The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.
By Anton Harber 15 Nov 2013 06:33
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.
By Danette Breitenbach 12 Sep 2013 14:57
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
The BBC is opening a new pan-Africa Business Unit in Johannesburg this month, director of BBC Global News, Peter Horrocks, announced yesterday, Sunday, 1 September.
2 Sep 2013 06:43
Finalists in the CNN MultiChoice African Journalist 2013 Awards have been announced by Ferial Haffajee, chair of the independent judging panel.
15 Jul 2013 14:47
Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
4 Apr 2013 10:04
11 March 2013 will go down as a very significant day for the media in Rwanda. The day signaled an end to years of constant lobbying and deliberations in the corridors of power with the publication last Monday of the Official Gazette containing several new media-related laws, most of them revisions of older ones.
By Kenneth Agutamba 18 Mar 2013 13:04
WASHINGTON, US: The International Women's Media Foundation (IWMF) is seeking nominations for its 2013 Courage in Journalism Awards and Lifetime Achievement Award.
22 Feb 2013 10:33
This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures.
By Marcela Ospina 7 Feb 2013 12:15
Tom Mboya and Evanson Nyaga, from Kenya, have been awarded the top prize at this year's CNN MultiChoice African Journalist 2012 Awards Ceremony which took place on Saturday, 21 July 2012, in Zambia.
23 Jul 2012 15:12
The 13th edition of the Card, ATM & Mobile Expo, taking place 11-13 June in Lagos, Nigeria, promises a superb learning experience where successful shared services implementations across the world can share their learning points with Africa.
Issued by Intermarc Consulting 27 May 2013 21:55
Reporters Without Borders condemn the Burundian national assembly's adoption last week, 4 April 2013, of a bill that would rein in press freedom by reducing protection for sources, increasing fines and requiring all journalists to have a university degree regardless of their work experience.
9 Apr 2013 14:02
In what is a step closer to establishing a premier cloud services marketplace for Africa, Pamoja, the cloud services business unit of Pan-African ICT enabler SEACOM, has launched its go-to-market strategy to partners and customers at a presentation recently held in Johannesburg, South Africa.
18 Mar 2013 10:42
NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
7 Jan 2013 06:22
Microsoft has announced the opening of 21 web stores for apps and games across several African countries.
18 Dec 2012 12:19
"We must keep women media professionals within the media sector". This was the message received by the more than 50 participants attending the 3rd Annual WAN-IFRA Women in News Summit in Lusaka, Zambia, this week, which brought together women from the media industry in Botswana, Namibia and Zambia for a three-day event.
11 Dec 2012 12:12
More than 100 participants from 25 countries attending this week's African Editors Forum in Kigali, Rwanda, heard how the Declaration of Table Mountain campaign and a complimentary initiative led by African Special Rapporteur for Freedom of Expression, Pansy Tlakula, are encouraging heads of state to repeal criminal speech laws and lift restrictions on a free press.
29 Nov 2012 11:25
In my article, Rwanda's Media - Haunted By Its Past published on Monday, 12 November 2012, I elaborated the history of the Rwandan media and how it was a victim of its very long history of being sectarian, partisan and mismanaged.
20 Nov 2012 14:31
Bloomberg, the site for business and financial market news, is calling on freelance reporters with English-language capabilities to cover business and general news.
2 Oct 2012 10:06
Transparency International and the hosts of the 15th International Anti-Corruption Conference (15th IACC) invite young journalists working in the sub-Saharan Africa region to be part of the anti-corruption conference to be held in Brasilia, Brazil from 7-10 November 2012.
7 Aug 2012 10:52
Day 1 of the Broadcast Film and Music Africa (BFMA) conference opened with a house full. The two day conference, under the theme "Innovation, investment and partnerships for local content and service excellence" takes place at the Oshwal Centre, located in the Nairobi Central Business District, Kenya.
By Carole Kimutai: @CaroleKimutai 11 Jul 2012 09:51
Described as Africa's leading literary award, the 2012 Caine Prize for African Writing has been awarded to Nigerian Rotimi Babatunde for his short story entitled Bombay's Republic published in the Mirabilia Review.
3 Jul 2012 08:15
The fourth annual Broadcast, Film & Music Africa (BFMA) Conference, hosted by AITEC Africa is set to take place from 10-11 July 2012 at the Oshwal Centre in Nairobi, Kenya.
19 Jun 2012 13:52
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
By Wikus Engelbrecht 18 Jun 2012 12:44
The African Press Organisation (APO), a press release wire in Africa, and global media relations related to Africa, on Friday, 8 June 2012, unveiled its new website, www.apo-opa.org.
11 Jun 2012 11:30
Orange, the telecommunications corporation has launched the second edition of its Orange African Social Venture Prize. The goal is to promote social innovation that supports development through information and communication technology (ICT).
23 May 2012 13:32
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