WEST AFRICA
[Thabani Khumalo] The brand new world created by globalisation, informed citizenry and consumer's demand for brand experience presents a challenge for global brands to balance their aggressive marketing campaigns with social responsibility. 15 Oct 2009 11:45
WEST AFRICA
[Issa Sikiti da Silva] Despite facing serious challenges which include, among others, organised crime, 419 scam, corruption, power issues, instability in the oil-rich Niger Delta region, Nigerian authorities believe their country's market-size coupled with endless business opportunities make an African ‘heaven' for investment. 18 Sep 2009 09:51
WEST AFRICA
Blue Financial Services (BFS) opened for business in Nigeria through a signed partnership agreement with Nigeria's largest bank, Intercontinental Bank (ICB). A new company, Blue Intercontinental Micro Finance Bank (BIMFB), has since been formed to market, distribute and sell Blue micro-financing services and products into Nigeria's retail market. 13 Aug 2009 08:23
WEST AFRICA
South African Tourism's current marketing campaign in Nigeria is not centred primarily on the forthcoming FIFA World Cup next year in South Africa, says Phumi Dhlomo, SA Tourism regional director: Africa and Domestic Markets. The campaign also aims to further drive tourists' into the the country after the event. 29 Jul 2009 14:18
WEST AFRICA
Nigeria as the most populous nation on the continent should and does present huge marketing and business opportunities. But… 8 Jun 2009 14:54
WEST AFRICA
[Oguntimehin Olufemi Olamide] The Zimbabwe case, and the resolve of Delta corporation to rebrand its products, is an example of what every marketing department should do for better brand association. This is especially pertinent to Zimbabwe, considering what the country has gone through in recent times at the hands of the Mugabe regime. 27 May 2009 10:42
WEST AFRICA
As part of its global word-of-mouth campaign, South African Tourism recently launched a website for Nigerians to upload pictures, videos or write on their South African travel experiences after visiting the country. 30 Jan 2009 09:46
WEST AFRICA
West and Central African aviation ministers have agreed to speed up liberalisation of their air transport markets. 13 Nov 2008 08:53
WEST AFRICA
Faced with a growing number of drug trafficking, money laundering and organised crime investigations, the head of Cape Verde's judiciary police told IRIN his agents may know who the traffickers and money launderers are, but do not have enough resources to catch them all. 4 Nov 2008 09:37
WEST AFRICA
Cut-price cooking oil used in most Malian households has been found to contain gossypol, a toxic substance that is known to cause sterility, cancer and inhibit growth. 7 Feb 2008 08:28
WEST AFRICA
South Africa is looking to realise the vast opportunities and huge potential for mutually-beneficial growth with West Africa, home to some of the world's top oil producers such as Nigeria, writes Shaun Benton. 18 Sep 2007 12:16