A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.
5 Mar 2012 08:33
At the recent 2012 World Press Photo Awards, two African photographers won three awards.
22 Feb 2012 10:47
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Issued by Bizcommunity.com 3 Oct 2011 14:57
CANNES, FRANCE: A total of 28 828 entries from 90 countries (725 from SA) have been submitted to the Cannes Lions 58th International Festival of Creativity, the international annual awards for creative advertising and communications. This is the most entries in the history of the festival.
1 Jun 2011 07:19
Garrick Hamm, creative partner at the London design consultancy, Williams Murray Hamm (WMH), will be the Communication Design jury chairman at the Loeries judging, which takes place from 5-13 July 2011. He will give a talk at the Judges Seminar on 5 July 2011 for industry professionals, students and media.
4 May 2011 11:05
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011 13:19
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011 07:22
JOHANNESBURG: The 11th annual Adobe Design Achievement Awards (ADAA) is now open for entries expanding its global reach to 15 languages and adding new categories for faculty and students. The awards ceremony will take place during the International Design Alliance (IDA) Congress in Taipei, Taiwan in October 2011.
13 Dec 2010 09:44
DUBAI, UAE: The Dubai International Advertising Festival in 2011 will take place over two and a half days, 27- 29 March and the Dubai Lynx Awards, honouring North Africa and the Middle East's best work in advertising and creative communications, will be held on 30 March. Both events will take place for the first time at the Arabian coast resort, the Madinat Jumeirah, in Dubai.
12 Nov 2010 06:53
While there can be many ways of analysing any competition, this year the Loeries has introduced official winners rankings which aim to be a transparent mechanism for reporting the outcome of the awards. With the release of the printed Loeries annual, additional rankings will be published, including top 10 tables for all the individual credits, eg ECD, illustrator, writer and director, as well as post production/VFX, etc.
4 Oct 2010 12:38
Four Grands Prix were handed out this past weekend at the 32nd annual The Loerie Awards, held for the second time at Good Hope Centre in Cape Town: King James once again in TV & Cinema Commercials for Allan Gray's 'Legend'; the VWV Group in Experiential: Live Events for the 2010 FIFA World Cup closing ceremony; Boogerman+ Partners Architects in Architecture & Interior Design for Soccer City aka FNB Stadium aka National Stadium; and Grid Worldwide Branding and Tonic Design in Design Mixed-Media Campaign for the Comair/British Airways SLOW Lounge.
4 Oct 2010 10:41
The Loeries Awards will, this year, launch the inaugural Creative Week in Cape Town as part of the annual festival. Creative Cape Town has partnered with the Loeries to boost the festival and awards and to involve the city's creative community in Creative Week Cape Town, 24 September - 3 October 2010.
13 Aug 2010 09:49
NEW YORK, US: YouTube and the Art Directors Club (www.adcglobal.org) have selected the latest round of new content for the YouTube Show & Tell brand channel, and announced the next group of top agency creatives and strategists to provide written and video reviews and commentary on the work.
21 Jul 2010 10:12
Visual journalists like Charles Apple play an increasingly important role as the news industry attempts to increase engagement, with consumers used to sound bites and quick synopses of news as it happens. Their work and strategic importance is already apparent locally in the recent redesigns of South African newspapers Rapport and City Press. Bizcommunity.com chats to Apple about visual journalism.
By Herman Manson: @marklives 28 Jun 2010 12:13
INDIA: Indian website Newspaper Designing is conducting another international newspaper design competition, focusing exclusively on the 2010 FIFA World Cup. Entries, which are free, close on 11 August 2010 and there is no limit to the amount of entries submitted.
24 Jun 2010 09:42
Your time is almost up, but not just yet - you still have until midnight tonight, Friday 18 June 2010, to submit your entries online for The 2010 Loerie Awards.
18 Jun 2010 09:28
Global Education, an international specialist youth agency, briefed boutique design studio Santana Graphix at the end of April 2010 to provide a new look for its stationery, electronic signatures, posters and flyers specifically created for an upcoming international education conference and generic print advertisements.
7 Jun 2010 09:58
The 2010 Loerie Awards will have an official ranking of winners in order to provide a transparent report on the outcome of the awards, and to avoid different and sometimes confusing claims, the organisers announced on Wednesday, 12 May 2010.
13 May 2010 08:52
The deadline for the both the flighting and entry for 2010 FIFA World Cup-related entries into this year's Loeries has been extended to 13 July 2010. Work eligible for the extension includes all brand communication that is in one way or another related to the hosting of the world cup in South Africa this year and is not limited to official world cup communication.
11 May 2010 10:34
“Greg Quinton's creative wisdom, years of design and judging experience on numerous global juries, and Black D&AD Pencil says it all. We are very privileged to have someone of Greg's calibre on board,” says Gaby de Abreu, founding member of both Switch Design Group and the Brand Design Council, commenting of the confirmation of Quinton as jury chairman of the communication design judging panel for The 2010 Loerie Awards.
10 May 2010 10:07
Sales of single evening tickets or a weekend pass for the 2010 Loerie Awards in Cape Town, 1-3 October 2010, are now open. For every two grand seats purchased, three gallery seats can be purchased. However, educational institutions can access gallery seats by contacting the Loeries office.
3 May 2010 09:17
The 2010 FIFA World Cup is slowly but surely edging closer to a full stadium syndrome, with 2.2 million tickets sold so far. The remaining 500 000 tickets will go on sale on 15 April 2010 during the last ticket sale phase, which includes over-the-counter sales at designated FIFA ticketing centres nationwide, the organisers announced today, Friday, 9 April.
By Issa Sikiti da Silva 9 Apr 2010 13:30
DUBAI: The awards ceremony for the 2010 Dubai Lynx took place on Wednesday, 17 March 2010 at the newly opened Palladium in Dubai Media City. The winners in this year's annual creative advertising competition for the Middle East and North Africa were revealed.
18 Mar 2010 08:48
The annual Makhulu Polane t-shirt design competition is open for entries from Thursday, 16 July 2009. This local initiative was started by Big Blue in 2006 in a quest to discover and support fresh home-grown talent.
15 Jul 2009 09:33
Get the full spectrum of authentic African imagery from the renowned aFRIKA Collection: exquisite photography and footage, rights managed and royalty free, captured all over this beautiful continent.
Issued by Greatstock 25 Feb 2008 12:44
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