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Marketing & Media South Africa

Innovation, engagement and tech-enabled inventions

Louise Marsland writes about some of her favourite new inventions in today's digital-enabled time in her latest [TrendTalk] column. One of these is the Wize Mirror, which can diagnose what's wrong with your body through facial analysis.

I also found out just how Canderel's Sugar Cube Man broke free of obvious ad strategy - this may well signal the end of the bland 'new product launch' press releases and the dawn of a new era of engaging activations.

In his latest [Relentlessly Relevant] instalment, Douglas Kruger shares insight into the sexiest phrase in innovation, and how you can use it, whatever your business focus.

Fascinating reads if you're struggling to get into 'work mode' after the long weekend...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories
[TrendTalk] Mirror, mirror on the wall

Louise Marsland

One of the best things about living in this fast-changing new digital-enabled time of ours is the incredible new products being invented. One of my favourites is an intelligent mirror that can diagnose what's wrong with you... Read

How Canderel's Sugar Cube Man broke free of obvious ad strategy

Leigh Andrews

New sweetener variant, same old campaign strategies? Not at all. Here's how G&G Digital recently caused a stir for the launch of Canderel Crunch and sweetened the deal with social with unexpected PR... Read

[Relentlessly Relevant] 4. The sexiest phrase in innovation, and how you can use it

Douglas Kruger

If ever there were a contest to find the sexiest phrase in the lingo of innovation, I would propose the term 'adjacent possible' for the crown... Read

Biz Takeouts
[Biz Takeouts Podcast] 150: IPRA World Congress 2015
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Bridget von Holdt, Executive Director at Glasshouse Communications... read
Marketing
Marketing manager required by Boschendal Wines

Issued by NICOLENE DI BARTOLO MANAGEMENT APPOINTMENTS

With your inherent passion for wine, and as a seasoned marketer, you can become an integral part of this opportunity to help drive one of the top most iconic brands in SA Wines to the next level... read
All the action is not in the content

Issued by John Brown

Unless you have had your head buried in the sand for the last few years, you would have seen that content marketing as a marketing practice and discipline has burst into the limelight... read



Branding
Goodbye, brand!

Rolf Akermann

We all know that marketing works. We work hard at launching a product (brand extensions) to induce trial and then to convert the consumer to become loyal... read
CRM
From reach to resolution: A social customer service story

Andrew Felbert

Over the past couple years, social customer service globally has gone from being the focus of a small number of highly innovative companies to a widely accepted requirement of doing business... read



Design
Judging panel announced for Caesarstone Student Designer 2015 competition
The judging panel for the Caesarstone Student Designer 2015 competition has been selected. They are Dorothy van't Riet, Jonathan Anstey, Stefan Antoni, Greg Wright and Lisa Younger... read
Education
Red & Yellow Springboard graduates ready to take on the industry

Issued by Red & Yellow

As part of their mission to grow the pool of talent and transform the South African marketing and advertising industry, the Red & Yellow School launched its Springboard Marketing Institute in October 2014... read
Secrets to Brainstorming workshop in Cape Town
Exhibitions
Entries are open for the EXSA Pallet Innovation Challenge 2015

Issued by EXSA

This competition aims to showcase the design and innovative skills of EXSA members to relevant marketing and creative fields as the leaders of the industry through a fun and exciting spatial design challenge... read
Media
SABC not in the business of profit - Motsoeneng

Sikonathi Mantshantsha

The South African Broadcasting Corporation (SABC) has hired auditing firm SekelaXabiso to probe its supply chain management processes and "irregular and wasteful expenditure" that has cost it almost R33m in the year ended March... read
Mobile
The humble text message: Perfectly designed for mobile marketing

Mike Laws

Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web... read
Newspapers
Sunday Times puts all things green in masthead this weekend
You may not have instantly recognised the Sunday Times this weekend, as it changed its masthead from red to green for the first time in its 109-year history... read
PR & Communications
TLC Marketing Worldwide Africa appoints new MD and CEO

Issued by TLC Marketing Worldwide

TLC Marketing has announced the promotion of Preneshen Munian to Managing Director of TLC Marketing Worldwide Africa. Derek Miller will now take up the position of CEO for Africa and the Middle East... read
Production
Five tips to making engaging corporate video

Kelly McGillivray

Often the idea of making a corporate video conjures up visions of an enormous budget, hours of pre-production, ever-shifting shooting schedules and numerous changes in the edit suite... read
Retail
Spolit for (FSU) choice with Rocket Creative Design & Display

Issued by Rocket Creative

South Africa's retail display industry encompasses an enormous scope of elements, product variations and applications with all major brands fiercely competing for the hotly contested retail space to grow their sales revenues... read
Social Media
Sustainable tourism in SA

Marion Marais, Issued by Boomtown

Travel is the most shared experience on social media and with close to 13 million active Facebook users in SA, there is great potential for destination marketers to promote sustainability projects through storytelling online... read
Youth Marketing
What makes you truly South African?

Issued by HDI Youth Marketeers

In celebration of Heritage Day, HDI Youth Marketeers and the YouthTube team have joined forces to share with the world what it really means to be South African... read
International
Digital Media LATAM 2015 conference in Mexico City
Mexico City is to host the Digital Media LATAM 2015 conference with the world's most prominent digital media executives in Mexico City on 23 and 24 October at the Hilton Reforma Hotel... read
DIY content: Three case studies in self-promoting social media

Aaron Farrington

Every successful social media campaign has its focus on two tasks: creating shareable content, and getting users to engage with and share it. This is ideal, but as with many campaigns falls victim to minutia and complications... read
BlackBerry completes AtHoc acquisition
More International
Business
Technocalamity and Africa

Naseem Javed

"...When the tsunami of free technologies makes organisations look increasingly outdated, the same tsunamis can quadruple exports, innovative excellence and catapult into image supremacy... this makes technocalamity a new global age phenomena..." - Mentorian. read
Multimedia
Episode 150: IPRA World Congress: Leadership the way to trust, with Bridget von Holdt.
Episode 150: IPRA World Congress: Leadership the way to trust, with Bridget von Holdt.
Jobs offered
Marketing/Sales Executive - Johannesburg
Lumoss Mouldings is a market leader in the manufacture of promotional products. Lumoss are looking for a passionate internal marketing/sales person and wants to reap the reward of hard work. Read more >>




New events to diarise
iLead Training social media course
iLead Training - 28 Sep 2015 to 29 Sep 2015, Pretoria


Graphic and web design workshops
Multidimensions - 6 Oct 2015 to 30 Oct 2015, Cape Town


Photoshop basics
Multidimensions - 6 Oct 2015, Cape Town


WordPress course
Wordpress Courses - 12 Oct 2015 to 13 Oct 2015, Durban


InDesign Pro Skills
Multidimensions - 14 Oct 2015, Cape Town


Learn everything about web design in three days!
Multidimensions - 19 Oct 2015 to 21 Oct 2015, Cape Town


Illustrator basic to intermediate
Multidimensions - 22 Oct 2015, Cape Town


Adobe Creative Cloud
Multidimensions - 26 Oct 2015 to 27 Oct 2015, Cape Town


Meet and Deal Indaba
Women Up Holdings - 30 Oct 2015, Johannesburg


Social Selling - Grow Your Business on LinkedIn
LinkedIncome - 5 Nov 2015, Johannesburg


Upcoming events
Social Media Summit 2015
Knowledge Integration Web (Pty) Ltd - 29 Sep 2015 to 30 Sep 2015, Johannesburg


Nurturing influencers workshop
DigitLab - 29 Sep 2015, Durban


Electronic Document Management Conference 2015
Alpha Omega Events - 30 Sep 2015, Johannesburg


How to market on a shoe-string budget?
Upbeat Marketing - 30 Sep 2015, Johannesburg


Online advertising 101
Square Lime Business Solutions - 30 Sep 2015, Durban


Customer care
Staff Training - 30 Sep 2015, Cape Town | 16 Nov 2015, Cape Town


How to win a tender workshop
Simgy South Africa - 1 Oct 2015, Pretoria


Quotes
Calvin Coolidge
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Episode 150: IPRA World Congress: Leadership the way to trust, with Bridget von Holdt.

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