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#WTMA18: Bringing Africa to New York and New York to Africa
#WTMA18: Bringing Africa to New York and New York to Africa

NYC & Company became a major blip on our radar when it locked in the first ever city-to-city partnership with Cape Town to boost tourism between the two iconic cities. We caught up with Makiko Matsuda Healy, MD of tourism market development, to find out what New York tourism is all about...

By Cari Coetzee 15 Jun 2018

Photo by Daniel De Ciantis on
#AfricaMonth: Pave the way to Open Skies

Although it's certainly not feasible for Africa to have thousands of city pairs because the traveller demand simply doesn't exist, there are several hundred city pairs that would certainly be sustainable...

By Natalia Rosa 22 May 2018

Moroccan e-commerce platform Hmizate expands into fintech
Moroccan e-commerce platform Hmizate expands into fintech

Moroccan company Hmizate, which since 2011 has provided an e-commerce platform offering users access to goods, food, travel services and deals, has expanded into fintech with the launch of HmizatePay...

By Tom Jackson 16 May 2018

#AfricaMonth: Travel marketing in Africa
#AfricaMonth: Travel marketing in Africa

One of the strengths of marketing travel to Africa is that its destinations offer so much diversity. How would an African Tourism Board even begin to market the continent as one brand when there are so many cultures, ethnicities, landscapes and languages that comprise the continent?

By Natalia Rosa 15 May 2018

#WTMA18: Championing African women in travel - Q&A with Alessandra Alonso
#WTMA18: Championing African women in travel - Q&A with Alessandra Alonso

The inaugural Women in Africa Forum took place during World Travel Market Africa 2018. Hosted by Women in Travel CIC founder Alessandra Alonso, the forum aimed to highlight the importance of women entrepreneurs in Africa...

By Ruth Cooper 14 May 2018

#WTMA18: Six trends driving growth and change in African tourism
#WTMA18: Six trends driving growth and change in African tourism

Each region is different and coping with different tensions. Mature economies have been struggling to maintain positive growth, and emerging markets have had their own challenges to deal with...

By Cari Coetzee 3 May 2018

African Continental Free Trade Agreement to be welcomed as a boost for tourism
African Continental Free Trade Agreement to be welcomed as a boost for tourism

The African Continental Free Trade Area promotes the creation of a single market across the continent through the abolition of cross-border tariffs and greater efficiency at border posts. Opening up nearby markets can only bode well for African businesses...

By Danny Bryer 2 May 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

Photo by paul mocan on Unsplash
Three African airports honoured at Airport Service Quality Awards

Airports Company South Africa's George Airport and King Shaka International, as well as another African airport, Nairobi Airport, were honoured at the ACI Airport Service Quality Awards...

By Ilse van den Berg 8 Mar 2018

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#MeetingsAfrica: All that Africa has to offer

Wowing the world with what Africa has to offer. That is the purpose of Meetings Africa...

By Danette Breitenbach 7 Feb 2018

What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

By Natalia Rosa 16 Jan 2018

Gavin Tollman, CEO, Trafalgar
#BizTrends2018: 2018 travel forecast - seven trends to anticipate

In 2018, there will be an increased swathe of people fully engaged in the sharing economy, communicating to the world the wonderfully enriching experiences that they have discovered...

By Gavin Tollman 9 Jan 2018

#NewCampaign: $15m Emirates campaign opens up a world of good times
#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...

By Cari Coetzee 24 Oct 2017

Image: Susan Leggett
World tourism remains resilient despite global uncertainties

“This is the sixth year in a row that travel and tourism have outpaced the global economy, showing the sector's resilience, and the eagerness of people to continue to travel and discover new places..."

By Josephine Wawira 13 Oct 2017

Can the hotel industry survive terrorism challenges in Africa?
Can the hotel industry survive terrorism challenges in Africa?

Hotels offering accommodation in regions with high security threats face pervasive risks which require professional handling to avoid escalation...

By Josephine Wawira 25 May 2016

Hassan Ahdab at Meetings Africa
#AfricaMonth: Entering Africa and staying there

We wanted to know more about operating in Africa and who better to ask than the vice-president and regional director for Africa and Indian Ocean operations for Starwood Hotels & Resorts...

By Cari Coetzee 18 May 2016

Five reasons why you should go on a Masai Mara National Reserve safari
Five reasons why you should go on a Masai Mara National Reserve safari

If you're looking to experience an authentic African Safari, Kenya's Masai Mara National Reserve should be right at the top of travel bucket list...

By Jarred Manasse 15 Apr 2016

Anton Harber
Depth of Africa coverage improves

Coverage of the rest of Africa in our media provides an interesting gauge of our relationship with the continent since our borders opened up 20 years ago...

By Anton Harber 5 Dec 2014

[2013 trends] Africa's dynamic markets
[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013

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