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Marketing & Media South Africa

Today's top stories
Planit Media's 2016 new media success plan
[Leigh Andrews] On 19 January, when many of us were just easing into the work year, Planit Media was born. Here's what you can expect from this new, new media group... read


2016: The year of the user experience

Patrick Mungai

Ad blockers are to become even more of a reality for marketers and consumers in 2016. This will see the emergence of a new breed of online sales people, focused on creating an all round 360 degree "user experience"... Read

The art of persuasion

Chris Brewer

There are some interesting quotes surrounding this fascinating subject of creativity in advertising... Read

Raising the bar

Danette Breitenbach

At the end of last year, the AAA School of Advertising announced the appointment of Prof Krishna Govender as the new Academic Director. Bizcommunity caught up with him... Read

BizTrendsĀ 2016
Immersive experiences to dominate experiential

Lucy Worsley

We eat, breathe and live life experiences every day... read
'The great agency 're-bundling'

Johanna McDowell

Stronger collaboration among agencies on behalf of the client brand is on the cards... read
Make storytelling part of your DNA

Markus Davies

There is a major shift underway in how content is being disseminated to viewers. As a 'small box content creator', my audience is changing their behaviour... read
Important content marketing trends to look out for in 2016

Issued by Content Central

The scope and overall value of content marketing has been growing exponentially year upon year, and 2015 was no exception... read
More trends... | Full trend report...
Design Indaba
Nedbank presents Beatenberg and Kyle Shepherd Trio at Design Indaba Festival

Issued by Design Indaba

Nedbank and Design Indaba are presenting an eclectic, never-before-witnessed collaboration between indie-pop artists, Beatenberg, and the jazz maestros of the Kyle Shepherd Trio... read
Marketing
Full steam ahead into 2016

Issued by Inspire Trade Exhibition

After another successful show in 2015, the Inspire Trade Expo is now fully focused on further developing their world-class B2B expo, providing the necessary platform for exhibitors and visitors alike... read
Four authentic marketing trends in 2016

Sheila McGillivray

While technology will dominate marketing direction in 2016, from virtual reality to tapping into smart everything, there are four exciting trends that will see brands strive to make a more authentic impact... read



Advertising
Egg directors going steady with happy clients

Issued by Egg Films

Egg Films' New Year's resolution was to avoid any one-night stands in 2016 (with the possible exception of their Loeries party). So far, so good, with three campaigns already flighting... read
J&B Rare directed by Leigh Ogilvie

Issued by Velocity Films

The new J&B Rare commercials from JWT Cape Town, directed by Leigh Ogilvie, tell an intrinsic brand story and serve as a visual metaphor for a simple equation: when you mix up the unexpected, a rare magic happens... read

FUTURE-READY MARKETING - How to thrive in the age of the connected consumer

Arm yourself with the right skills & ground-breaking ideas to take on the challenges of the digital age and future-proof your marketing! CLICK HERE



Branding
Tops at Spar rebrands
The liquor outlet of Spar, Tops at Spar, has rebranded its logo to align with other brands in the Spar group mother brands, Superspar, Spar and Kwikspar... read
CRM
Trends that will disrupt customer service in 2016
According to Interactive Intelligence there are five trends that will disrupt customer service in 2016. A massive 89% of companies plan to compete... read



Digital
The televised revolution continues - Twitter introduces skippable pre-roll ads

Nicole Sobotker, Issued by DQ&A Media Group

Video was a rising feature in digital marketing activity for most of 2015. Now, opportunities have opened up even further with Twitter rolling out a new feature - skippable pre-roll ads... read
Magazines
Destiny Man welcomes new editor

Issued by Ndalo Media

Ndalo Media has announced the appointment of Thabiso "TT" Tema as the new editor of Destiny Man, effective from 1 February 2016... read
Media
Sabinet launches African News Agency (previously SAPA)

Issued by Sabinet

Sabinet is collaborating with African News Agency (ANA), the new owners of the SAPA archive, to ensure continued provision of the SAPA archive and in addition, an updated news service from ANA upon subscription... read
Max du Preez leaves Independent Media group - again
Online Media
10 simple ways to improve your business writing style

Amanda Patterson

We define a writer's style through his or her word choice and syntax. In business writing, we should choose words and sentence structures that convey our messages in the most effective way... read
Research
Research on content marketing includes facial coding technology
BBC StoryWorks, in partnership with facial coding experts CrowdEmotion, has combined traditional research metrics with facial coding to understand how brands can use content-led marketing to engage with consumers effectively... read
International
Regional content platform to cover Dubai Lynx globally
TV.AE, a regional online content platform launching on 1 March 2016, will broadcast one live seminar from the Inspiration Stage each day of the annual Dubai Lynx, being held from 6-9 March 2016... read
Google paid USD1bn for search spot on iPhones: report
SAN FRANCISCO: Internet giant Google paid Apple a billion dollars in 2014 to be the go-to search tool on iPhones, Bloomberg reported, citing court documents... read
More International
New business
  • go4word wins Fairtrade's PR account - more info

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Jobs offered
Marketing/Sales Position - Johannesburg
UDM InternationalFull in-house training is provided by our qualified training department. The quality assurance division provides continual feedback and coaching to enhance sales and communication skills. Read more >>



Media Sales Representative - Western Cape
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced media sales representative. Applications close: 5 February 2016 Read more >>



Online Sales Executive - Cape Town
Bizcommunity.comBizcommunity is looking for a talented and motivated online direct sales executive, who has a solid sales track record. Read more >>



Social Media Community Manager - Johannesburg
G&G DigitalSocial media community manager for one of SA's fastest growing digital agencies, working with an amazing team on some of SA's top brands. Read more >>




New events to diarise
Graphic and web design workshops
Multidimensions - 1 Feb 2016 to 22 Feb 2016, Cape Town


Storytelling in the digital age
Storytelling.co.za - 4 Feb 2016, Johannesburg


Florence Musengi's Women At The Top launch
Business Engage - 4 Feb 2016, Kyalami


Creative writing course
Allaboutwriting - 8 Feb 2016 to 2 Mar 2016, Johannesburg | 9 Mar 2016 to 20 Apr 2016, Cape Town | 4 Jul 2016 to 22 Aug 2016, Cape Town | 10 Oct 2016 to 2 Nov 2016, Johannesburg


The art of storytelling - speech and script writing
PRISA - 12 Feb 2016, Randburg, Johannesburg


Strategic role of public relations
PRISA - 16 Feb 2016, Polokwane (Pietersburg)


The 11th Annual Women's Leadership Conference 2016
QualityLife Learning cc - 8 Mar 2016 to 9 Mar 2016, Johannesburg


10 secrets to successful self publishing
Kruger Publications - 19 Mar 2016, Midrand


Mastering sales and marketing in the age of new social media
NES Consulting - 20 Apr 2016 to 22 Apr 2016, Johannesburg | 25 May 2016 to 27 May 2016, Cape Town


Business and Educational Expo
Business Khaya - 30 Apr 2016 to 1 May 2016, KwaMhlanga


Upcoming events
One-day social media course
Digital Business Academy - 27 Jan 2016, Johannesburg


Professional Sales
The Peer Training Group - 27 Jan 2016, Durban | 23 Feb 2016, Durban | 23 Mar 2016, Durban | 13 Apr 2016, Durban | 19 May 2016, Durban | 22 Jun 2016, Cape Town | 22 Jun 2016, Durban | 20 Jul 2016, Cape Town | 20 Jul 2016, Durban


Business writing
Provox Centre for Public Relations & Communication - 27 Jan 2016 to 29 Jan 2016, Ferndale, Randburg | 14 Mar 2016 to 16 Mar 2016, Windhoek, Namibia | 30 Mar 2016 to 1 Apr 2016, Ferndale, Randburg | 20 Sep 2016 to 22 Sep 2016, Ferndale, Randburg


Reputation management
PRISA - 29 Jan 2016, Randburg


Quotes
Mary Anne Radmacher
"Courage doesn't always roar. Sometimes courage is the quiet voice at the end of the day saying, "I will try again tomorrow."

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