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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
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As Africa's mobile penetration hits 80%, MTN revealed its ultra-low cost Android smartphone, Steppa. While this move is celebrated, the report also brings opinions about the biggest technological disappointments.
On the social media front, Twitter has rolled out its Cookie based ad-targeting feature, Facebook launched video ads and the report singles out the top YouTube videos in South Africa.
For more information, go to December 2013 mobile report.