Dr. Christine Demen-Meier (Image Source: )
Hospitality innovation: An oxymoron?

Innovation. It's the lifeblood of many industries. But in our industry, hospitality, innovation tends to be incremental rather than radical. That's not to say there have not been new and innovative practices, but by and large it's a conservative and traditional industry, which focuses on best practices and processes. In an ever-changing corporate landscape, the need for continuous innovation has become a prerequisite to stay competitive and conduct business in a new way.

By Dr. Christine Demen-Meier 4 hours ago

Business events can lead the growth of African tourism
Business events can lead the growth of African tourism

While leisure is an important component of the tourism mix, operators need to develop a more diverse offering, driven by business tourism and conferencing. According to the South African National Convention Bureau, South Africa hosts about one million delegates at business events every year, supporting over 250,000 jobs directly and indirectly in this sub-sector alone.

By Yugashnee Naicker 1 day ago

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 19 Apr 2018