Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction.

By Jessica Tennant 1 day ago

Artificial intelligence is cool, market intelligence is cooler
Artificial intelligence is cool, market intelligence is cooler

There's a big race in marketing to drive artificial intelligence into their channels and consumer facing products. Especially with rise of chatbots, which has become the perfect interface to speak to an AI product. Marketers should be looking carefully at AI but new technologies are providing value in even better corners of the marketing spectrum.

By Mike Saunders 16 Aug 2017

AGOA needs to promote industrialisation in Africa
AGOA needs to promote industrialisation in Africa

The trade and investment relationship with the United States through AGOA should support the continent's efforts to industrialise in line with Agenda 2063; and contribute to regional integration and support the development of regional value-chains, Africa ministers of trade have emphasised in a joint statement.

15 Aug 2017

Boost your brand through rapid response
Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

14 Aug 2017