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Episode 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

Date: 30 Jul 2015
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Performing optimally in the digital sport media space
Performing optimally in the digital sport media space

What do you get when you amalgamate two previous company names Premium TV and Inform? Perform Group, of course. Peter Burroughs, Perform Group Africa MD, explains how the company keeps scoring goals on the continent...

By Leigh Andrews 14 Jul 2015 14:00

Visa's #NotATourist campaign unleashes the imagination of travellers to Africa
Visa's #NotATourist campaign unleashes the imagination of travellers to Africa

DAKAR, SENEGAL: Visa, a global payments technology company, announced the launch of NotATourist, an innovative, full-fledged regional campaign aimed at driving international tourism during holidays...

15 Jun 2015 08:37



Vibe Web plans digital marketing acceleration conference
Vibe Web plans digital marketing acceleration conference

Vibe Web Solutions Limited, a dedicated digital marketing consultancy firm with an expert team in Nigeria and India, has expressed its readiness to organise a digital marketing growth acceleration conference 2015...

4 Jun 2015 15:08

TLC Marketing Africa appoints new Partnership and Content Director - TLC Marketing Worldwide
TLC Marketing Africa appoints new Partnership and Content Director

Ntsiki Balfour will head up the Partnership and Content division of TLC Marketing, responsible for the strategic direction of TLC's partner relations, both for independent networks and key brand partnerships...

Issued by TLC Marketing Worldwide 8 May 2015 11:10

@Marketing4Youth #Africa - Millward Brown
@Marketing4Youth #Africa

Brands should have a bad case of FOMO* when it comes to marketing to the youth in Africa, because if you engage with the youth market now, you could potentially have a customer for life...

By Charles Foster and Ilse Dinner, Issued by Millward Brown 8 May 2015 10:47

African tourism opportunities become more tangible
African tourism opportunities become more tangible

The Rezidor Hotel Group's Global Director of Sales and Marketing tells us about destination marketing, the first five-star hotel in Sierra Leone, and the challenges of marketing to/in Africa compared to the rest of the world...

By Leigh Andrews 15 Apr 2015 08:00

Fayemi to chair National Marketing Summit in Lagos
Fayemi to chair National Marketing Summit in Lagos

Former Governor of Ekiti State, John Kayode Fayemi will be the Chairman of the 2015 National Stakeholders Marketing Summit holding in Lagos next month...

14 Apr 2015 11:52

Ahmed Bulbulia
The curious case of milk & popcorn in Nigeria

I never fully appreciated the phrase "We are a product of our environment" until coming to Lagos. Small, seemingly inconsequential aspects of a society have a ripple effect affecting culture as a whole...

By Ahmed Bulbulia 16 Mar 2015 07:00

Tolu Onile
Looking back at Nigeria's hot digital topics in 2014

Not to be left out of all the end of year reviews. We decided to put together one of our own. Looking over the last twelve months, we asked ourselves, what were the biggest things to happen in the Nigerian digital landscape?...

By Tolu Onile 11 Mar 2015 10:30

African tourism acts to shake off Ebola stigma
African tourism acts to shake off Ebola stigma

BERLIN, GERMANY: The impact of the deadly Ebola virus fell mainly on three African countries but tourism has taken a hit across the continent of more than 50 nations as fear has kept many visitors away, tourism chiefs say...

10 Mar 2015 07:22

Nigeria leads a mobile lifestyle - here's why that matters to brands
Nigeria leads a mobile lifestyle - here's why that matters to brands

Nigeria, with 125 million mobile subscribers, is not just Africa's largest mobile market. It is also home to one of the most connected and engaged mobile populations on the continent...

9 Mar 2015 10:29

Female millennials are the most confident and ambitious of any female generation
Female millennials are the most confident and ambitious of any female generation

New PwC survey dispels myths about women and work...

5 Mar 2015 09:17

New research: How employee emotions' impact on customer experience
New research: How employee emotions' impact on customer experience

The latest Ask Afrika Orange Index provides customer service trends based on 13 years of data, across 32 industries and 155 companies...

4 Mar 2015 08:05

Ahmed Bulbulia
Traffic, religion and electricity... A glimpse into the Nigerian consumer

With Nigeria overtaking South Africa as Africa's largest economy, many eyes are looking at this bustling nation as a source of opportunity and a key market for business growth...

By Ahmed Bulbulia 3 Mar 2015 12:40

Social media broadens travel in Africa
Social media broadens travel in Africa

This year's Social Media Week Lagos, 24 February 2015 is dedicated to travel and Jovago.com will be on hand to educate Nigerians on travel trends and how social media is helping to shape the future of tourism in Africa...

20 Feb 2015 09:23

Digitally bright future for outdoor
Digitally bright future for outdoor

Within the next decade, digital advertising is expected to account for more than a quarter of all billboards, as it is increasingly replacing traditional paper billboards across South Africa...

11 Feb 2015 09:55

Danette Breitenbach
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

Calling Africa's top bloggers
Calling Africa's top bloggers

Following its successful launch last year, the 2015 African Blogger Awards, the only pan-African event that measures online and social influencers reach, is now open for entries to all African bloggers...

10 Feb 2015 09:15

Anton Ressel
Learn to say 'No'

Saying 'No' can be a liberating experience for an entrepreneur...

By Anton Ressel 9 Feb 2015 10:00

How to react when making market research mistakes
How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Five struggles of a market researcher
Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

Ghana's footballers score an own goal: Their nation's image...
Ghana's footballers score an own goal: Their nation's image...

NEWSWATCH: Ghana's president John Mahama says that the national team's threat to boycott their game against Portugal over a pay dispute during the World Cup in Brazil damaged Ghana's image...

15 Dec 2014 10:11

Africa United features new Ebola prevention communications for West Africa
Africa United features new Ebola prevention communications for West Africa

At yesterday's official draw for the Orange Africa Cup of Nations 2015, the Confederation of African Football announced the launch of Africa United, a global health communications campaign aimed at preventing the spread of Ebola in West Africa...

4 Dec 2014 09:45

Eskimi, TBWA\Concept launch 'The Spirit of Lagos'
Eskimi, TBWA\Concept launch 'The Spirit of Lagos'

Eskimi and TBWA\Concept have launched a social campaign 'The Spirit of Lagos' for Nigeria's very populous and popular prime commercial city...

18 Nov 2014 11:45

Survey reveals African consumers' perceptions of mobile marketing
Survey reveals African consumers' perceptions of mobile marketing

The findings of a new survey, conducted by Ifop in South Africa and Nigeria on consumers' perceptions of mobile marketing, has been released by Gemalto...

12 Nov 2014 08:54

Symposium aims to solve challenges facing brand Nigeria
Symposium aims to solve challenges facing brand Nigeria

In line with its tradition of strengthening the corporate image of Nigeria through innovative platforms, BrandiQ Magazine's Brand Nigeria Symposium is set to take place on 6 November...

14 Oct 2014 11:14

Five critical factors to consider when expanding into Africa - Knowledge Resources
Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments...

Issued by Knowledge Resources 9 Sep 2014 10:24

Ebola awareness campaign from Easy Taxi, Dettol
Ebola awareness campaign from Easy Taxi, Dettol

Nigerian online taxi booking service, Easy Taxi, has partnered with Dettol to create awareness on Ebola and train drivers on hygiene culture...

26 Aug 2014 16:09

Brand Communications appointed to strengthen Azito Energie brand
Brand Communications appointed to strengthen Azito Energie brand

In an aim to strengthen its brand and to develop communication materials in both English and French, Azito Energie, an electricity provider in Côte d'Ivoire, has appointed specialist pan-African agency...

22 Aug 2014 08:26

New Levi's campaign inspired by consumers
New Levi's campaign inspired by consumers

Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)

11 Aug 2014 07:51

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