celebrates ABC results on eve of 100th issue
Fresh Living celebrates ABC results on eve of 100th issue

Issued by John Brown

Fresh Living readers spend 2.5 times more in store than the average Pick n Pay shopper... read
GardenTalk's frequency blooms

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PR & Communications
PRISA welcome address
PRISA welcome address

Issued by PRISA

President of PRISA Thabisile Phumo recently addressed the audience gathered at the 59th PRISA conference in Durban about the internal crisis the PR profession is facing in a time when the world is yearning for its meaningful contribution... read
Publishing
Jess Mouneimne launches her book, Being Boss
Jess Mouneimne launches her book, Being Boss
Jess Mouneimne has launched her new book, Being Boss, at an event in Cape Town, hosted by TV personality Siv Ngesi, a long time friend of Mouneimne... read
Social Media
Facebook accused of censoring iconic Vietnam War photo
International
Australian Arts Festival encourages Instagram sharing in run-up to event
Australian Arts Festival encourages Instagram sharing in run-up to event
The Australian BEAMS Arts Festival, being held at the Living Mall, Central Park Sydney on 17 September 2016, is encouraging the audience to load photos to Instagram... read
More International
Africa
Over 500 entries for Digital Lab Africa project
Over 500 entries for Digital Lab Africa project
There are over 500 entries from 30 countries to Digital Lab Africa, confirming Africa's creative muscle in multimedia content... read
eCommerce set for "explosive" growth in Africa
eCommerce set for "explosive" growth in Africa
The rise of mobile connectivity and the rapid development of FinTech products is driving the eCommerce environment in Africa... read
More Africa
Business
Court rules: collateral lies do not invalidate an insurance claim
Court rules: collateral lies do not invalidate an insurance claim

Sharon Snell

In a ground-breaking, the UK Supreme Court has ruled that collateral lies do not invalidate an insurance claim... read
New business
  • Publicis Machine wins Emirates Airlines - more info

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New appointments
  • Ole! Media Group appoints chief technology officer - more info
  • Publication team announced for Kouga Fountain - more info

More people  Submit a Person
Jobs offered
Junior PPC Campaign Manager - Johannesburg
Exciting opportunity for a digitally minded university graduate to join one of SA's fastest growing digital agencies as a junior PPC campaign manager. Read more >>



Social Media Manager - Johannesburg
25AMAre you passionate about social media and looking to use your analytical skills to help manage brand awareness and promote customer service through the social media network? Read more >>



Campaign Manager - Johannesburg
Oomph! AfricaCampaign Manager position offered with dynamic African OOH and activation specialist. Give your career some Oomph! Read more >>




New events to diarise
Effective media release writing
PRISA - 12 Sep 2016, Randburg


Fashion photography weekend workshop
Orms Cape Town School of Photography - 17 Sep 2016 to 18 Sep 2016, Cape Town


Marketing, communication and customer relations
Enterprises University of Pretoria - 26 Oct 2016 to 28 Oct 2016, Pretoria


Brand Sustainability Conference
26 Oct 2016, Johannesburg


InDesign digital
Multidimensions - 6 Dec 2016, Johannesburg


Upcoming events
Neuromarketing Seminar - 14 Sep 2016, Johannesburg
Why do customers buy one product and ignore the other? What goes on inside their brains when they decide? Uncover these secrets and the fascinating world of Neuromarketing... Read more >>

Writers Gym
Institute for the Advancement of Journalism - 14 Sep 2016 to 16 Sep 2016, Johannesburg


Internal communication management
PRISA - 14 Sep 2016 to 15 Sep 2016, Randburg, Johannesburg


Quotes
Baltasar Gracian
"Know or listen to those who know."

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