| 16 Sep 2013 |
| Marketing & Media South Africa | Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, SABS Design Institute, Sales, Sponsorship, TEDxCapeTown, Times Press Ad Challenge, Trends, TV, Youth Marketing, 2012 Design Indaba |
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Have banner ads reached their sell-by date? That's what Matthew Arnold is asking. He says, while the web has developed, banner ads have not kept up. On The Loeries front, in today's Creativity Q&A, Sarah Britten chats to Jason Little, who's here for The Loeries from Sydney. You want to use Twitter and tweets to boost your business? If that's the case, make sure your tweets don't end up as twacks-ups. Diane Charton takes a look at the central role consumers take in brand stories and Desere Orrill reckons it's time for that text talk. And to end... Alison Tucker asks is it better to launch a new brand, or stretch an existing one?Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing)PS Take a look at the latest ads in the Ornico ad showcase.Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".Weekly top stories | NEWSWATCH: Tweets can be great in promoting your business, but if you get it wrong... Mail & Guardian reports on the perils of tweeting. Meanwhile, EWN reports that ANN7 might have been flouting our visa laws in using staff from India to help launch the new channel. On the good news front, Zuma's call for 'patriotic' reporting has drawn a reaction in Mail & Guardian, and in Politicsweb, Andrew Donaldson gamely tries to make good on the president's call. Read more >> |
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 | More than 145 judges... 3,000 entries... More than 4,000 delegates. Loeries Creative Week kicks off this week, and is boosting Cape Town's economy. Read more >> |
 | How does creativity drive business? How do you inspire creativity in others? In an exclusive series for Bizcommunity, Sarah Britten interviews seven creative leaders from around the world. See them in person at the International Seminar of Creativity in Cape Town on 20 September, which forms part of Loeries Creative Week Cape Town. Read more >> |
 | How does creativity drive business? How do you inspire creativity in others? In an exclusive series for Bizcommunity, Sarah Britten interviews seven creative leaders from around the world. See them in person at the International Seminar of Creativity in Cape Town on 20 September, which forms part of Loeries Creative Week Cape Town. Read more >> |
 | In an exclusive series for Bizcommunity, Sarah Britten interviews seven creative leaders from around the world. Read more >> |
 | It's that time of year when South Africa's creative community gets together for the most inspirational week of the year, with Loeries Creative Week Cape Town. Read more >> |
 | [Rod Baker] NEWSWATCH: Mail & Guardian reports that journalism lecturers at the North-West University's (NWU) Potchefstroom campus have been angered by the university management's decision to halt the publication of a campus newspaper. Read more >> |
 | [Athar Naser] We've all heard about Yuppiechef and some have even purchased from the site, but just how did it get so prominent? Along with a careful selection of products, Yuppiechef has developed thought leadership and strong branding by clever use of content marketing. Read more >> |
 | [Diane Charton] Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques marketers and advertisers relied on in the past obsolete. Read more >> |
 | [Chris Human] When it comes to international surveys, African brands have some way to go in realising their full potential. Read more >> |
 | [Alison Tucker] Given the widely accepted statistic that around 80% of new product launches fail, in these very tough trading conditions, should you be looking to introduce a new brand to consumers or to stretch your brand? Read more >> |
 | [Ann Nurock] It always surprises me when I read about the value placed on client "satisfaction". In studies we have conducted globally and in South Africa, Relationship Audits and Management (RAM) have concluded that client satisfaction is not enough. Read more >> |
 | [Dhatchani Christian] Anyone with their finger on the pulse of marketing would know that we are moving towards a future of generosity, caring and sustainability. Read more >> |
 | [Sid Peimer] An innovation blind spot cost Philips Electronics US$2.5bn in the form of write-offs. They brought out the magnificent HDTV in 1980; unfortunately they were 20 years too early. Read more >> |
 | In addition to publishers, agencies and educational institutions, brands are now to have official representation in the digital space, via the DMMA. Read more >> |
 | [Eve Pearce] As we all know, social media is becoming an increasingly prominent aspect of our lives both inside and outside of the office. Spend a few moments looking up almost any business these days, and you will find they have a social media presence on Facebook and Twitter at the very least. Read more >> |
 | The 567 Cape Talk Small Business Awards in partnership with SAGE is back and once again, consumers are asked to nominate businesses that have provided them with excellent service. Read more >> |
 | [Chris Moerdyk] The mass media and its dependent advertising agencies are not having it easy these days. And there are many oldish farts in the industry who will tell you that they long for the good old days when newspapers, radio and TV stations all made a lot of money and ad agency bosses were able to buy wine farms and go on holiday to places beyond Vaal Dam. Read more >> |
 | [Rod Baker] NEWSWATCH: The national broadcaster's CEO Lulama Mokhobo has slammed media reports that she says 'skew' what the auditor-general said regarding the SABC's financial issues, BD Live reports. Meanwhile, Cell C has been ordered to withdraw its '15c' ad, reports TechCentral. Read more >> |
 | [Desere Orrill] Given that mobile penetration rates in SA are higher than any other medium, mobile communication is undoubtedly one of the best ways to reach the widest audience. Read more >> |
 | [Carolyn Cramer] They could be anywhere. The guy in the cubicle next to yours, your friend who spends all day on Facebook, your boss or even your mother... Read more >> |
 | The Gupta family's new TV channel Africa News Network 7 (ANN7) has agreed to remove its giant billboard on the N1 highway near the Grayston off-ramp in Sandton, Beeld reports. Read more >> |
 | [Andre Fourie] If the PR industry fails to quickly and definitively come to grips with the difference between a PR tactic and a strategy, it faces a noisy defeat indeed. Read more >> |
 | [Nick Durrant] As the creative marketing world ebbs and flows around the new impetus brought about by the increasing influence of digital on the marketing mix, creative technologists are emerging to service client requirements. Read more >> |
 | [Juliette Attwell] Have you ever wondered why you haven't heard from the interview you went to ages ago? We find out when it's appropriate to follow up. Want to get into the PR industry? Take a look at the below advice. Read more >> |
 | [Peter Townshend] 75% of America's corporate workers don't work in optimal workplace environments and are struggling to work effectively. That's quite a remarkable statistic that highlights the gross inefficiency of the corporate world. Read more >> |
 | [Danette Breitenbach] Africa is the final economic frontier and marketers are actively looking to market their brands on the continent. Read more >> |
 | Facebook has become the biggest social network in South Africa, seeing its strongest growth yet in the past year - and overtaking Mxit for the first time. Read more >> |
 | [Mmalegabe Motsepe] The SABC was dealt a blow when it migrated from its existing financial reporting system to the one the auditor-general used, chief executive Lulama Mokhobo said on Thursday, 12 September. Read more >> |
 | [Duduzile Mkhize] Whenever I hear the word transformation I become suspicious. I immediately see paint jobs and cover-ups. So it was with trepidation that I attended The Association for Transformation in Film and Television. Read more >> |
 | WASHINGTON USA: Most US smartphone owners use their device's location service for directions or other purposes but only a small percentage share their location with friends and others, a survey released last week showed. Read more >> |
 | LONDON, UK: British police said they have arrested 12 men over a "sophisticated" plot to remotely take control of a computer at a branch of Santander bank and steal millions of pounds. Read more >> |
 | LONDON, UK: In excess of 10.7 million searches were made by UK consumers looking for cars online in August, reveals a report just published by leading independent digital marketing agency, Greenlight. Read more >> |
 | [Alan Kahn] Centuries of being wasteful and not being resourceful have had a severe impact on the environment, but since we cannot go back in the past to correct our mistakes... Read more >> |
TORONTO, CANADA: An American blogger annoyed by texting and emailing on smartphones during a movie at the Toronto film festival called police this week. Read more >>
 | BERLIN, GERMANY - Mobile phone operator Vodafone Germany said on Thursday, 12 September a hacker had stolen the personal data of two million customers and that a suspect had been identified. Read more >> |
 | NEW YORK CITY, USA: Apple shares fell hard on Wednesday, 11 September, after the US technology company's unveiling of two new iPhones failed to allay concerns over a loss of momentum in the smartphone market. Read more >> |
More International
 | As the 2013 Bookmarks Awards approach, the organisers are busy appointing the people comprising the critical 'back-end' - the MC, the international judges and the jury president. Read more >> |
| | Television | Volkswagen Tiguan | South Africa | Coca Cola | Cape Town Fish Market | ABSA |
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| Radio | Outsurance | Maxidor | Minolta | Eset Smart Security | Bridgestone |
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 | Deputy President Kgalema Motlanthe is in the United Kingdom to promote investment, especially in South Africa's mining industry. Motlanthe left South Africa for the UK on Saturday. Read more >> |
 | One of South Africa's biggest shopping malls and a large portion of suburbs west of Johannesburg could be the subject of a land claim if Parliament presses ahead with plans to pass a draft bill on land restitution into law. Read more >> |
 | There is no shortage of strategies and policies aimed at fixing the state of public transportation in Gauteng. Roads and transport MEC Ismail Vadi's ambitious 25-year master plan for integrated transport, launched last month, follows two five-year transport plans and a number of related proposals. Read more >> |
 | President Jacob Zuma has sent the Protection of State Information Bill back to the National Assembly over concern that two sections in the bill are unconstitutional. Read more >> |
 | Treasury has agreed to amend some of its proposals on the taxation of hybrid debt instruments in response to comments made by tax experts on the draft Taxation Laws Amendment Bill. Read more >> |
More Government news
 | [Eugene Yiga] Cape Town Opera's 2009 adaptation of Madama Butterfly was called "breathtaking and thoroughly engaging" by the Sunday Independent and "an operatic masterpiece" by the Cape Times. Now, the award-winning company is set to restage Puccini's classic for a limited run at the Artscape Theatre. We spoke to Albert Horne, chorus master and music assistant of Cape Town Opera, to find out more. Read more >> |
 | [Daniel Dercksen] You will scream silently when you wander through the wonder of the Munch 150 Art Exhibition at the National and Munch museums in Oslo from the comfort of your cinema seat and in HD digital. Read more >> |
 | [Debbie Hathway] Introdans artistic director Roel Voorintholt promised entertainment value for the company's new season launched in Durban last week, and they delivered. As for technical excellence, precision and performance quality - that's a given. Read more >> |
 | [Daniel Dercksen] Felix is a delightfully charming new South African film we can all be proud of. Filled with heartfelt honesty, sincere passion, and grounded in a story we can all share compassionately, producer-director Roberta Durant delivers a meaningful and rewarding local film we have all been waiting for. Read more >> |
 Quivertree choose Snapplify as digital publisher - more info UBCR appoints Paddington Station PR - more info Maroela Media appoints Big Life Media - more info
Promotions at Rocketseed South Africa - more info New director of marketing for Starwood Hotels and Resorts - more info Steven Taylor joins The Taxi online radio - more info
 | Cape Town based company, specialising in B2B printed and digital publications. We are looking for dynamic individuals who easily adapt and are able to think on their feet. Read more >> |
 | Business unit head/senior strategist local and international media strategies, chairing of client reviews and media presentations, monitoring and communication of industry trends and insights. Attendance at selected seminars/courses. Read more >> |
 | Print production manager opportunity at growing TTL agency based in Rosebank. Read more >> |
 | Senior recruiter required in our Cape Town office to work in the advertising and communications portfolio. Must be sales-focused, target-driven, detail-oriented, articulate and have good writing skills. Read more >> |
 | NXT\ Digital Innovation is looking for a creative director to join our multi-award winning full service digital integrated agency. We require industry/agency experience with a successful track record. Read more >> |
 | Top Cape Town advertising agency looking for an energetic group account director with deep African insights to lead a liquor brand. Read more >> |
| Top Cape Town advertising agency is looking for an account director to work on a portfolio of alcohol brands. Read more >> |
 | Talooma is looking for a mid level PHP developer to join the team Read more >> |
 | The ad ops campaign manager role delivers the successful implementation and management of client advertising campaigns, including daily communication with sales teams, providing support to the ad ops manager. Read more >> |
Rocket Creative Design & Display require an exuberant and ultra capable account co-ordinator to join its crew to improve client service. Position available immediately on trial contract until 15 December. Read more >>Are you interested in the world of Google and digital marketing? Do you have copywriting experience? WSI is looking for an ambitious SEO trainee with a flair for copywriting. Read more >>Trust Vital with your future as their junior category manager. Click here for more details on this position and to apply. Read more >>International publisher, Fleet Street Publications is looking for an experienced direct marketing manager, who also enjoys writing, editing, research and product development, to join its business publishing division. Read more >>An exciting position is available for an experienced post production producer to join Searle Street post in Woodstock, Cape Town. Read more >>We are looking for a BDA to join our Johannesburg office.
The sales assistant should be looking to grow in leaps and bounds with a fabulous company. Read more >>Positive Dialogue Communications is a dynamic PR agency who believe that the stimulation and continuation of positive dialogue can bring about meaningful business growth that delivers return on investment. Read more >>Yuri Arcurs Productions is the world's top selling stock photography company and is looking to hire a new COO, based in Cape Town. Read more >>SMIT Amandla Marine (Pty) is currently seeking the services of a commercial executive to develop the business development strategy and grow the business sustainably in Southern Africa. Read more >>We are a dynamic digital agency, based in Sandton, seeking a highly creative and self-motivated mid/senior digital designer for a full-time position. Read more >>Scan Display's Cape Town office has an opportunity in its retail division for a vibrant go-getter with a proven track record in sales, to source new business. Read more >>Digital Publications is looking for a graphic designer proficient in Zulu/Xhosa/Sepedi/English. Read more >>Both Worlds, the company behind the award-winning online and TV satirical show ZANEWS, is looking for a multi-talented web designer/developer to join its young and growing team. Read more >>Talooma is looking for a senior SEO specialist with five+ years' experience. Work on an array of clients and industries, and have fun doing so. Read more >>MIH Internet Africa (Pty) Ltd has an exciting opportunity for an operations manager who loves the thrill of working under pressure in a fast-paced environment. Read more >>
Reporting 101Institute for the Adancement of Journalism - 16 Oct 2013 to 18 Oct 2013 Johannesburg Reporting ElectionsInstitute for the Advancement of Journalism - 30 Oct 2013 to 31 Oct 2013 Johannesburg
 ZASocial Media Academy is proud to present the Content Strategy Master Class. A course implemented to train prospects about mastering content creation, content strategies and the best practices. Read more >>Digital Marketing - 23 Sep 2013 to 25 Nov 2013 Cape Town Quirk Education and the University of Stellenbosch present a 10-week online Digital Marketing course, designed to give you a holistic, industry-relevant understanding of marketing in digital today. Read more >>Mary Wortley Montagu "Civility costs nothing, and buys everything. (via Brainy Quote)"
E. Stanley Jones "Our actions are the results of our intentions and our intelligence. (via Brainy Quote)"
Victor Hugo "Greater than the tread of mighty armies is an idea whose time has come. (via Quotes Everlasting)"
E. E. Cummings "I imagine that yes is the only living thing. (via Brainy Quote)"
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| The following companies have opened press offices on Bizcommunity.com! Xtraspace SelfStorage bought our first self-storage facility in 2007, and today we own and operate 17 facilities nationwide. We currently rent out approximately 90,000 m² of self-storage space. False Bay College offers quality, accredited, vocational, occupational and skills programmes in a range of fields, designed with Industry to meet the skills shortages of South Africa. The Top Employers Institute globally certifies excellence in the conditions that employers create for their people. Optimal employee conditions ensure that people develop themselves personally and professionally. This in turn enables companies to grow and to develop, always. Mondelez South Africa is the largest confectionery business in South Africa, enjoying market leadership in the chocolate, chewing gum and bubble gum categories. The company's portfolio includes some of the largest snacking brands in the world, such as Cadbury Dairy Milk, Jacobs coffee, Halls, Oreo and Stimorol gum.
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