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Marketing & Media South Africa



Competing for the future, the Marketing Indaba, and why trends matter

Wayne Bishop was recently asked to do a talk at the University of Johannesburg entitled "What does the Future Ad Agency look like?". Well, here's his reply...

And back in Cape town, we focus on the Marketing Indaba, where delegates talked about feeling the love and channelling the message.

And in her regular column, Louise Marsland presents her views on why trends matter and points out that while trends will always be with us, what is paramount is that you stay on top of the ones relevant to you.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories


Mxit Brand Index: 30 April 2014
The latest Mxit Brand Index has been released, revealing the Top 40 South African brands on Mxit on 30 April 2014. Read more >>

[Marketing Indaba: Part 1] Marketers be (a)ware, Generation Y is on its way

Staff Reporter

Given the extent to which those of Generation Y are digitally savvy, they will be far more demanding creatures than either their parents or grandparents, and as a result marketers and brand owners need to re-evaluate every aspect of their approach to capture the attention of their young audience.

Read more >>

[Marketing Indaba: Part 2] Feeling the love: Building brand loyalty in the digisphere

Staff Reporter

Let's face it, since Cain offed his brother, trust and loyalty have proved time and again to be the most fickle of the human conditions.

Read more >>

[Marketing Indaba: Part 3] Channelling the message

Staff Reporter

Digital communication channels are many and varied, with options growing almost daily.

Read more >>


Biz Takeouts
[Biz Takeouts Podcast] 89: Net Prophet and Legacy Collection with Greater Than PR
Last week on the Biz Takeouts Marketing and Media Radio show we chatted to Galia Kerbel from Greater Than PR, as well as Rob Gilmour about the upcoming Net Prophet event. [twitterfall] Read more >>

Trends
Why trends matter

Louise Marsland

I was asked recently what I would write about when I ran out of trends. But that is the point, trends are ongoing, they don't have a beginning and an end. What is paramount is that you stay on top of the ones relevant to you. Read more >>

Media Freedom & Right to Know
Looting in the name of Mandela - what would Terry have said?

Ed Herbst

The Sunday Times recently broke a story alleging that millions of rands intended for honouring the memory and legacy of Nelson Mandela was diverted to ANC members. Read more >>

Marketing
Serving up tribal strategies

Jane Stevenson

Building reputation goes beyond building brand awareness. It's connected to engagement, sharing, brand ambassadors and, of course, long-term relationships and loyalty. Read more >>




'Data of now' creates actionable insights
Data: the content marketing silver bullet

Issued by GetSmarter

Africa needs new generation of marketing professionals to build African business

Issued by UCT Graduate School of Business

Vserv.mobi announced as lead sponsors of the IMC Conference

Issued by Living Your Brand

Why 'good' customer service is no longer 'good enough'

Donna Rachelson, Issued by Branding and Marketing You

Digital marketing technologies that you should know about

Issued by GetSmarter

Advertising
Competing for the future

Wayne Bishop

I was recently asked to do a talk at the University of Johannesburg entitled "What does the Future Ad Agency look like". I thanked the lecturer for asking me the question (the only problem was that now I had to think of the answer). Read more >>




GREY Group chooses Volcano as its lead agency in Africa
LONDON, UK: GREY, Adweek Global Agency of the Year, is re-entering South Africa with immediate effect, having agreed to acquire a majority stake in The Volcano Group, one of South Africa's fastest growing independent advertising communications groups. Read more >>

McCann Johannesburg hosts Portfolio Night in May
South African SMEs help themselves to Twitter advertising
Brendan Seery and Alex Eliseev to host the ABF President's Cup golf day

Issued by Advertising Benevolent Fund

Pendoring entries 2014 now open... let Pendoring be a feather in your cap!

Issued by Pendoring

If your stolen gun was there, so were you

Issued by Frieze Films

Branding
Brand campaign lifts lid on retirement industry practices
Financial services provider, 10X Investments, has launched a campaign to lift the lid on troublesome retirement industry practices that are often not in the best interest of South African investors and could hinder them from reaching their retirement goals. Read more >>




Brand building Part 2: Tips for writing a sound creative brief

Michael Wood, Issued by Aperio

Tungsten and Ebony & Ivory assist the JSE in transforming its brand identity

Issued by Tungsten

Salesforce Essentials Johannesburg event

Issued by Tungsten

S-Group rebranding

Issued by Tungsten

Millward Brown highlights seven key lessons for brands

Issued by Millward Brown

CRM
The game of clones: Differentiation for the modern business

Claire Cobbledick

Strategic thinkers and marketers have been drilling the concept of a unique selling point or differentiator into our heads. Read more >>

CSI
BMi Research gets gardening at the Ubuhle Day Care Centre

Issued by BMi Research

Design
Interview: Gavin Mageni, SABS Design Institute

Issued by SABS Design Institute

An update from the SABS Design Institute

Issued by SABS Design Institute

Digital
Video drives new business success

Lana Hindmarch

Writers have long been using the 'show, don't tell' principle to absorb their readers and recently businesses began doing the same with video. Read more >>

How to strut your social media content like a pro

Catherine Milward-Bridges

Content is a key driver on social media. Whether you create it yourself, or simply share it, your content needs to be relevant and useful. Read more >>

Digital will score in 2014 FIFA World Cup
Veldfire Media partners with Shift4Ward Digital to empower professional youth

Issued by Veldfire Media

Heavy Chef event fully booked - keep track on social media

Issued by World Wide Creative

Yahoo 2013 Annual Review, now on Tumblr

Joon Huh and Andrew Schulte, Issued by Apurimac

Unveiling new opportunities for advertisers at the Yahoo NewFront

Ned Brody, Issued by Apurimac

The SpaceStation takes on ad sales for Media24 Magazines Digital brands

Issued by The SpaceStation

Getting a return from social media

Issued by ITWeb

NATIVE VML's bookly wins Silver Pencil award at One Show in New York City

Issued by NATIVE VML

Education & Training
Creative Future Scholarship open for Western Cape students
The Creative Future Scholarship, run and funded by the Loeries, is open for applications from Grade 12 learners in the Western Cape Province, who come from a disadvantaged background, to study at the AAA School of Advertising in Cape Town. Entries close on 20 June 2014. Read more >>




Google Partner Academy offers free training for partners, youth
Interested in studying overseas?

Issued by Global Education

CityVarsity sponsors 'all girls' team in the Top Gear 'F1 in Schools Challenge'

Issued by CityVarsity

Damelin and Top Gear partner in Schools Challenge

Issued by Damelin

Mastering the art of business success

Issued by UCT Graduate School of Business

Events & Conferencing
CoreXalance annual Golf Day 2014 in aid of Legacy Apprentice Program

Issued by CoreXalance

SA's leaders in business transformation and empowerment named

Issued by Topco Media

Exhibitions
Tungsten builds Rapiscan exhibits in the Middle East

Issued by Tungsten

Scan Display and Zimbabwe telecoms giant take top Fair prize

Issued by Scan Display

Magazines
Popular Mechanics defies the downturn

Issued by Popular Mechanics

Destiny Man celebrates the man who went from taxi driver to Telkom's chairman

Issued by Ndalo Media

Media
ABC Q1 report: Prediction of print's death premature
SA's print media, like its international peers, is far from dead... And shows little signs of dying off, according to the latest ABC First Quarter 2014 report. Read more >>

Mazibuko's miffed mum mauls media
SAPOA Property Journalism Awards out next month
Poynting Antennas uses UJ's IntelliLab to tap into the consumer market

Issued by Intellilab

Mobile
AlternaTV launched app, new digital tutorial show
AlternaTV, the 24/7 South African internet TV channel, expanded its digital presence by launching a free mobile app, educational show and a pop music feed on 12 May 2014. Read more >>

Mobile industry's annual global Smarties Awards launches Smarties SA

Issued by Mobile Marketing Association

JWT's 10 Mobile Trends for 2014 and Beyond

Issued by JWT

Online Media
Let's chat

Danette Breitenbach

When the official CliffCentral.com launch party took place recently, what was very interesting was its launch platform. Read more >>

A tweet in a suit and tie - do your employees understand professional social media?

Jenny Reid

Social media is a bit like a naïve teen's house party. Think of it as an endless online party where everyone is invited, everyone can listen or join in, or watch, at any time. Read more >>

Put the spin on online sales with 360° photography

Issued by 360-degree Product Pics

OOH
90 years of good deeds!

Issued by Alliance Media

Digital signage - health care information in the modern age

Issued by Global Access

Give your career a lift

Issued by Tag 8

Lighting the way

Issued by Primedia Outdoor

Why brand activations in Africa are evolving

Stephan Botha, Issued by Provantage Media Group

PR & Communications
Why I'll never go big: what 10 years of running DUO has taught me about work and life

Judith Middleton, Issued by Duo Marketing

Production
Top SA commercials directors to watch in 2014
In the tough world of directing commercials, the task of taking the concept received from an advertising agency or defining the concept themselves, adding creativity and vision crafts individuals that produce and bring to life award-winning campaigns. Read more >>

Picture Tree's Steytler earning praise for visionary Haezer video

Issued by Picture Tree

Promotions
Oomph! Africa spices up Sossi soya in Kenya

Issued by Oomph! Africa

Publishing
Michael Bhaskar, Digital Publishing Director of Profile Books, set to speak at upcoming Footnote Summit

Issued by Footnote Summit

Radio
EarDrum launches globally to celebrate best ideas in audio
To celebrate the world's best ideas in audio, the Radio Advertising Bureau South Africa (RAB) and international radio and audio specialist agency, EarDrum, have launched a new global newsletter, the 'EarDrum'. Read more >>

Consumers are multi-channelling, and multi-listening

Claudelle Naidoo

Here's Quest, our guest
Recruitment
[BizCareers] Tell us about yourself

Juliette Attwell

This week we look at how to answer that time-old question that pops up during interviews: "Tell us about yourself", and the difference between a career in psychology and industrial psychology. Read more >>

RecruitGroup expands its Africa footprint

Issued by RecruitGroup

Renewable energy
City of Cape Town named top municipality in African Utility Week Awards

Issued by Spintelligent

The City of Cape Town was named top municipality in the African Utility Week Awards that were announced on Tuesday evening, 13 May, at the CTICC in Cape Town. Read more >>

Research
TNS Retail and Shopper harnesses the power of the shopper

Issued by TNS South Africa

Latest stats on Stokvels released

Issued by African Response

Ipsos pre-election projections on the mark

Issued by Ipsos

Retail
Light up your display with LEDs

Issued by Marin's Southern Africa

Sponsorship
Real-time is now the Big Time

Struan Campbell

TV
Advertising on Court TV - new opportunities
As media agency Carat SA recently revealed, the Oscar Pistorius trial drew unprecedented audiences, yet advertisers responded sluggishly, despite the potential for increased exposure. Read more >>

Here's something to make your blood run cold

Peter Mann

Finances halt TV station's launch
You can't win it if you're not in it!

Issued by Private Property


International

Pinterest valued at US$5bn after fresh funding
SAN FRANCISCO, USA: Pinterest confirmed that another US$200m has been pumped into its coffers to build up search capabilities at the booming, bulletin board-style social network. Read more >>

African winner in 2014 IWMF Courage in Journalism Awards
As the International Women's Media Foundation (IWMF) celebrates its 25th year honouring courageous women journalists around the world, it has announced the recipients of its 2014 Courage in Journalism Award. Read more >>

NYF: 'You... Be The Judge' - SA winner takes Grand Prize
NEW YORK CITY, US: Carl Cardinelli, Utopia, Cape Town South Africa, was the Grand Prize winner in the New York Festivals International Advertising Awards 'You... Be the Judge' contest. Read more >>

Password always on hand
NYF 2014 International Radio Program Awards: World's Best Radio Programs finalists
No clear winner in Samsung-Apple court battle in Japan
UN condemns killing of French journalist in CAR
Top 10 FAQs to ask when purchasing market research

Ashlan Bonnell


More International


Partners

PR-Net offers top line training
PR-Net has lined up excellent speakers for its forthcoming meetings from May until July 2014. Read more >>

Mail & Guardian lunch with editor Chris Roper

Ornico new ad showcase

Television
Santam
Attacq
Shoprite
Moir's
Volkswagen

Radio
Panado
FNB
Vodacom
Timbercity
McDonalds



Galleries

Neon Run Cape Town

More

More galleries  


Government

Power system 'severely constrained'
Eskom on Thursday warned of a "severely constrained" power system due to the unavailability of some of its generating units. Read more >>

Objectivity of media is not about which side it is on

Anton Harber

In the 1994 elections, only one newspaper called on voters explicitly to support the African National Congress (ANC). It is a startling reminder of how the structures of the apartheid media industry carried into the new era. Read more >>

SA, Mozambique step up fight against rhino poaching
PRETORIA: South Africa and Mozambique are in talks regarding the strengthening of enforcement mechanisms to ensure rhino poaching is nipped in the bud. Read more >>

Mine-owners, workers must work together: premier
Gauteng to remain SA's leading contributor to GDP
RABS Bill published for comment
Entrepreneurship key to jobs for youth

Shamin Chibba

Security cluster ministers challenge Nkandla report in court
N Cape solar power plant to boost energy supply
New training centre to empower black farmers
Africa's farms could feed the world

Claire Bisseker


More Government news


Lifestyle

One Direction announce three SA gigs
One Direction have announced their worldwide concert dates, which include three gigs in South Africa on Saturday, 28 and Sunday, 29 March, 2015, at FNB Stadium, Joburg and Wednesday, 1 April at Cape Town Stadium. Read more >>

Liz Biden: Creating places others can enjoy

Brian Berkman

Just as The Royal Portfolio of deluxe lodges, villas and boutique hotels announced its acquisition of The One Above, arguably the most prestigious real estate in the V&A Waterfront, Contributing Editor, Brian Berkman chatted to dynamic owner Liz Biden. Read more >>


New accounts

  • Gullan&Gullan adds four new clients to portfolio - more info
  • Greater Than appointed as PR partner for Legacy Collection - more info
  • Urban Espresso and AlternaTV teaming up again - more info

More accounts  Submit a New account


People on the move

  • Liquorice appoints executive creative director - more info
  • Dermalogica SA appoints national marketing manager - more info
  • Unilever appoints new communication director - more info
  • Paarl Media appoints new leadership - more info
  • McCann appoints junior copywriter - more info

More people  Submit a Person


Jobs offered

Creative Recruitment Consultant - Cape Town
The Talent Boom, global creative, digital and design executive search firm is looking for a superstar recruiter to work on global and local recruitment. Read more >>


Account Manager - Johannesburg
Respected account managers with excellent track records need only apply. Strong interpersonal skills, high levels of organisation and ability to drive and take ownership of workflow. Read more >>


Production Manager - Johannesburg
Print production manager opportunity at growing TTL agency. Read more >>


DTP Operator - Johannesburg
DTP, layout and repro function in a through-the-line agency environment. Read more >>


Junior/Medium Weight Designer - Cape Town
We are looking for an exceptional designer. The applicant be able to initiate big ideas and bring with you a phenomenal ability to turn the ordinary into the extraordinary. Read more >>


Account Manager - Johannesburg
Creatively intelligent, skilled communicator, deadline driven, client-focused account manager for blue chip client. Read more >>


Business Development Position - Johannesburg
Columinate is looking for a sales/business development manager to join our growing team. We want the best of the best. If you love sales, marketing and research, apply! Read more >>


Mid-Weight Interaction Designer - Johannesburg
iProspect is seeking a mid-weight interaction designer to join a new and evolving creative team that will work on top global and local brands. Read more >>

Office Administrator and Coordinator - Johannesburg
Mediacore is looking to appoint an office administrator and coordinator who will manage all administrative functions for the management team as well as ad hoc processes. Read more >>

Journalist - Edenvale
Publishing company in Edenvale is looking for an experienced journalist for its trade and technical magazines. Read more >>

Assistant Editor and Music Editor - Cape Town
Vacancies at This Is Africa (Cape Town)- Assistant editor and music editor, minimum three years experience within a media environment (broadcasting, online or print). Read more >>

Government Sales Exec - Radio - Johannesburg
Media sales exec needed to handle the government portfolio for a leading radio station based in Gauteng. Previous Government sales experience a must Read more >>

Senior Radio Sales Executive - Johannesburg
Snr radio sales executive needed for leading brand in Gauteng. Read more >>

Copy-Writing Talent Med to Senior - Johannesburg
Exciting position for senior writer to join one of the top agencies and work on large big budget accounts, minimum ten years agency experience. Salary neg. Read more >>

UX/Web Designer - Johannesburg
UX/web designer wanted for mobile and web applications. If you are fluent in Photoshop and are on the look out to expand your horizons, submit your CV now! Read more >>

Proof Checker/Jnr Editor - Cape Town
An opportunity for a dedicated proof checker/jnr ediotr to work on a key account while being exposed to the greater agency environment. Read more >>

Marketing Assistant - Stellenbosch
If you are a marketing/graphic design graduate looking for a challenge in an environment with growth opportunities and innovative value through multi-media platforms, please apply now. Read more >>

Mid-Senior Developer - Cape Town
Refresh is looking for a full-time mid-senior web developer whose main responsibility would be programming PHP and XHTML with open-source content management systems. Read more >>

Junior Digital Project Manager - Cape Town
A fantastic opportunity exists with a leading digital agency. The search is on for a junior project manager with a love of digital and previous project management experience. Read more >>

Deputy Director - Creative Design - Cape Town
The department of the premier needs a suitably qualified and experienced individual to fill the position of deputy director: creative design in Cape Town. Read more >>

Sales Manager - Western Cape
The Sport Performance Institute at Stellenbosch University currently seeks a suitably qualified and experienced sales manager. Read more >>

Sales Consultant - Western Cape
Stellenbosch University offers a position to a suitably experienced sales consultant at their Sport Performance Institute. Read more >>

SEO Manager - Cape Town
HoneyKome needs an SEO manager with off- and on-the-page expertise to help us ensure that our digital properties set the bar in terms of natural (and paid) search. Read more >>

Group Accountant - Cape Town
The role of group accountant will encompass the management of the finances for various group companies and the successful candidate will have completed articles and possess a BCom-Accounting or equivalent qualification. Read more >>

Brand Manager - Three Ships - Stellenbosch
Distell seeks a suitably qualified and experienced individual to appoint as brand manager: Three Ships at their head office Techno Park in Stellenbosch. Read more >>

Researcher/Content Developer - Johannesburg
Experienced researcher/content developer required to start immediately for television/multimedia platform. Read more >>

Senior Writer - Johannesburg
Kaelo Engage is looking for a versatile, seasoned, senior writer to provide writing support across multiple platforms and clients. Must have advanced writing skills to produce PR, advertorial and web copy. Read more >>




New events to diarise

Search marketing workshop - 23 Jun 2014 to 25 Jun 2014 Cape Town
Demystifying SEO, AdWords and Analytics in just three days. This course is an absolute must for an website owner or marketer. Read more >>

Vega School open day
Vega School of Brand Leadership - 24 May 2014 Johannesburg,Durban,Cape Town,Pretoria

New Media Branding and Marketing Summit
Cornerstone Consultancy International - 29 May 2014 to 30 May 2014 Johannesburg

Entrepreneurs Convention 2014
Cadek Media - 12 Jun 2014 Cape Town

GIBS Conference on Innovation
GIBS - 3 Jul 2014 Johannesburg

Vodacom Durban July 2014
ABN Productions - 5 Jul 2014 Durban

Mobile Financial Services of the Future Conference
Trade Conferences International - 23 Jul 2014 to 24 Jul 2014 Johannesburg

Graphic and web design workshops
Multidimensions - 6 Aug 2014 to 27 Aug 2014 Sandton

Negotiation skills
UCT Professional Development Project - 15 Sep 2014 to 16 Sep 2014 Cape Town

A-Z of brand building
Vega - 18 Sep 2014 to 19 Sep 2014 Cape Town


Upcoming events

SEO Professional training program - 19 May 2014 to 22 May 2014 Broadacres, Johannesburg
Become an SEO Professional. This program will equip you with the relevant skills and tools to optimise, monitor and maintain a successful SEO strategy. Read more >>

@TRACTION: The email marketing course
Britefire - 19 May 2014 to 25 Aug 2014 Cape Town,Johannesburg

UCT Photoshop course short course
GetSmarter - 19 May 2014 to 25 Jul 2014 Countrywide

Red & Yellow mobile marketing course
Red and Yellow School - 19 May 2014 to 17 Nov 2014 Countrywide

Adobe Captivate course
Multimedia Centre - 19 May 2014 to 25 Jun 2014 Boksburg,Cape Town,Pretoria,Sandton

Essentials of digital media management course
Rhodes University - 19 May 2014 to 23 May 2014 Grahamstown

Business etiquette for secretaries and PAs
CBM Training - 20 May 2014 Johannesburg


Quotes

Helen Keller
"Alone we can do so little. Together we can do so much."
Marcus Aurelius
"Waste no more time arguing what a good man should be. Be one."
Lyndon Johnson
"Yesterday is not ours to recover, but tomorrow is ours to win or lose."
Winston Churchill
"Success consists of going from failure to failure without loss of enthusiasm."
Thomas Fuller
"An invincible determination can accomplish almost anything and in this lies the great distinction between great men and little men"

More quotes  Submit a Quote




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