The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative, different from the one that had been imposed for so long from the West. It is a tired line.
By Anton Harber 15 Nov 2013 06:33
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Africa is the final economic frontier. Marketers are actively looking to market their brands on the continent, yet very few are investing time and effort into the continent to really understand it; even less into its social media habits.
By Danette Breitenbach 12 Sep 2013 14:57
Y&R is committed to having 20 agencies by 2015 on the African continent. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa, now also chairman of Y&R Africa. To find out what that means, I caught up with him before he raced off to Lagos, Nigeria, on his mission.
By Danette Breitenbach 5 Sep 2013 05:42
The BBC is opening a new pan-Africa Business Unit in Johannesburg this month, director of BBC Global News, Peter Horrocks, announced yesterday, Sunday, 1 September.
2 Sep 2013 06:43
As part of a multi-national mobile and digital insights gathering project for mobile agency, Yonder Media, I was commissioned to gather cultural and behavioural insights in five African countries: Nigeria, Ghana, Kenya, Tanzania and Zambia.
By Marcela Ospina 7 Feb 2013 12:15
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
Bloomberg, the site for business and financial market news, is calling on freelance reporters with English-language capabilities to cover business and general news.
2 Oct 2012 10:06
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
By Wikus Engelbrecht 18 Jun 2012 12:44
The finalists in the 17th CNN MultiChoice African Journalist competition were announced today, 18 May 2012, by Ferial Haffajee, chair of the independent judging panel. This year the competition received entries from 42 countries across the continent, including French and Portuguese speaking Africa.
18 May 2012 11:49
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Issued by Bizcommunity.com 3 Oct 2011 14:57
Receive free email newsletter
Tell a friend about us