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Marketing & Media South Africa

Your brand and how to handle social media

Social media has handed a great deal of power to the consumer and it's a power that can be used for a brand's benefit... or not. Danette Breitenbach writes on how the responsive brand handles social media.

We've been rewired - or our brains have - and the way we think, read and shop has changed for good. Claire Cobbledick looks at how we now do many things so differently to the way we did in the past and asks: The internet has changed our brains: Has your company stayed the same?

Leigh Andrews is over her shock, and caught up with Michelle Atagana and the how and the why of Michelle's break up with the love of her life... Memeburn

Finally, we continue our [21 Icons - Season 2] and this week we feature Zubeida Jaffer.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories


The responsive brand: how to handle social media
[Danette Breitenbach] It took six months after the first reporting of the rear windows of Opel Corsa Lites shattering for the manufacturer to issue a recall. Today, this matter would have been handled very differently... read more>>

Michelle Atagana on breaking up with the love of her life... Memeburn

Leigh Andrews

Michelle Atagana, tech editor and women defender supreme, announced on Twitter on Friday that it was her last day at Memeburn...

Read more >>



The internet has changed our brains: Has your company stayed the same?

Claire Cobbledick

The way we think, read and shop has changed for good. The way we shop online and the way we operate offline are distinctly different things...

Read more >>



[21 Icons - Season 2] Zubeida Jaffer

21 ICONS South Africa has featured its fourteenth icon of its second season: Zubeida Jaffer, award-winning South African journalist and author...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 111: Stretch Experiential Marketing with Mike Silver
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding spoke to Mike Silver from Stretch Experiential... read more>>
Advertising
Lions Innovation Festival highlights data, technology as powerful catalysts for creativity
The newly launched Creative Data Lions and expanded Innovation Lions, forming part of a new, two-day Lions Innovation Festival within next year's International Festival of Creativity... read more>>
Joe Public United puts down new roots

Issued by Joe Public

Joe Public is relocating into a bespoke 3000m², three-story office in Bryanston. The building will be a collective space where all of Joe Public's specialist businesses can meet and co-inspire each other. read more>>
FCB's Camdeboo Giant Flag phenomenon celebrates 45 years of Toyota Hilux
Branding
Thoughts from GIBS' Brand Week

Issued by LiveMoya

LiveMoya attended several of the sessions held during Brand Week at GIBS, including "Is There a Future for Brand Marketing in South Africa?" and "The Role of Brands in Creating Wealth and Identity for a Nation"... read more>>
Digital
Court rules in favour of M-Systems
Cochrane Steel had sought to interdict M-Systems for passing off because it bid on CLEARVU as a Google keyword generating adverts for its own products. read more>>
The Media Image paves the way for digital marketing

Issued by The Media Image

The Media Image, a local digital marketing agency, is making waves in the industry as it has been shortlisted for one organic search (SEO) and two paid search (PPC) awards by international body the UK Search Awards... read more>>
What is your digital media interaction policy?

Rudi Massyn

I still consult with companies every day that have lengthy procedures on how to deal with telephonic or email complaints and queries, but when asked who handles their social media or website interaction, some still have no clue... read more>>
NATIVE VML wins silver Pendoring for Nedbank Ke Yona campaign

Issued by NATIVE VML

NATIVE VML has once again received recognition for the Nedbank Ke Yona campaign, this time at the Pendoring Advertising Awards... read more>>
Online Media
Vote for your favourite local celebs in the inaugural Channel24 Awards

Issued by 24.com

Channel24 is launching the first local online celebrity awards that honour South African musicians, celebrities or public figures who have a powerful and influential online presence... read more>>
PR & Communications
Keeping it simple

Issued by Brand Alive

Publicity. We all want it. We've all got ideas. Some great. Some crap. Tell people. Just be quick. And meaningful. A million dollars an inch is an outdated idea. If you can say it in less, it's worth more... read more>>
Production
Neil and Castle La Liga

Issued by Glasshouse Mobile Editing Solutions

O&M Africa has been keeping Neil from Glasshouse busy with the latest Castle La Liga sponsorship campaign... read more>>
Recruitment
[BizCareers] How to tackle contract and discrimination issues

Juliette Attwell

In this week's BizCareers column, Juliette Attwell answers questions related to contract and discrimination issues... read more>>
Research
Spotlight to reveal the environmental performance of South Africa's largest companies

Issued by Prompt Research Insights

New research is being conducted to show what progress companies in South Africa are making on cutting their environmental impacts... read more>>
International
Truth in polls - study reveals world's trust in research
The demand for trust and loyalty is growing from citizens globally, yet trust levels are diminishing, so international market researchers conducted the ultimate survey, asking whether polls can be trusted. read more>>
LIA 2014 winners announced
LONDON, UK: The winners of the 2014 LIAs are announced today. The results are posted online and can be accessed on the LIA website. read more>>
NY Times narrows loss, sees progress in digital
NEW YORK, US: The New York Times Co says it has narrowed its losses from the same period a year ago, while touting progress in its transition to a digital news operation. read more>>
Euronews Campus growing recognition at renowned European universities
More International
Government
Change in BCEA can lead to claims against employers

Professor Paul Benjamin

A change to the Basic Conditions of Employment Act (BCEA), which came into effect on 1 September this year, could have a big effect on practice in the Commission for Conciliation, Mediation and Arbitration (CCMA) and on employers who face claims of underpayment. read more>>
Labour Appeal Court almost doubles judgments

Professor Paul Benjamin

This year the big question in labour law has been when the Labour Relations Act (LRA) Amendments will come into effect. read more>>
Silo collapse results in load shedding across SA

More Matshediso

Power utility Eskom said there'd be load shedding across South Africa from this Sunday. Wednesday evening and the whole of Thursday are marked as high risk for power cuts. read more>>
Madiba's legacy continues to fill hearts and stomachs of children
Masibekela Recreational Park officially launched
More Government news
Motoring
Corolla Quest ticks the right boxes

Henrie Geyser: motoring editor

The Toyota Corolla has been one of South Africa's favourite cars for many years and when the Japanese carmaker decided to trim some fat (and rands and cents) off its previous Corolla and to rebadge it as the Corolla Quest, it struck gold because it immediately hit a bulls-eye with the penny-wise market. read more>>
More Motoring news
New accounts
  • Snapplify signs Elkanah House to supply them with e-learning solutions - more info

More accounts  Submit a New account
People on the move
  • Megan Firth appointed as sales agent for Sony Entertainment Asia and Max
  • Hero appoints Warren Van Rensburg as new creative director - more info

More people  Submit a Person
Jobs offered
Account Executive - Cape Town
Prima Arc is looking for an Direct Marketing skilled Account Executive to work on a high volume, detail driven key Financial Services account. Read more >>

Graphic Designer - Luxury Sector - Cape Town
Seeking exceptionally talented graphic designer for the luxury sector. Read more >>

CRM Officer - Pretoria
CRM officer at Open Window Institute. Read more >>

Account Manager - Johannesburg
Digital marketing agency, World Wide Creative is on the lookout for a mid-senior Johannesburg-based account manager who is a high-velocity self-starter. Read more >>



New events to diarise
#SpeakSocial
DigitLab - 11 Nov 2014 Sandton

3rd Annual Corporate Communications Conference
BizStrat - 19 Nov 2014 to 20 Nov 2014 Johannesburg

Social media basics
Multidimensions - 19 Nov 2014 Johannesburg, Sandton

Social media marketing for business
Blue Magnet Digital Academy - 20 Nov 2014 Johannesburg

Claim Your Space
True Media - 23 Nov 2014 Green Point, Cape Town

Women in Leadership Breakfast
Symphonia - 26 Nov 2014 Cape Town

Winners' Den: international business
cedric holdings - 28 Nov 2014 to 29 Nov 2014 Johannesburg

Creative Cloud Xtreme
Multidimensions - 1 Dec 2014 to 2 Dec 2014 Johannesburg

Emotive Branding and 23plusone
15 Jan 2015 Cape Town

PAs and Admin Professionals Summit - 2015
ABN Global Events - 27 Apr 2015 to 30 Apr 2015 Pretoria

Upcoming events
Diploma in Digital Marketing - 3 Nov 2014 to 5 Dec 2014 Cape Town,Johannesburg,Johannesburg, Sandton
The World's Top Digital Marketing course. Book for Nov & Dec classes in Sandton & Cape Town. Call 011 057 2317 or 072 209 2363 or email info@brandschool.co.za Read more >>


Power Series Breakfast - Selling face to face - 4 Nov 2014 to 6 Nov 2014 Cape Town,Durban,Randburg
Niche TrainingBring your team or clients to a Power Series Breakfast - this month on Selling Face to Face. Presented by Richard Mulvey, international speaker and sales trainer. Read more >>


Future Pavilion Cape Town 2014 - 5 Nov 2014 to 7 Nov 2014 Cape Town
Future Pavilion Cape Town 2014 brings Portuguese Technology to South Africa in November. From interactive games and innovative retail, to health solutions and impactful design. Read more >>


Assegai Awards Gala Evening - 6 Nov 2014 Johannesburg, Braamfontein
The Assegai Awards acknowledge and awards those whose direct marketing campaigns deliver exceptional results. Read more >>


Magazine journalism course
SA WRITERS' COLLEGE - 3 Nov 2014 to 29 Dec 2014 Countrywide

The business writing toolkit
SA WRITERS' COLLEGE - 3 Nov 2014 to 29 Dec 2014 Countrywide

Grammar for writers - English first language
SA WRITERS' COLLEGE - 3 Nov 2014 to 29 Dec 2014 Countrywide

Quotes
Harry Kemp
"The poor man is not he who is without a cent, but he who is without a dream."

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