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Marketing & Media South Africa

Four trends to watch in Africa

Africa is the watchword, with any number of companies and individuals eying potential opportunities and planning and executing ventures on the continent. Oresti Patricios takes a look at the four biggest trends related to Africa and what is likely to happen in 2014.

Also, as part of our [Trends 2014] series, Chris Moerdyk reckons we will be taking deep breaths as we try to make practical sense of the tsunami of technology and radical consumer changes that have taken place in the past few years.

For many, the New Year is time for a new start, a new job, or perhaps even a new career. In our ever-popular career advice series, Juliette Attwell gives you some very useful hints and tips on handling interviews and your first day on the job.

Cape Town is riding the crest of the wave... voted the world's top tourist destination by newspaper readers in the UK and US, and also World Design Capital 2014 (WDC 2014). Well, WDC 2014 is an inclusive venture - so here's your invitation to join World Design Capital 2014.

Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing)

PS Take a look at the latest ads in the Ornico ad showcase.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Trends
[2014 trends] The big trend? Africa is on trend

Oresti Patricios

The world is going gaga over culture, design and art from Africa, but back here on the continent we're innovating exciting solutions to uniquely African challenges. Here are my thoughts on the four biggest trends related to Africa... Read more >>

[2014 trends] Marketing research trends for 2014

Craig Kolb

From the integration of Big Data and samples, to the growth of open panels and the tantalising possibility of automated marketing management; 2014 should be an interesting year. Read more >>

[2014 trends] Business trends for online retailers

Gary Hadfield

Having been a senior role-player in the e-commerce space for 13 years, these are some of my industry trend predictions for 2014. Read more >>

[2014 trends] Waka waka (this time for Africa)

Gisèle Wertheim Aymés

It wasn't too long ago that Shakira was singing to thousands at the FNB Stadium for the 2010 Soccer World Cup: "Waka waka (this time for Africa). Your time to shine. Don't wait in line. Y vamos por todo." Read more >>

[2014 trends] Ten trends in marketing management for 2014

Darren Woolley

If you want to predict the future, the first place you start is history. Looking back on the past few years here is why I predict that 2014 will hopefully be seen as 'Year Zero' for media and marketing. Read more >>

[2014 trends] It's time to get the public back in relations

Francois van Dyk

"Next to doing the right thing, the most important thing is to let people know you are doing the right thing." - John D. Rockefeller Read more >>

[2014 trends] Faster, smarter and increasingly ingenious!

Karen Ashwin

Operating in a world where clients are seeking slick solutions to their business challenges implies raising the bar on all fronts. Tight budgets call for ingenious solutions... Read more >>

Marketing
Social media: Not just for IT and marketing departments

Conrad David

Social media is your entire business, you need to create a complete social ecosystem of your business for all departments to embrace with open arms. Read more >>

Five ways to optimise your e-marketing

Gareth Slaven

The Great Online Marketing Lottery

Anton Ressel

Advertising
Precision targeting helps advertisers hit the mark with consumers

Marcus Stephens

Advertising in the past was indiscriminate, and from the audience's point of view, often intrusive and annoying. That picture is changing rapidly as marketers begin to use targeting to deliver digital ads that are more relevant, engaging and interesting for the viewer. Read more >>




Riverstone's Jeremy comes to the party for FNB

Issued by Riverstone Films

Dean Blumberg wins with Santam commercials at 2013 Midas Awards

Issued by Bouffant

Chloe makes a splash

Issued by Bouffant

Zwelethu Radebe directs Musician Kabelo in reality TV ad

Issued by Velocity Afrika

Only 1

Issued by Velocity Afrika

McCann Johannesburg campaigns for Island Life

Issued by McCann Worldgroup

Axe - Switch it up

Issued by Velocity Afrika

Branding
Brand innovation is about participation and storytelling

John Cooney

The world in which brands operate is changing rapidly. Consumers are more powerful than ever before, and also more deeply and personally engaged with the messages, products and services they get from their favourite brands. Read more >>

BrandsRock keeps on growing

Issued by BrandsRock

Design
Invitation to join World Design Capital 2014
New York may have yellow cabs, but Cape Town may soon be known for its Mellow cabs. The new form of sustainable urban transport is just one of the 450 official projects Cape Town is doing to live up to its World Design Capital status. Read more >>

Fotolia experts: How to sell your photos on stock?

Issued by Fotolia

Digital
Justin Gomes appointed new Creative Circle chairperson
Chris Gotz's position as Creative Circle chairperson has come to an end, with the new chairperson, Justin Gomes recently appointed. Read more >>

Digital agency Prezence announces new management team
Prezence has announced the resignation of its CEO Prakash Patel and the appointment of a new management team to take the agency into its next phase of growth. Read more >>

Bringing the gaming word to Africa

Danette Breitenbach

Digital marketing in SA's automotive sector is getting up to speed with global trends

Michael Walker, Issued by Acceleration Media

Primedia Talk Radio appoints Joe Publicn as digital partner

Issued by Joe Public

Glacier by Sanlam partners with Striata to enhance communications

Issued by Striata SA

Education & Training
Blogging and Writing for SEO: A once-off workshop by Tiffany Markman
How many times have you been told that marketing yourself requires that you blog? Or, been asked by clients to assist them by blogging for them? Or, wondered what's really meant by SEO? Attend Tiffany Markman's once-off one-day Cape Town workshop Read more >>

Brand South Africa awards two bursaries
Innovative sales managers in high demand

Issued by GetSmarter

Events & Conferencing
Cross the "T" for Technical at events in 2014

Liam Prince

Since it's a new year and we're in the game of making resolutions - here's one I hope will stick throughout 2014... don't forget the technical for your next event. Read more >>

Cape Town Corporate Games 2014

Issued by Corporate Games

How technology is changing the way events are done

Raisa Elizabeth Mathew

Hip hooray for 2014 and the 11th year for ECHO Events

Issued by ECHO Events and Conferences

How to manage your event guest list correctly

Issued by The RSVP Agency

Media
From Maree to Mbalula - a cautionary media tale

Ed Herbst

Here's a look at political philanderers past and present and the role that the media plays in exposing them. Read more >>

Native advertising is all about deception

Anton Harber

Mobile
Mobile tech to transform consumer research

Aggrey Maposa

Mobile penetration is particularly high in Africa, and there has been a trend to take on mobile technology in order to transform research across the continent... Read more >>

Nomophobia: A growing problem with no solution in sight

Sid Peimer

Some 58% of men and 47% of women suffer from this disease.[1] I personally think it's getting worse with very little relief in sight with more and more people contracting the illness. Technology has not come to the rescue; on the contrary, technology has made it worse. Read more >>

Update on South Africa's mobile market
Free social media app posts and tracks messages
Telkom: Up to 1,000 managers face axe

Thabiso Mochiko

Newspapers
Mother City magic
It seems former president Nelson Mandela's charm is still working for Cape Town, which clinched the top spot on the New York Times list of 52 Places to Go in 2014 just a month after his death. Read more >>

PR & Communications
PR as the custodian of brand - why it makes perfect sense

Judith Middleton, Issued by Duo Marketing

Nudge: A new communications tactic

Janine Lazarus, Issued by Janine Lazarus Media Consultancy

Printing
Photoshop CC adds 3D printing capabilities
Radically simplifying the 3D print process, the launch of Adobe Photoshop CC is part of a major update to Adobe Creative Cloud. Read more >>

Production
Ididthatad launches the SA Film Reel
Ididthatad has just launched the SA Film Reel, a monthly e-reel that will feature the latest film work by South African directors, editors, postproduction companies, animators, music and sound companies. Read more >>

Radio
Twala Ngambi hosting 94.5 Kfm lunchtime show
Replacing Elana Afrika-Bredenkamp on the lunchtime show on 94.5 Kfm, the new host is 22-year-old Twala Ngambi who was discovered at an open-mike day at the studios over two years ago. Read more >>

loveLife extends Foxy Chix to Bitstrips
Recruitment
[BizCareers] Handling interviews and first day on the job

Juliette Attwell

This week we tackle how to handle interviews - before-hand preparation, selling yourself well, and dressing for success, as well as how to approach your first day at a new company. Read more >>

Saving sub-standard employees: The door isn't always the answer

Karen Burke

Money Matters - Ad Talent Salary Survey 2013

Issued by Ad Talent

Ready or not: This year's graduates and the job market

Vanessa Gibb, Issued by NATIVE VML

Research
Exploring opportunities in African markets

Issued by TNS South Africa

Brands in the brain

Issued by TNS South Africa

Ipsos survey: Provincial political party support in a moderate voter turnout scenario

Issued by Ipsos

Ipsos survey: Political party support six months ahead of the election

Issued by Ipsos

Retail
2013 was the year of the digital customer

Kevin Meltzer

2013 was another banner year for self-service in South Africa. We have seen the online market grow in leaps and bounds, with more and more people using their tablets, smartphones and PCs to do everyday transactions rather than standing in queues and waiting on hold for call centre agents. Read more >>

[2014 trends] The face of retail is about to change

Dave Nemeth

With consumers searching for shopping experiences and not merely driven by products and pricing, the face of retail is about to change drastically over the next few years. Here are just some of the trends we will start seeing from 2014. Read more >>

The future is personalised engagement

Danette Breitenbach

Sponsorship
EXP SA announces new group agency structure

Issued by EXP

TV
Oprah: It's all cisterns go

Rod Baker

Heart, cease thy pounding... TV talk show celebrity Oprah Winfrey recently fixed a toilet in the home she shares with partner Stedman Graham, reports Ireland's TV3. It seems she accomplished a bog-standard repair. Read more >>

SuperSport to broadcast Olympic Games in 2014, 2016
Youth Marketing
New website encourages independent content from young creatives
To encourage independent content from South Africa's young creatives, designers, fashionistas, musicians and small business owners, Jameson's innovative new content platform, the INDIE Channel, will soon be screening the best-curated creative content. Read more >>


International

Encrypted Blackphone goes to war with snoopers
WASHINGTON, USA: It's a fully encrypted smartphone which aims to foil snooping by governments, industry rivals or hackers. Read more >>

Cyberattack traced to hacked refrigerator
WASHINGTON, USA: Call it the attack of the rogue refrigerators. Read more >>

HP to launch its 'voice tablets' in India
SAN FRANCISCO, USA: Hewlett-Packard announced it was launching a line of "voice tablets," or outsized smartphones, for consumers in India. Read more >>

Yahoo's chief operating officer quits
Google gets into the game of Internet-age storytelling
Announcing Festive of Media Asia Pacific
2014 Tabbie Awards open for nominations
New York Festivals: Breaking moulds, and closing entries soon
Russian actor quits PR job at cellphone giant after call to jail gays
Will 2014 bring you fame and fortune?
Man shoots Florida moviegoer over smartphone use
Cannes Lions 2014 now open for delegate registration
EU to probe US film licensing to pay-TV firms
Festival of Media Global Awards 2014: Entries close this week
Halftime in America
Web searches for cruise breaks to the Caribbean up 50%
Britain's World War I diaries go online
Google buys Nest for US$3.2bn

More International


Ornico new ad showcase

Television
Santam
Attacq
Shoprite
Moir's
Volkswagen

Radio
Panado
FNB
Vodacom
Timbercity
McDonalds



Galleries

Infecting The City - Mbombela

More
Bastille at Kirstenbosch

More

More galleries  


Government

Untagged motorists urged to pay e-toll bills
The South African National Roads Agency (SANRAL) says motorists without e-tags should pay their e-toll bills at the earliest opportunity to avoid losing out on their discounts. Read more >>

State cannot create all the new jobs says Zuma

Natasha Marrian

Hot on the heels of the African National Congress's (ANC's) election manifesto promising to create 6m jobs in the next five years‚ President Jacob Zuma has told business that relying only on the state to create employment was a "non-starter" and he urged the private sector to play its part. Read more >>

SA continues to negotiate Korkie's release
DFF sinks fishermen

Bobby Jordan

Ill-equipped law graduates 'not ready for practice'
Post-school education policy 'could not have come at better time'

Sue Blaine

Draft Road Traffic Law Enforcement Code gazetted
Gauteng colour codes ads? With our money?

Rod Baker

New withholding tax on cross-border services

Graeme Palmer

Finding our way together

Dr Francois Bonnici

Minister pushes for reliable road incident data

Nicky Smith

Telkom asks Schindehütte to repay R6m loan

Thabiso Mochiko

Sasol commissions plant to boost polyethylene production
E-toll texts branded 'unlawful, extortion'
Teachers urged to deliver quality education
SA created almost 24‚000 jobs in November-December
Mthethwa calls for calm in Brits
Road deaths marred by flawed statistics

Nicky Smith


More Government news


Lifestyle

Origin Festival brightens up month end
The Origin Festival, described as a weekend of psychedelic music, art and culture, takes place at Elandskloof Farm, Helderstroom, between Villiersdorp and Greyton, only 125 km from Cape Town. Read more >>

Zebula scores a hole-in-1

Brian Berkman

Think about Zebula Golf and Safari Lodge as a Club Med experience and you couldn't be happier. Read more >>


New accounts

  • World Design Capital 2014 appoints Eclipse PR - more info
  • Primedia Talk Radio appoints Joe Public as digital partner - more info
  • Dei Gratia kicks off the new year with new account gains - more info

More accounts  Submit a New account


People on the move

  • Heinrich Louw promoted at Xylem Inc. - more info
  • Ross Sergeant promoted at OMD South Africa - more info

More people  Submit a Person


Jobs offered

Digital Agency Account Manager - Johannesburg
iProspect is looking for experienced digital account managers. iProspect is a dynamic and progressive digital agency with a diverse client compliment. Read more >>


Digital Designer - Senior - Johannesburg
Senior digital designer opportunity at Promise Digital. Read more >>


Mid-Senior Graphic Designer - Pretoria
The award-winning Pretoria/Centurion-based experiential and advertising agency, ETIKET, is looking for a mid-senior graphic designer to be part of our lively and extremely unique creative team. Read more >>


C# Web Developer - Cape Town
Cape Town based publisher is looking for an experienced web developer with excellent C#, HTML, CSS, Javascript and SQL skills. Read more >>


Back-End Developer - Johannesburg
Mid/senior back-end developer opportunity at Promise Digital. Read more >>


Financial Accountant - Johannesburg
Financial accountant for global TV broadcast firm expanding across Africa. This operationally intensive role is ideal for a person having two years post articles experience, willing to take up challenges. Read more >>


Creative Director - Digital - Pretoria
The award-winning Pretoria-based experiential and advertising agency, ETIKET, is looking for a creative director - digital, to be part of our lively and extremely unique creative team. Read more >>


Head of Design - Digital - Pretoria
The award-winning agency, ETIKET, is looking for an exceptional and experienced head of design - digital - to lead, direct and manage a creative team, conceptualise and craft top-level designs. Read more >>


Senior Account Executive - Bryanston
Senior account executive position focuses on generating coverage for clients, researching and writing of media material, managing client and media relationships, implementing campaigns that are results orientated. Read more >>


Senior Motion-Graphics Designer / Director for Masters & Savant - Johannesburg
A rare career opportunity to join South Africa's visionary animation group. We're looking for a new Senior Motion Graphics Designer / Director to join our award winning team. Read more >>


Account Executive - Digital - Pretoria
The award-winning experiential and advertising agency, ETIKET, is looking for an exceptional digital account executive to be part of our unique team. You will be responsible for client service. Read more >>


Part-Time PR Account Director - Cape Town
Dynamic PR account director to join our small specialist team on a half day basis working on clients in the business and lifestyle sectors. Read more >>


Technical Project Manager - Digital - Cape Town
Work closely with a select internal project team of developers and testers to ensure a large messaging platform is delivered according to deadline, budgets, and scope of work. Read more >>


Office Manager - Johannesburg
The IID Professions are looking for an office manager to handle all admin related tasks. Read more >>


Account Executive - Sales - Johannesburg
Springleap is hiring an entrepreneurial account executive in Johannesburg with two+ years of direct experience selling media and advertising products to marketers in Fortune 500 companies. Read more >>


Key Account Manager - Cape Town
Company: Dash of Lime Publisher Network (365 Digital (Pty) Ltd/Primedia Online (Pty) Ltd); www.dashoflime.co.za. Read more >>

Sales/Marketing Exec - Sandton
Lumoss Mouldings is a market leader in the manufacture of promotional products. Lumoss are looking a passionate salesperson and wants to reap the reward of hard work. Read more >>

Web Developer - Cape Town
Web design development studio in the Cape is looking for a developer to join its team. Looking for a talented person who fits into its studio and delivers great work. Read more >>

Account Co-ordinator - Sandton
Rocket Creative Design & Display require an exuberant and ultra capable junior sales co-ordinator to join them to improve client service. Position available immediately on three-month trial contract. Read more >>

Senior Digital Designer - Johannesburg
iProspect is seeking a senior designer to work in a creative team on top global brands. The role needs good communication skills and the ability to impress when in presentations. Read more >>

Account Executive - Cape Town
The opportunity to work on a large financial services account and learn the ins and outs of DM and CRM while being an integral part of the client service team. Read more >>

Junior Designer - Johannesburg
Very talented young designer for TTL agency. Must be in top three while studying, marks and porty to prove it. Great concepts, execution, presentation. BBL and ABTL work - 360 thinking. Read more >>

Account Director - DM - Johannesburg
TTL advertising agency is seeking an account director with extensive experience in direct marketing. Read more >>

Marketing Communications and Content Manager - Cape Town
Looking for a unique individual to spearhead company marketing. Being passionate about the online environment and understands that marketing and technology are headed in the same direction. Read more >>

PR Account Executive - Norwood
We're looking for a dynamic, highly organised PR account executive to join our digital/PR agency. You need to be passionate about PR and love what you do. Read more >>

Events Manager/Admin - Johannesburg
Litha Communications is expanding at a rapid pace, gaining International PR and PCO clients. We have a strong client base of clients whose communication and events needs we manage. Read more >>

Office Manager and Bookkeeper/Accountant - Johannesburg
Litha Communications, a through the line agency based in Parktown, serving international, government and corporate clients, has a vacancy for an experienced office manager/bookkeeper to join its vibrant team. Read more >>

Sales Consultant - Stellenbosch
The Stellenbosch University Sport Performance Institute (SUSPI) seeks a suitably qualified and experienced person to drive the success of the gymnasium and overall organisation as sales consultant. Read more >>

Senior Copywriter - Johannesburg
Switch is looking for a senior copywriter who has a head filled to the brim with rebellious thoughts. Five years or more industry experience will add in your favour. Read more >>

Sales Representative/Account Manager - Cape Town
Dynamic, self-motivated person required for the Cape area. Litho, digital and packaging company. Printing or packaging experience a must. Remuneration based on previous job. Basic, commission, petrol and phone. Read more >>

Client Service Representative - Cape Town
Opportunity available at XZIBIT exhibitions and events for a driven AE to service clients and canvass for new business. Creative ability and diligence very advantageous. Read more >>

Digital Project Manager - Rosebank
The project manager will be part of the digital publishing unit which is responsible for designing, launching, and managing all digital products that serve our users and advertisers. Read more >>

Administration/Account Manager - Cape Town
Firewater Light seeks a dynamic, motivated, proactive and assertive people person for a mid administration/account manager position in our Cape Town office. Read more >>

Mid/Senior Digital Designer - Sandton
We are a dynamic digital agency, based in Sandton, seeking a highly creative and self-motivated mid/senior digital designer for a full-time position. Read more >>

Talent Manager - Durban
My client is one of the largest contact centres in the country and is looking for a dynamic, entrepreneurial talent manager to support the achievement of the business' strategic objectives Read more >>

Sales Manager - Pretoria
Sales manager required in the radio industry with strong sales management and networking skills to manage the total sales environment of Tuks FM Trust campus radio station. Read more >>

Sales Executive - Pretoria
Energetic, experienced and target driven sales executive required to maximise radio sales of campus radio station. Read more >>

Web Content Coordinator - Cape Town
USB requires the services of a web content coordinator with knowledge of and experience in handling effective e-communication such as e-newsletters and e-flyers. Read more >>

PR/Marketing Assistant - Johannesburg
Scan Display's Johannesburg office is looking for a PR/marketing assistant with a journalism qualification from a top university to manage its PR/marketing function. Read more >>

Junior Graphic Designer - Johannesburg
Scan Display's Johannesburg office is looking for a newly-qualified/junior graphic designer to design predominantly for large format print work for exhibitions, events and displays. Read more >>




New events to diarise

Professional Diploma in Digital Marketing - 27 Jan 2014 to 7 Feb 2014 Johannesburg,Cape Town
Fast track your career with the most desirable qualification in South Africa. The Diploma in Digital Marketing is internationally accredited and will give you the strategic edge in your career. Read more >>


Search Marketing Course - 3 Mar 2014 to 9 Apr 2014 Johannesburg,Cape Town,Durban
This course is an absolute must for website owners or marketers. We'll unpack all the best practice tips and trends of SEO, PPC and analytics in just three days. Read more >>


Public Relations 2.0: WEB - Social Media & Network
Provox Centre for Public Relations and Communicati - 12 Jan 2014 to 15 Apr 2014 Cape Town,Limpopo,Rustenburg,Ferndale

Social Media Marketing
The Common Room - 27 Jan 2014 to 31 Jan 2014 Johannesburg

Proofing and sub-editing basics
Institute for the Advancement of Journalism - 28 Jan 2014 to 30 Jan 2014 Johannesburg

Evening Classes - Digital Marketing
Red and Yellow School - 3 Feb 2014 to 26 Feb 2014 Cape Town

Social Media Marketing for Small Businesses
The Creativity Group - 5 Feb 2014 to 6 Feb 2014 Pretoria

Social Media Marketing for Small Businesses
The Creativity Group - 5 Feb 2014 to 6 Feb 2014 Pretoria

Customer Service Excellence
Pietermaritzburg Chamber of Business - 6 Feb 2014 Pietermaritzburg

Leading when Stakes and Tensions are High
Symphonia - 7 Feb 2014 Cape Town

Advanced Public Relations Writing
Provox Centre for Public Relations and Communicati - 10 Feb 2014 to 28 Nov 2014 Ferndale, Randburg,Randburg

Women in Leadership Breakfast
Symphonia - 14 Feb 2014 Cape Town


Upcoming events

Digital Marketing - Year-End Special - 20 Jan 2014 to 24 Mar 2014 Online
Quirk Education presents Digital Marketing, a 10-week online course designed for anyone who wants to kick-start or consolidate their digital marketing knowledge. Read more >>


Professional Diploma in Digital Marketing - 27 Jan 2014 to 7 Feb 2014 Johannesburg,Cape Town
Fast track your career with the most desirable qualification in South Africa. The Diploma in Digital Marketing is internationally accredited and will give you the strategic edge in your career. Read more >>


The Magic of Feature Writing
Institute for the Advancement of Journalism - 20 Jan 2014 to 22 Jan 2014 Johannesburg

Finance for Non-Financial Managers
CBM Training - 21 Jan 2014 to 13 Mar 2014 Johannesburg,Cape Town,Durban

Create Your Own Website
Profit Re-Engineering - 21 Jan 2014 to 20 Mar 2014 Randburg,Cape Town

CTEX Career and Training Expo
CTEX - 22 Jan 2014 to 23 Jan 2014 Cape Town

The Complete Sales Tool Box Workshop
The Training Experience - 22 Jan 2014 to 10 Jun 2014 Midrand,Cape Town,Umhlanga Ridge


Quotes

Lillian Hellman
"It is best to act with confidence, no matter how little right you have to it."
Virginia Satir
"We must not allow other people's limited perceptions to define us."
Pope Paul VI
"Never reach out your hand unless you're willing to extend an arm."
Albert Einstein
"Education is what remains after one has forgotten what one has learned in school."
Douglas William Jerrold
"Happiness grows at our own firesides, and is not to be picked in strangers' gardens."

More quotes  Submit a Quote




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