Eskimi and TBWA\Concept have launched a social campaign 'The Spirit of Lagos' for Nigeria's very populous and popular prime commercial city...
18 Nov 2014 11:45
The findings of a new survey, conducted by Ifop in South Africa and Nigeria on consumers' perceptions of mobile marketing, has been released by Gemalto...
12 Nov 2014 08:54
In line with its tradition of strengthening the corporate image of Nigeria through innovative platforms, BrandiQ Magazine's Brand Nigeria Symposium is set to take place on 6 November...
14 Oct 2014 11:14
Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments...
Issued by Knowledge Resources 9 Sep 2014 10:24
Nigerian online taxi booking service, Easy Taxi, has partnered with Dettol to create awareness on Ebola and train drivers on hygiene culture...
26 Aug 2014 16:09
In an aim to strengthen its brand and to develop communication materials in both English and French, Azito Energie, an electricity provider in Côte d'Ivoire, has appointed specialist pan-African agency...
22 Aug 2014 08:26
Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)
11 Aug 2014 07:51
When judged on market size, Ghana is often overlooked by brands looking to expand across Africa. At 26 million people, it is dwarfed by its almost-neighbour and...
By David Blyth 8 Aug 2014 06:57
Cocktail Weeks take place in some of the best capital cities in the world. In Time Magazine's January 2013 edition, it named Ghana one of the top three places to...
7 Jul 2014 09:42
The recent Marketing Roundtable discussion with Medicom Ghana, Electroland and Ghanadour, looked at how corporate Ghana is engaging its audience via digital marketing and the challenges that...
23 Jun 2014 14:51
Nicolle Harding, Vice Chairperson of the Mobile Marketing Association (MMA) of South Africa has announced the association is planning to expand to Nigeria.
By Paul Adepoju 19 May 2014 08:42
After a campaign that built up excitement around its rebranding, EDGE53, an events production and management company, finally revealed its new look, tagline and twist to its name earlier this week.
16 May 2014 10:40
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
A great man has passed away and we all mourn the loss of Madiba, but while we mourn, let us also celebrate the life and the achievements of one of history's greatest statesmen, and certainly South Africa's and Africa's greatest. (video)
6 Dec 2013 05:06
Originally the main function of the Bizcommunity Press Office was as a simple conduit for company news and to distribute press releases, but since it has evolved and expanded into a hub where clients can monitor performance of their publicity and manage their recruitment advertising.
Issued by Bizcommunity.com 27 Sep 2013 11:32
There is a need for transparency, and to tell not just one story, but many.
By Oresti Patricios 26 Sep 2013 07:10
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Nigerian Entertainment Today (NET) reported yesterday, 6 August 2013, that it has launched its first-ever ad campaign highlighting what's most important to it "as a news organisation telling the world about entertainment and celebrities from Nigeria and the rest of Africa."
7 Aug 2013 06:12
A successful pilot of Pinpoint, a media consumption and audience tracking tool for the African continent, has recently been conducted in Ghana, with plans to move into Nigeria, Tanzania, Angola and Uganda.
18 Jul 2013 16:03
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013 12:19
MTV Base and the MTV Staying Alive Foundation, have joined forces with the Nigerian government's National Agency for the Control of AIDS and the Bill & Melinda Gates Foundation to combat a lack of awareness and misinformation about HIV, sexual responsibility and teen pregnancy among Nigerian youth, using the medium of Shuga, MTV's TV series and multimedia campaign.
26 Jun 2013 10:30
Unilever Global has identified Africa as its next growth market and has rolled out its Sustainable Living Plan to the continent.
20 Jun 2013 13:42
AdFu, the audience and display inventory network of sites owned by Kagiso Media, has extended its reach into the African online market by adding the Africa-born social network, Yookos, to its portfolio. This adds even more inventory to AdFu's African value proposition while also helping Yookos to drive revenue growth by maximising inventory yield.
14 Jun 2013 11:10