Michelle Hinson
Do we measure up?
Jaco, I beg to differ that AVEs "provide a sense of the quick wins accomplished in a campaign." To me, a win occurs if a strategic objective is met. Thanks to digital and new technologies, quality of coverage is now more important than quantity. Did the appropriate eyeballs see the content? Most importantly, did they heed the key message and act accordingly?
Posted on 1 Apr 2015 21:23
Aaron Rego
Upping the ante on social media
in today's interconnected online world the social media plays an extremely important role in branding and recall value while at the improving the credibility of the institution. One such institution that comes to mind that make use of social media is the payday loan industry which has taken tremendous leaps in social media circles. The essence is that social media in this day an age can either make or break an individual or organisational reputation,
Posted on 1 Apr 2015 17:32
Suzanne Patterson
Suzanne Patterson
[Death to PowerPoint!] Part 3: Creative replacements for slides
Excellent stuff. It can be intimidating to break the habit as well as the expectation of your audience "but whhhhhherrre are the slides??? Did you prepare???" Slides comfort the (management) audience, as much as the speaker, in my experience.
Posted on 1 Apr 2015 17:08
Dries Badenhorst
Dries Badenhorst
Launch issue of VIEWS, the journal of Delaire Graff Estate, released
Wow, Awesome work Andrew and team. I was looking for something special to do with my wife on her birthday this weekend...and now I know what. The publication looks wonderful.
Posted on 1 Apr 2015 12:38
Dino van der Merwe
Dino van der Merwe
[Death to PowerPoint!] Part 2: Ten presentation structures to replace those slides
Or you could give MISSING LINK a call on 0861 BORING, or visit www.missinglink.co.za and we will help you optimise your audience.
Posted on 1 Apr 2015 10:55
Fezile Nomzamo Phungwayo
Fezile Nomzamo Phungwayo
Trevor Noah takes over 'The Daily Show'
what do we say well done , what do we say well done , what do we say welllldone !!!, give him a hand and extra one opps mist .

Congrats you handsome one , let God continue to shower you with blessings make us proud young man .

Posted on 1 Apr 2015 08:34
KD Paine
Do we measure up?
The reality is that the Barcelona Principles are having an impact, but it takes years to change an culture that has been dominated by old ways of thinking. Just ask Martin Luther.. or for that matter advertising. AVEs began as a way of comparing PR to advetising, but that was when PR was a simpler discline and Advertising was pretty much something you paid for that appeared in print or on TV. Neither discipline bears much resemblance to what the were 50 years ago. What I see is that number of clients who are shifting away from AVEs and clip counts grows every year. According to the most recent USC Annenberg survey the number one metric used to measure PR is influence on reputation. The number one complaint from CEOs and clients that I hear is that agencies inflate impressions counts to the point that they are absurd, and I talk to dozens of people every month that are defining their success in terms of actual desired outcomes and not AVEs.
There is no time and place for AVEs and other silly anachronisms of our distant past. In an era when social conversations can bring down CEOs in a matter of hours, getting "impressions" or column inches -- which is all that AVE really measures, is not the objective. You can get all the impression or column inches you want by saying something stupid in a Tweet. What really matters is, does it affect your customers, your stock price and your relatoinshpis with your stakeholders.
Posted on 31 Mar 2015 18:38
Kgaogelo Tlhale
Kgaogelo Tlhale
QR codes bring email, mobile coupons to life
QR codes have had a slow start in South Africa, but that doesn’t mean that they should be forgotten. I think they still have the potential to be big; we just need to educate people about them more. In my opinion, they can be great when added to marketing campaigns. There are many QR code companies that are focused on quality QR code systems for their clients such as, qrcode.co.za and scanlife.com. QR codes can still be very popular in South Africa.
Posted on 31 Mar 2015 14:35
Gladwin Stellenberg
Gladwin Stellenberg
where are the part-time courses for graphic design
Please tell me did you manage to get a school where they offer graphic design part time, Im in the same boat and need help.
Posted on 31 Mar 2015 11:58
Bryan Gibson
Bryan Gibson
How much is an idea worth?
Spot on Chris. A creative I worked with used to say
if you have an idea in the client briefing meeting, keep quiet and bring it back two weeks later when it'll be seen to have value.
Posted on 30 Mar 2015 16:49
Brian Tristam Williams
Brian Tristam Williams
SABC News to scrap bulletins in Afrikaans, vernacular languages?
You're sensationalising by confusing SABC News on free-to-air public broadcast channels with SABC News, the 24-hour satellite news channel on DStv. If you said they were removing Afrikaans news from SABC2, or other languages from SABC1 and SABC3, that would be news. This is just link baiting. I'm surprised they even have anything other than English on the DStv channel, since DStv services more than just South Africa.
Posted on 30 Mar 2015 14:44
Mike Brittan
How much is an idea worth?
Good point Chris, but when is someone going to expose the rip-offs that are still going on?
Posted on 30 Mar 2015 10:48
People change careers five to seven times in their lifetime
GetSmarter has an amazing business model that allows you to continue to hold down your 9-5 job, while studying part-time, because all courses are available online! If you want to change careers, or advance yourself to a higher level with improved skills, consider taking an online short course with GetSmarter to do just that. www.getsmarter.co.za
Posted on 30 Mar 2015 10:18
Anna Smith
Change of season brings a change of sales
I love sales! Thank you for the article, it`s great information for shopaholic. I like shoes and have a lot of it. My husband says that is my illness. Yes, I try to live with my means but sometimes I spend more than earn. As usual my credit card is empty, so when I saw coat from my dream my pockets were empty. My decision was to get payday loan. Yes, such debts have high interest rates but I needed that coat. Keep in mind if you want something but don`t have money for it you can get payday loans online.
Posted on 30 Mar 2015 00:33
Iluobe Godbless
Iluobe Godbless
Baby in advert
I have a little nephew that look good
he is just 2yrs of age he behave funny I know he is good in any type of advert
this is my number 07030919419
Posted on 29 Mar 2015 21:33
denver daylan
Three steps to better business writing - ethos, logos, pathos
The information from this site http://eatmywords.com/portfolio/before-and-after/ is a perfect resources for all various business idea.
Posted on 29 Mar 2015 12:59
denver daylan
New marketing course at UCT's Graduate School of Business
Good that they have this innovation, in many places, this idea is even hardly earn. I am glad that many students can be a part of this futuristic live improving course. In any case, you can see this http://eatmywords.com/tips/choosing-a-naming-firm/, to help business and marketing idea for student, specially young entrepreneurs.
Posted on 29 Mar 2015 12:50
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