| 29 Jul 2013 |
| Marketing & Media South Africa | | Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TEDxCapeTown, Trends, TV, Youth Marketing, 2012 Design Indaba |
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Stay on top of Google's Adwords Michael Walker takes you through the changes Google has made to Adwords - and the big implications the changes have for SA marketers. We all get ideas, right? What's more, every now and then we come up with an absolute bender that we know is a winner... and that's where the problem begins... How do you price an idea? Natasha McClymont takes you through the factors you might consider when coming up with what you reckon is a winning idea or concept. So who's your favourite sports star, sexiest bloke... favourite soapie? YOU magazine asked, and here are the YOU Spectacular 2013 winners. South Africans are second to none when it comes to entrepreneurship, so here's the latest in our thought-provoking series: In the Zone with MWEB Entrepreneur. Today we're looking at NWJ Jewellery and how it is outshining the competition. It's the story behind the story. Finally, in our ever-popular Biz Takeouts Podcast series, #66 deals with shopper marketing and radio advertising with Y&R. Please note the new timeslot. Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing)PS Take a look at the latest ads in the Ornico ad showcase.Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".Weekly top stories
 | Steers is one of the best known and most successful quick-service restaurant brands in South Africa, with a noteworthy presence in a highly competitive fast-food market. But where does its story begin? Read more >> |
 | [Athar Naser] In our next case study we bring you a very current and active brand that has utilised content as a way to engage audiences further, bring new audiences in and generate leads resulting in sales. Read more >> |
 | [Hilton Rose] Not many people have heard of John Wanamaker - and if you have, it's unlikely his name was uttered in the same breath as social media. Read more >> |
 | Ask Afrika has announced the winners of the 2013/2014 Target Group Index (TGI) Icon Brands survey, at an awards ceremony in Johannesburg on Friday 19 July 2013. Read more >> |
 | [Duduzile Mkhize] Over the past few days I have watched the indignation, the incredulity and the disgust, as the industry reacted to the banning of the film 'Of Good Report' by Jahmil Qubeka. Read more >> |
 | Through strategic media partnerships in Cape Town and Johannesburg, South Africans were urged to knit or donate winter gear for the underprivileged as part of Wonga.com's campaign to bring warmth to those less fortunate in the Western Cape and Gauteng. Read more >> |
 | [Kirsten Dinnes] There was a fascinating article about a patent case in CNBC.com recently. Fascinating because it deals with a number of the issues that inventors face when it comes to protecting their inventions, and subsequently enforcing their rights. Read more >> |
 | [Chris Welham] IT departments exist, most often, in isolation. There is a very real disconnect between IT professionals and business executives, particularly in small and medium businesses. Read more >> |
 | The historic Company's Garden in Cape Town is no longer just for the squirrels. Today the 361-year-old garden, which was once part of a provisioning station for sailors, will get a technological overhaul with free Wi-Fi available to the public. Read more >> |
 | [Leigh Crymble] A few weeks back I had a slight altercation with a colleague. We work in publishing together and write content for our clients on a daily basis. The gripe was over (and when is it not?) a missing apostrophe that I was adamant needed to be there. Read more >> |
 | South African celebrities attended the annual YOU Spectacular awards ceremony at The Lyric, Gold Reef City, on 27 July. Read more >> |
 | The cream of Afrikaans artists excelled at the Huisgenoot-Tempo Awards night at Gold Reef City, Gauteng, where the annual Tempo winners were announced. Read more >> |
 | The 2013 Profile Awards deadline is less than a week away and ends on 31 July 2013. Five minutes to enter, and you may be R10,000 richer. Read more >> |
 | What you need to know in order to stay up to date with what's happening in the tech environment. Read more >> |
Angela Quintal has been appointed editor of the Mail & Guardian newspaper. Read more >>
 | [Marion Scher] I was out of the country last week when suddenly the biggest story in town was not the forthcoming birthday of Madiba but one based on a Facebook status posted by guys who totally deserve the title of Mamparas of the Century... Read more >> |
[Derek Buchanan] Companies need to recognise the importance of joined-up communications. Read more >>
 | [David Ross] Despite the popularisation of landscape formats, portrait orientations are still proving more effective in retail settings. Read more >> |
 | East Coast Radio's second recipe book East Coast Tables: The Inland Edition by Erica Platter and Clinton Friedman is available at stores nationwide. Read more >> |
[Mogomotsi Selebi, Free State Correspondent] A popular Free State community radio station has been forced off the airwaves after the sheriff locked down its offices. Read more >>
 | [Juliette Attwell] This week we look at ways to make your interview count, including what to say in an interview and what to discuss with the interviewer. The next question is about taking that huge leap of faith and changing careers entirely... Is it a good or bad idea? Read more >> |
 | DMMA research reveals that 39% of South African adults have access to the internet. Read more >> |
 | Natal Wholesale Jewellers (NWJ) is the third-largest jewellery brand in South Africa, and currently has 79 outlets nationally. Read more >> |
 | [John French] Does cold calling leave you cold? Most people end up freezing when they are faced with the terrifying prospect of trying to sell something to a stranger on the other side of the phone. Read more >> |
 | The Independent Communications Authority of SA's (Icasa) move to open up the pay-TV market has elicited an unenthusiastic response with applications for licences coming in below what was expected. Read more >> |
 | NEW YORK CITY, USA: The US authorities indicted five men on Thursday, 25 July, on charges of running a global hacking operation that enabled them to steal the bank card numbers of more than 160m people. Read more >> |
More International
| | Television | Volkswagen Tiguan | South Africa | Coca Cola | Cape Town Fish Market | ABSA |
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| Radio | Outsurance | Maxidor | Minolta | Eset Smart Security | Bridgestone |
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 | Is the future of mining threatened in SA? Is the country about to lose its status as the continent's mining power house? What is the government doing to address skills shortage in maths and science? Read more >> |
President Jacob Zuma has declared a special official funeral for the late former Chief Justice Pius Langa. Read more >>
 | PRETORIA: An audit has revealed that 1,448 police employees have criminal records, the police ministry said on Sunday, 28 July 2013. Read more >> |
More Government news
 | [Daniel Dercksen] Jersey Boys is not just any musical, it's the musical experience we've all been waiting for and there's only one week left for in Cape Town to savour its splendour. Read more >> |
 | [Henrie Geyser: motoring editor] Honda has added well-priced, spacious and pretty sedans to its trendy Brio hatchback models which have been growing in popularity since being launched in South Africa about six months ago. Read more >> |
 Espresso signs up a hot new client - more info
 Endemol welcomes Anton Burggraaf to the team - more info  Staff appointment at marcusbrewster - more info  Former OMD MD joins WPP media network - more info  Resignation and appointment of MTN Group's CFO - more info  John Brown Media appoints two digital talents - more info
Producer - Blairgowrie - Randburg | Fresh Eye Film Productions seeks an ambitious, hardworking producer with knowledge and experience, and who likes a challenge. Read more >> |
 | Giant Films is in need of a production bookkeeper on a six-month contract. Read more >> |
 | Boutique public relations in Cape Town in need of a crackerjack account executive to provide support to a small specialist team working on clients in the business and lifestyle sectors Read more >> |
 | Boutique Cape Town based PR agency looking for a superstar account manager to join our small specialist team working on clients in the business and lifestyle sectors. Read more >> |
 | We are looking for an enthusiastic, organised, self-motivated and confident graduate to fill an intern position at Bizcommunity. Read more >> |
CFO for the expanding African operations of a leading global private TV broadcast firm having minimum 15 years of financial management experience in a medium to large sized corporate. Read more >>Lucrative position for an advertising sales manager to lead sales for our inflight magazine titles. Existing titles with huge sales potential including sales extensions into inflight promotions. Read more >>Strategic planner - ad agency. Senior. Minimum seven years' agency strategy experience. Marketing degree. Conceptual thinker. Total professional. Read more >>Lion's Wing Brand Communications calls on experienced public relations practitioners to submit their resumes for a senior account manager position within the PR department. Read more >>We are a young and dynamic digital agency, based in Sandton, seeking a highly creative and self-motivated mid/senior digital designer for a full-time position. Read more >>Are you confident and likable? Can you get things done? Firewater Interactive is a creative digital agency seeking the perfect match to join its growing client service team. Read more >>Digital salesperson required to join a fast growing business in the mobile and apps (for phones and tablets) development space. Read more >>Zee TV, South Africa, is looking for a dynamic sales group manager for a general entertainment TV channel to effectively manage a sales team to achieve sales targets. Read more >>Talooma is looking for a senior SEO specialist with five+ years' experience. Work on an array of clients and industries, and have fun doing so. Read more >>Smart Publishing, the country's leading publisher of free magazines and websites, is seeking a managing editor to spearhead the TechSmart brand. Read more >>Seeking a junior graphic designer that's big on talent and opportunity. It's time to 'springleap' your career - Springleap Technologies is hiring. Read more >>Visual Fusion is a below the line agency. We are growing fast and seeking an experienced conversion engineer with solid knowledge of the metal, wood, plastic and cardboard manufacturing processes. Read more >>Rocket Creative requires an experienced part-time bookkeeper. Mornings only. Position includes undertaking of all bookkeeping functionality, salaries etc. + all statutory returns + general accounts filing and enquiries. Read more >>The Media Shack is looking for hardcore sale representatives from the corporate gift and branding industry to join its team. Read more >>Wanted - Talent scout at The Talent Boom! You'll have a good eye and fresh approach, be a keen networker, smooth talker and a sincere representative for The Talent Boom. Read more >>Scan Display's Cape Town office has an opportunity for a vibrant go-getter with high energy levels. Experience in the agency, exhibition or eventing environment is essential. Read more >>Continually grow own scripting and analysis skills in Dimensions/IBM SPSS Data Collection and other related programmes. Read more >>The purpose of this position is to supervise a team of interviewers as well as oversee projects in the telephone bureau and responsible for quality of interviews conducted. Read more >>The purpose of this position is to work with the national CATI manager to ensure the smooth running of the telephone bureau and be responsible for specific call centre teams. Read more >>Copywriting talent! We need several really talented writers for various agency clients. Conceptual skills, Web content, BTL and CRM and Direct Response skills. Top salaries and outstanding opportunities. Read more >>Account director needed to provide critical insights and research into the mobile market. Contribute to the management and growth of clients and partners as may be identified by Penquin. Read more >>Leading SA photo library is looking for a picture researcher to handle Web based image search requests for advertising and publishing clients. Candidates should have a strong visual sense. Read more >>ITWeb is looking for a senior news journalist with a minimum of four years' experience. If you enjoy the thrill of the news hunt, mail us your CV. Read more >>
Surviving the StoryInstitute for the Advancement of Journalism - 31 Jul 2013 to 1 Aug 2013 Johannesburg
 The 10th Annual Top Women Awards is a collaborative platform dedicated to recognising outstanding organisations that have stepped up and shaped women's roles within the private and public sectors. Read more >>
Abraham Lincoln "Always bear in mind that your own resolution to succeed is more important than any other. (via Brainy Quote)"
Isaac Asimov "People who think they know everything are a great annoyance to those of us who do. (via Brainy Quote)"
Winston Churchill "An appeaser is one who feeds a crocodile, hoping it will eat him last. (via Brainy Quote)"
John Churton Collins "Half our mistakes in life arise from feeling where we ought to think, and thinking where we ought to feel. (via Brainy Quote)"
Stephen Nachmanovitch "Creative work is play. It is free speculation using materials of one's chosen form. (via The Quotations Page)"
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|  The following companies have opened press offices on Bizcommunity.com! Engage Brandcraft is a specialised branding strategy, design and implementation firm. We love work that works and we believe that our results speak for themselves. Yellowwood Future Architectsis an independent marketing strategy consultancy with offices in Johannesburg and Cape Town. We help answer marketing's toughest questions to uncover real insight and build powerful, compelling brands that drive real business growth. Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of-Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and selling of outdoor advertising signage. We believe content marketing must deliver on our clients' strategic objectives and we're committed to measuring return on investment. Lion's Wing is a member of the Public Relations Institute of South Africa, and a proud partner to the Havas Worldwide South Africa group. Lloyd Orr is a dynamic boutique communications agency specialising in travel, tourism, leisure and luxury. We have 16 years experience delivering measurable results and outstanding return on investment for our prestigious clients.
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