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Coca-Cola relaunches "Mystery Shoppers" in Lagos

Coca-Cola Nigeria has relaunched the Mystery Shopper campaign activation as part of its 125 years celebrations which was held recently. First held in 2010, the campaign uses experiential marketing tactics where several Mystery Shoppers around town surprise anyone found drinking Coca-Cola products...

Still time to enter Loeries

click to enlargeThe deadline of 31 May 2010 for Loeries 2010 entries, other than 2010 FIFA World Cup entries, has been extended to 14 June 2010 but does carry a 5% late fee. This means that all work flighted between 1 June 2009 and 14 June 2010 is eligible for entry. World cup- related entries have...

Loeries: 5% discount for early bird entrants

The early bird deadline for entries into The 2010 Loerie Awards is 16 April 2010. Entries before this date will receive a 5% discount. The Loeries is open to work conceived and produced anywhere in Africa and the Middle East, including island states off the African coast like the Seychelles or...

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