World PR Day

PR is the voice that shapes the scene

The importance of PR in shaping societal narratives

PR is built on trust and consistency

Evan-Lee Courie

Novus Group's Joe Hamman on earned media as a critical driver of digital visibility

Joe Hamman

Building bridges in a world that needs it more than ever

BROUGHT TO YOU BY:

More #WPRDAY2025

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: Heidi Patmore – Digital wallets: A gamechanger

Advertise your job vacancies

Jobs

Client Director (Retail Media) Cape Town
Commercial Finance Partner Cape Town
Instructional Designer / E-learning Designer Cape Town
Managing Director Dbn, Jhb, CT
Reservations Supervisor Hartbeespoort
Social Media/Digital Intern Cape Town
Front-End Web Developer Remote Location
DTP Art Director Cape Town
Junior Designer Cape Town
Administrative Assistant Tshwane (Pretoria)

More jobs Submit a job Open account

SA celebs pranked in Checkers' You've been egg-ed Easter video with Jason Goliath

On the eve of the long weekend for Easter, Checkers You've been egg-ed video went live on social media.

3 Apr 2024

Source: © Bizcommunity.com On the eve of the long weekend for Easter, Checkers You've been egg-ed video with Jason Goliath went live on social media

Source: © Bizcommunity.com Bizcommunity.com On the eve of the long weekend for Easter, Checkers You've been egg-ed video with Jason Goliath went live on social media

A Leon Schuster-style set-up, it stars Jason Goliath, and some SA celebs who were pranked, including Die Heuwels Fantasties and Casper de Vries. The prank entails motorists being asked for their licence at a roadblock and being told their licence has "egg"-spired.

Video credits

Agency: 99c

Chief creative officer: Marius van Rensburg
Production director: Hylton Heather
Broadcast producer: Melissa Curtis
Account director: Bradley Ford
Creative director: Marjolein Rossouw
Creative group head: Kayla-Robyn Meys

April Fools' Day: From Lucky Star's custard-infused pilchards to Makro's Hot Cross Wors Bun

April Fools' Day: From Lucky Star's custard-infused pilchards to Makro's Hot Cross Wors Bun

Evan-Lee Courie 2 Apr 2024

Production house: Brainwave Productions

Director / executive producer: Carien Loubser
DOP/ editors: Cecilia Scholtz & Anelia Loubser

View this post on Instagram
A post shared by Checkers | South Africa (@checkers_sa)

Related

UCount Rewards partnership extends to Petshop Science 3 days
South African brands dominate Africa’s brand value rankings 19 Jun 2025
Vaseline and Krispy Kreme team up to shine with the 'glazed' trend 9 Jun 2025
2025 Championship Boerewors competition calls for entries 3 Jun 2025
Favourable timing leads to Ballito Junction's exceptional seasonal results 28 May 2025
Checkers Sixty60 partners with Blind SA for a more inclusive shopping app 12 May 2025

Top stories

The Creative Circle event takes place next week in Joburg and Cape Town, featuring some of the best creative minds in the country. Book your seats now (Image by Carl Willoughby)

Marketing & MediaBook now for the Joburg and Cape Town Creative Circle Full Circle

2 days

Raed Cupido says he is innocent. Source: LinkedIn.

Marketing & MediaSuspended Standard Bank marketing manager makes bid for bail

2 days

#WPRD2025 | Hook, Line & Sinker's Adam Hunter: PR is the voice that shapes the scene

Marketing & Media#WPRD2025 | Hook, Line & Sinker's Adam Hunter: PR is the voice that shapes the scene

Hook, Line & Sinker 2 days

Source:

Marketing & MediaReddit ad revenue projected to reach $1.8bn in 2025

2 days

Will AI reshape the future of advertising? Gen Z demands authenticity

Marketing & MediaWill AI reshape the future of advertising? Gen Z demands authenticity

2 days

Promoted

KAIIA: KFC’s AI - A love of chicken in every answer

Marketing & MediaKAIIA: KFC’s AI - A love of chicken in every answer

KAMuses 14 Jul 2025

More news

Image source: chainat –

HR & Management

How to detect ghost employees lurking in your payroll

2 days

TourismX launches inaugural Travel Social Media Awards 2025

Tourism & Travel

TourismX launches inaugural Travel Social Media Awards 2025

2 days

Is workplace stress a trigger for substance abuse, and how can employers help?

HR & Management

Is workplace stress a trigger for substance abuse, and how can employers help?

Harmony Clinic 14 Jul 2025

Supplied image: Wits University physicist Professor Andrew Forbes (left) and University of Cape Town paediatric neurosurgeon Professor Anthony Figaji (right), presented with their joint 2024/2025 Harry Oppenheimer Fellowship Awards by Oppenheimer Memorial Trust chair Rebecca Oppenheimer. Each has been awarded R2.5-million to further his groundbreaking research.

Education

Double win for science as Harry Oppenheimer Fellowship awarded to two recipients

2 days

Nampo Cape 2025 to showcase smart tech for sustainable agriculture

Agriculture

Nampo Cape 2025 to showcase smart tech for sustainable agriculture

2 days

Source: Supplied. Rachael Akalia, Senior Marketing Manager: Commercial, Yellow Card.

Construction & Engineering

Supply chains are only as fast as their payments — the case for instant settlement

Rachael Akalia 2 days

Image source: Pixabay from

Legal

SCA blocks Oasis Water's claim on franchisee assets

2 days

Sachin Chanderdhev, Sector Specialist for Manufacturing, Absa Business Banking

Manufacturing

Rise of green manufacturing: Future-proofing Africa through sustainability

Sachin Chanderdhev 2 days

Image credit: Anna Shvets on Pexels

ESG & Sustainability

Unesco, ISTIC, and NRF sign MoU to drive sustainability

2 days

Source: Alan Wilson via

Logistics & Transport

Fuel costs, fleet delays push SAA to R354m loss

2 days

Unisa and ATNS partner to boost aviation research, innovation

Logistics & Transport

Unisa and ATNS partner to boost aviation research, innovation

2 days

Image credit: Kindel Media on Pexels

Energy & Mining

The future of fuel retail in SA: NEVs and solar panels

Karen Keylock 2 days

#WPRD2025 | Clayton Morar Media's founder: PR is built on trust and consistency

Marketing & Media

#WPRD2025 | Clayton Morar Media's founder: PR is built on trust and consistency

Evan-Lee Courie 2 days

Joe Hamman from Novus Group says as AI transforms search, earned media coverage has become one of the most critical drivers of digital visibility (image supplied)

Marketing & Media

#WPRD2025: Novus Group's Joe Hamman on earned media as a critical driver of digital visibility

Joe Hamman 2 days

Source: Reuters.

Finance

World's oldest climate fund targets wildlife bonds for every country in Africa

Duncan Miriri 2 days

Let's do Biz