The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.
By Anton Harber 15 Nov 2013 06:33
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.
By Danette Breitenbach 12 Sep 2013 14:57
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
The BBC is opening a new pan-Africa Business Unit in Johannesburg this month, director of BBC Global News, Peter Horrocks, announced yesterday, Sunday, 1 September.
2 Sep 2013 06:43
Finalists in the CNN MultiChoice African Journalist 2013 Awards have been announced by Ferial Haffajee, chair of the independent judging panel.
15 Jul 2013 14:47
Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
4 Apr 2013 10:04
11 March 2013 will go down as a very significant day for the media in Rwanda. The day signaled an end to years of constant lobbying and deliberations in the corridors of power with the publication last Monday of the Official Gazette containing several new media-related laws, most of them revisions of older ones.
By Kenneth Agutamba 18 Mar 2013 13:04
WASHINGTON, US: The International Women's Media Foundation (IWMF) is seeking nominations for its 2013 Courage in Journalism Awards and Lifetime Achievement Award.
22 Feb 2013 10:33
This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures.
By Marcela Ospina 7 Feb 2013 12:15
The 13th edition of the Card, ATM & Mobile Expo, taking place 11-13 June in Lagos, Nigeria, promises a superb learning experience where successful shared services implementations across the world can share their learning points with Africa.
Issued by Intermarc Consulting 27 May 2013 21:55
Reporters Without Borders condemn the Burundian national assembly's adoption last week, 4 April 2013, of a bill that would rein in press freedom by reducing protection for sources, increasing fines and requiring all journalists to have a university degree regardless of their work experience.
9 Apr 2013 14:02
In what is a step closer to establishing a premier cloud services marketplace for Africa, Pamoja, the cloud services business unit of Pan-African ICT enabler SEACOM, has launched its go-to-market strategy to partners and customers at a presentation recently held in Johannesburg, South Africa.
18 Mar 2013 10:42
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