29 Jul 2013

Marketing & Media South Africa

Stay on top of Google's Adwords

Michael Walker takes you through the changes Google has made to Adwords - and the big implications the changes have for SA marketers.

We all get ideas, right? What's more, every now and then we come up with an absolute bender that we know is a winner... and that's where the problem begins... How do you price an idea? Natasha McClymont takes you through the factors you might consider when coming up with what you reckon is a winning idea or concept.

So who's your favourite sports star, sexiest bloke... favourite soapie? YOU magazine asked, and here are the YOU Spectacular 2013 winners.

South Africans are second to none when it comes to entrepreneurship, so here's the latest in our thought-provoking series: In the Zone with MWEB Entrepreneur. Today we're looking at NWJ Jewellery and how it is outshining the competition. It's the story behind the story.

Finally, in our ever-popular Biz Takeouts Podcast series, #66 deals with shopper marketing and radio advertising with Y&R. Please note the new timeslot.

Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing)

PS Take a look at the latest ads in the Ornico ad showcase.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories


Biz Takeouts Radio Show & Podcasts
[Biz Takeouts Podcast] 66: Shopper marketing and radio advertising with Y&R
Last week on Biz Takeouts, the Marketing & Media radio show, in its brand new time slot of 9am-10am, we looked at shopper marketing, how radio can influence buying behaviour and the future of shopper marketing with Y&R Advertising. Read more >>


Marketing & Media
Biz announces GoPro reader comp winner!
[Issued by Bizcommunity.com] Finally, the announcement you've been waiting for - the winner of our GoPro reader competition! Read more >>  visit press office >>




Marketing
In the Zone with MWEB Entrepreneur: The Steers story
Steers is one of the best known and most successful quick-service restaurant brands in South Africa, with a noteworthy presence in a highly competitive fast-food market. But where does its story begin? Read more >>



Content marketing practices - Airbnb case study
[Athar Naser] In our next case study we bring you a very current and active brand that has utilised content as a way to engage audiences further, bring new audiences in and generate leads resulting in sales. Read more >>


Advertising
Measuring social media and the story of John Wanamaker
[Hilton Rose] Not many people have heard of John Wanamaker - and if you have, it's unlikely his name was uttered in the same breath as social media. Read more >>


Branding
All Gold top of the brands
Ask Afrika has announced the winners of the 2013/2014 Target Group Index (TGI) Icon Brands survey, at an awards ceremony in Johannesburg on Friday 19 July 2013. Read more >>


Cinema
FPB should stick to its guns at the DIFF
[Duduzile Mkhize] Over the past few days I have watched the indignation, the incredulity and the disgust, as the industry reacted to the banning of the film 'Of Good Report' by Jahmil Qubeka. Read more >>


CRM

CSI
Wonga warmers distributes over 4000 warm clothes
Through strategic media partnerships in Cape Town and Johannesburg, South Africans were urged to knit or donate winter gear for the underprivileged as part of Wonga.com's campaign to bring warmth to those less fortunate in the Western Cape and Gauteng. Read more >>


Design
Toy story
[Kirsten Dinnes] There was a fascinating article about a patent case in CNBC.com recently. Fascinating because it deals with a number of the issues that inventors face when it comes to protecting their inventions, and subsequently enforcing their rights. Read more >>


Digital
Every IT department is an island
[Chris Welham] IT departments exist, most often, in isolation. There is a very real disconnect between IT professionals and business executives, particularly in small and medium businesses. Read more >>

Free Wi-Fi in Cape Town's Company's Garden
The historic Company's Garden in Cape Town is no longer just for the squirrels. Today the 361-year-old garden, which was once part of a provisioning station for sailors, will get a technological overhaul with free Wi-Fi available to the public. Read more >>


Education & Training
Damn you and the apostrophe you rode in on
[Leigh Crymble] A few weeks back I had a slight altercation with a colleague. We work in publishing together and write content for our clients on a daily basis. The gripe was over (and when is it not?) a missing apostrophe that I was adamant needed to be there. Read more >>


Events & Conferencing
YOU Spectacular 2013: The winners
South African celebrities attended the annual YOU Spectacular awards ceremony at The Lyric, Gold Reef City, on 27 July. Read more >>




Exhibitions

Magazines
Huisgenoot-Tempo Awards: All the winners
The cream of Afrikaans artists excelled at the Huisgenoot-Tempo Awards night at Gold Reef City, Gauteng, where the annual Tempo winners were announced. Read more >>


Media
Have you entered the 2013 Profile Awards yet?
The 2013 Profile Awards deadline is less than a week away and ends on 31 July 2013. Five minutes to enter, and you may be R10,000 richer. Read more >>


Mobile
Reviewing top tech
What you need to know in order to stay up to date with what's happening in the tech environment. Read more >>


Newspapers
Angela Quintal to edit M&G
Angela Quintal has been appointed editor of the Mail & Guardian newspaper. Read more >>


Online Media
When your Facebook rant becomes headline news
[Marion Scher] I was out of the country last week when suddenly the biggest story in town was not the forthcoming birthday of Madiba but one based on a Facebook status posted by guys who totally deserve the title of Mamparas of the Century... Read more >>


Out of Home

PR & Communications
How to get the message across
[Derek Buchanan] Companies need to recognise the importance of joined-up communications. Read more >>

Printing
Portrait or landscape?
[David Ross] Despite the popularisation of landscape formats, portrait orientations are still proving more effective in retail settings. Read more >>


Production

Publishing
East Coast Radio's second cook book hits the shelves
East Coast Radio's second recipe book East Coast Tables: The Inland Edition by Erica Platter and Clinton Friedman is available at stores nationwide. Read more >>


Radio
Community station shut for 'not paying rent'
[Mogomotsi Selebi, Free State Correspondent] A popular Free State community radio station has been forced off the airwaves after the sheriff locked down its offices. Read more >>


Recruitment
[BizCareers] Endless interviews and changing careers
[Juliette Attwell] This week we look at ways to make your interview count, including what to say in an interview and what to discuss with the interviewer. The next question is about taking that huge leap of faith and changing careers entirely... Is it a good or bad idea? Read more >>


Research
SA internet users grow by over 2 million
DMMA research reveals that 39% of South African adults have access to the internet. Read more >>


Retail
In the Zone with MWEB Entrepreneur: NWJ Jewellery - Outshining the competition
Natal Wholesale Jewellers (NWJ) is the third-largest jewellery brand in South Africa, and currently has 79 outlets nationally. Read more >>


Sales
Learn to cold call the clever way
[John French] Does cold calling leave you cold? Most people end up freezing when they are faced with the terrifying prospect of trying to sell something to a stranger on the other side of the phone. Read more >>


TV
Only five companies bid for pay-TV licences
The Independent Communications Authority of SA's (Icasa) move to open up the pay-TV market has elicited an unenthusiastic response with applications for licences coming in below what was expected. Read more >>


International

Hackers charged for global racket
NEW YORK CITY, USA: The US authorities indicted five men on Thursday, 25 July, on charges of running a global hacking operation that enabled them to steal the bank card numbers of more than 160m people. Read more >>


More International



Ornico new ad showcase

Television
Volkswagen Tiguan
South Africa
Coca Cola
Cape Town Fish Market
ABSA

Radio
Outsurance
Maxidor
Minolta
Eset Smart Security
Bridgestone



Government

Shabangu assures mining students
Is the future of mining threatened in SA? Is the country about to lose its status as the continent's mining power house? What is the government doing to address skills shortage in maths and science? Read more >>

Official funeral for Langa
President Jacob Zuma has declared a special official funeral for the late former Chief Justice Pius Langa. Read more >>

1,448 police employees have criminal records
PRETORIA: An audit has revealed that 1,448 police employees have criminal records, the police ministry said on Sunday, 28 July 2013. Read more >>


More Government news


Lifestyle

Last chance to see the super-sensational Jersey Boys!
[Daniel Dercksen] Jersey Boys is not just any musical, it's the musical experience we've all been waiting for and there's only one week left for in Cape Town to savour its splendour. Read more >>

Sedans join popular Brio hatches
[Henrie Geyser: motoring editor] Honda has added well-priced, spacious and pretty sedans to its trendy Brio hatchback models which have been growing in popularity since being launched in South Africa about six months ago. Read more >>


New accounts


New accounts for Dei Gratia - more info
Casa Labia appoints FIVESTAR PR - more info
Espresso signs up a hot new client - more info
John Brown UK appoints Snapplify - more info



People on the move


Endemol welcomes Anton Burggraaf to the team - more info
Staff appointment at marcusbrewster - more info
Lauren Berry joins Taj Cape Town - more info
Former OMD MD joins WPP media network - more info
Resignation and appointment of MTN Group's CFO - more info
John Brown Media appoints two digital talents - more info



Jobs offered

Producer - Blairgowrie - Randburg
Fresh Eye Film Productions seeks an ambitious, hardworking producer with knowledge and experience, and who likes a challenge. Read more >>


Production Bookkeeper/Office Manager - Gardens - Cape Town
Giant Films is in need of a production bookkeeper on a six-month contract. Read more >>


PR Account Executive - Cape Town
Boutique public relations in Cape Town in need of a crackerjack account executive to provide support to a small specialist team working on clients in the business and lifestyle sectors Read more >>


PR Account Manager - Cape Town
Boutique Cape Town based PR agency looking for a superstar account manager to join our small specialist team working on clients in the business and lifestyle sectors. Read more >>


Sales Executive Intern - Johannesburg
We are looking for an enthusiastic, organised, self-motivated and confident graduate to fill an intern position at Bizcommunity. Read more >>

Chief Financial Officer - Africa - Sandton
CFO for the expanding African operations of a leading global private TV broadcast firm having minimum 15 years of financial management experience in a medium to large sized corporate. Read more >>

Account Director - Inflight Magazines - Johannesburg
Lucrative position for an advertising sales manager to lead sales for our inflight magazine titles. Existing titles with huge sales potential including sales extensions into inflight promotions. Read more >>

Senior Strategic Planner - Agency - Johannesburg North
Strategic planner - ad agency. Senior. Minimum seven years' agency strategy experience. Marketing degree. Conceptual thinker. Total professional. Read more >>

Senior Account Manager - Bryanston
Lion's Wing Brand Communications calls on experienced public relations practitioners to submit their resumes for a senior account manager position within the PR department. Read more >>

Mid/Senior Digital Designer - Sandton
We are a young and dynamic digital agency, based in Sandton, seeking a highly creative and self-motivated mid/senior digital designer for a full-time position. Read more >>

Mid/Senior Digital Account Manager - Sandton
Are you confident and likable? Can you get things done? Firewater Interactive is a creative digital agency seeking the perfect match to join its growing client service team. Read more >>

Digital Sales - Johannesburg
Digital salesperson required to join a fast growing business in the mobile and apps (for phones and tablets) development space. Read more >>

Sales Group Manager - Sandton
Zee TV, South Africa, is looking for a dynamic sales group manager for a general entertainment TV channel to effectively manage a sales team to achieve sales targets. Read more >>

Senior SEO Specialist - Cape Town
Talooma is looking for a senior SEO specialist with five+ years' experience. Work on an array of clients and industries, and have fun doing so. Read more >>

Managing Editor - Pretoria
Smart Publishing, the country's leading publisher of free magazines and websites, is seeking a managing editor to spearhead the TechSmart brand. Read more >>

Graphic Designer - Cape Town
Seeking a junior graphic designer that's big on talent and opportunity. It's time to 'springleap' your career - Springleap Technologies is hiring. Read more >>

Mechanical Engineer/Industrial Designer - Cape Town
Visual Fusion is a below the line agency. We are growing fast and seeking an experienced conversion engineer with solid knowledge of the metal, wood, plastic and cardboard manufacturing processes. Read more >>

Part-Time Bookkeeper - Marlboro/Sandton
Rocket Creative requires an experienced part-time bookkeeper. Mornings only. Position includes undertaking of all bookkeeping functionality, salaries etc. + all statutory returns + general accounts filing and enquiries. Read more >>

Sales Executives - Midrand
The Media Shack is looking for hardcore sale representatives from the corporate gift and branding industry to join its team. Read more >>

Talent Scout/Junior Recruiter - Cape Town
Wanted - Talent scout at The Talent Boom! You'll have a good eye and fresh approach, be a keen networker, smooth talker and a sincere representative for The Talent Boom. Read more >>

Account Executive - Cape Town - Cape Town
Scan Display's Cape Town office has an opportunity for a vibrant go-getter with high energy levels. Experience in the agency, exhibition or eventing environment is essential. Read more >>

Data Processing Programmer - Newlands
Continually grow own scripting and analysis skills in Dimensions/IBM SPSS Data Collection and other related programmes. Read more >>

CATI Operations Supervisor - Johannesburg
The purpose of this position is to supervise a team of interviewers as well as oversee projects in the telephone bureau and responsible for quality of interviews conducted. Read more >>

CATI Operations Manager - Johannesburg
The purpose of this position is to work with the national CATI manager to ensure the smooth running of the telephone bureau and be responsible for specific call centre teams. Read more >>

Copywriting Talent - Johannesburg North
Copywriting talent! We need several really talented writers for various agency clients. Conceptual skills, Web content, BTL and CRM and Direct Response skills. Top salaries and outstanding opportunities. Read more >>

Account Director - Client Services - Bramley
Account director needed to provide critical insights and research into the mobile market. Contribute to the management and growth of clients and partners as may be identified by Penquin. Read more >>

Picture Researcher - Greatstock - Illovo - Sandton
Leading SA photo library is looking for a picture researcher to handle Web based image search requests for advertising and publishing clients. Candidates should have a strong visual sense. Read more >>

Senior Hard News Journalist - Online - Sandton
ITWeb is looking for a senior news journalist with a minimum of four years' experience. If you enjoy the thrill of the news hunt, mail us your CV. Read more >>



New events to diarise

Marketing Legislation, Governance and Risk
Knowledge Resources - 30 Jul 2013 Johannesburg
Future of Media
Future Publishing - 30 Jul 2013 Sandton
Surviving the Story
Institute for the Advancement of Journalism - 31 Jul 2013 to 1 Aug 2013 Johannesburg
The Write Journey Weekend Workshop
the writing studio - 3 Aug 2013 to 4 Aug 2013 Johannesburg
3D Printing Workshop
Curiosity Campus - 3 Aug 2013 Cape Town
Marketing Indaba
CADEK Media - 7 Aug 2013 to 8 Aug 2013 Durban
That's What She Said 2013 with international DJ
Younique Concepts - 8 Aug 2013 to 12 Aug 2013 Cape Town,Johannesburg
Facebook and Twitter Workshop
Endor Media - 21 Aug 2013 Cape Town
WordPress Course
MultiMedia Centre - 24 Aug 2013 to 16 Sep 2013 Woodmead
BMGI Lean Six Sigma Green Belt
BMGI SA - 9 Sep 2013 Cape Town


Upcoming events

10th Annual Top Women Awards - 2 Aug 2013 Johannesburg
The 10th Annual Top Women Awards is a collaborative platform dedicated to recognising outstanding organisations that have stepped up and shaped women's roles within the private and public sectors. Read more >>

Construction Contract Law
Alusani Skills & Training Network - 29 Jul 2013 to 30 Jul 2013 Johannesburg
MindSparc 2013
MindSparc - 29 Jul 2013 to 31 Jul 2013 Bela-Bela
Write a press release fit for the newspaper
Stellenbosch University - 30 Jul 2013 to 31 Jul 2013 Cape Town
Legal aspects of corporate finance
UCT Professional Development Project - 30 Jul 2013 to 31 Jul 2013 Cape Town
Marketing Legislation, Governance and Risk
Knowledge Resources - 30 Jul 2013 Johannesburg
Embracing Anxiety
Symphonia - 30 Jul 2013 to 31 Jul 2013 Cape Town


Quotes

Abraham Lincoln
"Always bear in mind that your own resolution to succeed is more important than any other. (via Brainy Quote)"

Isaac Asimov
"People who think they know everything are a great annoyance to those of us who do. (via Brainy Quote)"

Winston Churchill
"An appeaser is one who feeds a crocodile, hoping it will eat him last. (via Brainy Quote)"

John Churton Collins
"Half our mistakes in life arise from feeling where we ought to think, and thinking where we ought to feel. (via Brainy Quote)"

Stephen Nachmanovitch
"Creative work is play. It is free speculation using materials of one's chosen form. (via The Quotations Page)"


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Biz press office welcome

The following companies have opened press offices on Bizcommunity.com!

Engage Brandcraft is a specialised branding strategy, design and implementation firm. We love work that works and we believe that our results speak for themselves.


Yellowwood Future Architectsis an independent marketing strategy consultancy with offices in Johannesburg and Cape Town. We help answer marketing's toughest questions to uncover real insight and build powerful, compelling brands that drive real business growth.


Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of-Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and selling of outdoor advertising signage.


We believe content marketing must deliver on our clients' strategic objectives and we're committed to measuring return on investment.


Lion's Wing is a member of the Public Relations Institute of South Africa, and a proud partner to the Havas Worldwide South Africa group.


Lloyd Orr is a dynamic boutique communications agency specialising in travel, tourism, leisure and luxury. We have 16 years experience delivering measurable results and outstanding return on investment for our prestigious clients.

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