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Loeries Creative Week Cape Town boosts economy

16 Sep 2013

More than 145 judges. 3,000 entries. More than 4,000 delegates. Loeries Creative Week kicks off this week, and Cape Town is ready. With an estimated R100m generated through accommodation, meals, transport and hosting, the Loeries is a significant boost to the local economy.

At a time when economic growth and job creation are major challenges, raising awareness of the business impact of and employment opportunities in the creative economy is important. "In many ways, the Loeries is a beacon of broader industry trends," says Loeries CEO Andrew Human. "This year we saw a record number of entries in the digital category, and excellent growth in integrated campaigns and entries from Africa and the Middle East."

The fastest growing category, albeit from a small base, was the Ubuntu Award for sustainable marketing with an 80% increase in entries year on year. Sponsored for the first time by Unilever, this category recognises brands that can demonstrate programmes with a positive impact on communities and the environment. Doing good while doing good business.

In line with the emphasis on the business impact of creativity, 2013 sees the introduction of a new category to the Loeries. The Effective Creativity Award sponsored by Woolworths recognises Loerie-winning campaigns with proven business results.

"The role of Loeries Creative Week is to inspire the brand communications industry to produce more innovative work," adds Human. "Through creativity, we can have positive impact on business, communities, South Africa, and the region."

Highlights of Creative Week include:

The Loeries Expo opens at City Hall on Thursday 19 September and features activations, giveaways and prizes. Exhibitors include DStv, Unilever, SAA, Hertz, Woolworths, The SpaceStation, Mediamark, Adams & Adams, Meltwater, Rocketseed, Chini Africa and Cape Town Tourism. Local fashion favourite Blue Collar White Collar will have a pop-up store with a brand new range of Men's and Women's fashion, so save space in your luggage and pick up something smart for the awards.

Tim Horwood, Creative Director at Viacom International Media Networks joins the International Seminar of Creativity on Friday 20 September. Tim is an award-winning Creative Director and heads up the Production and Creative departments of MTV, MTV Base, Comedy Central, VH1 and Nickelodeon in Africa. He has been a South African Music Awards Judge for the last 8 years and was a part of the judging panel for the International Emmy Awards 2013.Hear Tim speak at the seminar, along with six other international creative leaders, from Hamburg, Belgium, Kansas City, Sydney and local leaders from Durban and Cape Town.

Student Portfolio Day on Saturday 21 September showcases South Africa's leading young creative talents at City Hall. Go along to meet the Loerie winners of the future and see the remarkable work on display.

VIP delegates - don't miss the Unilever brunch at the stunning Lookout in the V&A Waterfront on Saturday 20 Sep @ 1000. Join Unilever EVP Africa Marijn van Tiggelen, Unilever's Global Marketing Executive Marc Mattieu and meet the Unilever African Leadership Team.

Awards Evenings take place at the Cape Town International Convention Centre over two nights Saturday 21 and Sunday 22 September. The dress code is strictly black tie.

Saturday Night on Long sees the Loeries delegates heading to Long Street to celebrate or commiserate. Julep will host the Loeries VIP lounge.

The Channel O Official Party at Shimmy Beach Club rounds of the week on Sunday 22 September. DJ Dimplez will be joined on the decks by DJ Vigilante and DJ Milkshake bringing together SA's premier Hip Hop DJ group MVD. ALSO - World famous London DJ Sir Norman Jay, DJ Fistas Mixwell, DJ Andy X, DJ Sphectacular and DJ Naves.

WeChat is the Official Loeries App

Everything you need to know during Loeries Creative Week Cape Town can be found on the Loeries Official Account on WeChat, including the week's programme, for Loeries Creative Week, information on all the Loeries venues and important numbers. Find your friends using the Discover feature AND stand a chance to win prizes, and receive daily news updates including finalist and winner announcements.

Other events happening during Creative Week Cape Town include the Egg Films Judges Wrap, Pendoring Awards and many fringe events in collaboration with Cape Town Partnership.

Visit www.loeries.com for ticket prices and more.

Partners

Major
The major partners of the 2013 Loeries are DStv Media Sales, the City of Cape Town, Western Cape Government and Gearhouse South Africa

Category
Adams & Adams Attorneys, ADreach, Commercial Producers Association, Greensky, Mediamark, The SpaceStation, The Times, Unilever South Africa, Woolworths

Additional Partners / Official Suppliers
AAA School of Advertising, Antalis South Africa, Aon South Africa, Aqua Online, Art Board, Backsberg, BEE Online, Cape Town Partnership, Cape Town Tourism, Egg Films, First Source, Funk Productions, Gallo Images, Google South Africa, Graphica, GreaterCapital, Grid Worldwide, Hertz, Hetzner, Media Film Service, Meltwater, Newsclip, Paygate, Positive Dialogue, Rocketseed, Shimmy Beach Club, Skyrove, Sonovision Studios, South African Airways, TBWA\Hunt\Lascaris Johannesburg, Tequila\Johannesburg, The Rebellion, Tsogo Sun, Ultra Litho, Wesgro