| 8 Jul 2013 |
| Marketing & Media South Africa | | Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TEDxCapeTown, Trends, TV, Youth Marketing, 2012 Design Indaba |
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Advertising can be so gay... right? Dylan Balkind says it really is a fine time to be gay. The world's getting its rainbow on more than ever, despite some insistent folks who aren't that happy about it. That's why he reckons advertising can be so gay. The Ogilvy earth Sustainability Survey shows how doing good is good for business, and reveals how consumers want businesses to give them the right reasons to buy their products and services. So come on... do the right thing and give them those reasons to do business with you. Your company has embraced 'green', right? But there are some myths and misconceptions around the whole issue of 'sustainability', 'green', carbon footprints and so on. Here, Melissa Baird tells you what 'green' marketing is not...What's your view on social media? If you're not too overjoyed with it, Wayne Levine suggests you change your tune and view social media as help, rather than hindrance. Perhaps, rather than taking a somewhat jaundiced view of your people facebooking and tweeting from work, what about looking at them as tools to be embraced to enhance business communication to external and internal stakeholder audiences? Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing)PS Take a look at the latest ads in the Ornico ad showcase.Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".Weekly top stories | [Sindy Peters] AdVantage magazine announced this morning that the publication's final issue will be going to print today, Tuesday, 2 July 2013. In circulation for the last 20 years, the magazine's readership covered decision makers in the media, marketing and advertising sector. Read more >> |
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 | Loeries have announced that South African Airways and Hertz have joined Tsogo Sun and Cape Town Tourism as official partners for Creative Week in Cape Town, 16-22 September 2103. Read more >> |
 | [Melissa Baird] You hear the word bandied about in boardrooms ...'sustainability'... and are left wondering what this actually means to advertisers who have a brief to follow and strategists who have communications plans to develop. Read more >> |
 | [Jessica Davis] Before you learn about the essential copywriting techniques for B2C marketing, you need to know the exact difference between B2B and B2C marketing. Read more >> |
 | According to Justin Hawes, MD of Scan Display Solutions and 2012 finalist of the Sanlam/Business Partners Entrepreneur of the Year, marketing is essential for the growth of a small business. Read more >> |
 | [Anton Vukic] Events, incentives and online advertising are the three most popular forms of co-marketing activities employed by partners today. However, the contemporary marketing mix is expanding. Read more >> |
 | The launch of a new series of events, called Bright Talks, based on the TEDx concept and aimed solely at the marketing industry, begins on Thursday, 25 July 2013, at the Kirstenbosch Gardens conference centre in Cape Town. Read more >> |
 | [Athar Naser] Following on from our exploration into the content world of Red Bull and how an FMCG brand used content marketing to dominate their sector completely, this week we're looking at a far less exciting market sector and how one company is trying to change perceptions. Read more >> |
 | [Dylan Balkind] It really is a fine time to be gay. The world's getting its rainbow on more than ever despite some insistent folks who aren't that happy about it. Read more >> |
 | Sanral's spending on advertising has increased 200% in the past two years, Transport Minister Ben Martins indicated in a parliamentary reply. Read more >> |
 | [Gil Sperling] These two ad types have very distinct objectives and functions, and offer marketers different approaches and solutions to their communication objectives on Facebook. Read more >> |
Leave your tribute to AdVantage magazineOn Tuesday, 2 July 2013, AdVantage Magazine announced that after 20 years of covering the South African media, marketing and advertising industry, final edition had been sent to the printers. We at Bizcommunity invite you to honour this iconic industry print title - and our now former media partner - on our special tribute page. If you have any images or multimedia you'd like to submit, please email them to production@bizcommunity.com.
 | [Chris Human] There seems to be a growing assumption, certainly in some circles, that focusing on traditional (top-down) brandcrafting is becoming less important in the digital age. Read more >> |
 | Fighting the cold one blanket and jacket at a time. With the coldest months in Gauteng being July and August, the yearly blanket and jacket drive is a welcome relief for many needy South Africans. Read more >> |
 | Ten worthy adversaries will take to the track today in a hashtag-driven virtual horserace in which, for about an hour at noon, they will entice their followers to tweet and retweet their horse's #Name and #BeTheStud in order to drive their horse towards the number of mentions they need to win the race. Read more >> |
 | In Gauteng, students at Monash University South Africa, working under the guidance of Dr Stephen Saunders, volunteered to provide the most vulnerable members of the community with ideas and possible solutions for consumer-related issues. Read more >> |
 | The first Ideas Magazine Trunk Show will be held on 13-14 July 2013 at Simondium Country Lodge, where 20 exhibitors will showcase handmade items. Read more >> |
 | [Wayne Levine] With more and more people Facebooking and Tweeting from work, traditional businesses are desperate to understand how these platforms impact on the way people work. Will they affect productivity? Read more >> |
 | Best Marketing International has compiled the best digital campaigns of 2013 so far. They will feature at The Best Global Digital Marketing Show on 15 August in Johannesburg. Read more >> |
 | [Thabiso Mochiko] E-commerce in Africa has grown dramatically over the past year‚ and is poised to support the massive consumer boom on the continent‚ according to Robin Philip of payment services provider PayGate. Read more >> |
 | [Peter Morey] Having spent the past 23 years channelling my passion into professional photography, I really enjoy giving advice and guidance to new and aspirant photographers. Read more >> |
 | The finalists for the YOU Spectacular Awards lists have been released. The awards will be taking place later this month on 27 July 2013, at The Lyric, Gold Reef City, Johannesburg. Read more >> |
 | The recent E3 (Electronic Entertainment Expo) will be covered in a 3D 32-page special supplement in the July issue of PCFormat, out now. Read more >> |
 | [Abram Molelemane] The media has long been a powerful tool for marketing and growing your business. Read more >> |
 | [John French] 'Who shot JR?' pales in comparison to the current epic media maelstrom on whether Nelson Mandela is alive or not. Is he alive? Will he survive this near death experience? No one really knows, but just about everybody is debating it. Read more >> |
 | [Victor Moreriane] The recent emergence of a new talk radio station in Gauteng, Power FM, triggered a mix bag of sobering and thought-provoking comments from all quarters. What this development exposes is the fact that radio is still a major influencer in society. Read more >> |
 | Get ready to enter the Vodacom Journalist of the Year Awards. The overall winner of the Vodacom Journalist of the Year Award will take home R100,000. Entries are open till 31 July. Read more >> |
 | [Stephen Grootes] As the nation awaits news of Madiba, an inevitable debate has sprung up around the coverage of his stay in hospital. Read more >> |
 | Building on the uptake of social networks, companies taking up ESN hope to extend their reach to customers and foster collaboration between employees. Read more >> |
 | [Chemory Gunko] When I first announced just over a year ago that I was starting my own business, I had to face all the naysayers and haters; it seems like everyone has a reason for you to not start your own business. Read more >> |
 | [Kevin Liebenberg] If I had a proverbial penny for every time I was called into a large corporate and asked to do a tactical piece of internal marketing and communication, I would be sunning myself on a tropical island and not penning this piece from my desk. Read more >> |
Against the backdrop of an evolving publishing and book retailing sector, SA's bibliophiles and industry cognoscenti await the announcement of who the new owner of Exclusive Books will be. Read more >>
 | For the first time since the inception of the Alan Paton Award, two women have won these awards at the Sunday Times Literary Awards 2013. Read more >> |
 | [Matthew Gray] There is a trend within companies to use the personal LinkedIn profile of one of their HR employees in their e-recruitment efforts to find potential candidates. In this scenario, the employee will either use a shotgun approach, pushing out vacancies to their network, or they will be tasked with trying to find a specific skill set. Read more >> |
 | Ogilvyearth Sustainability Survey reveals that consumers want businesses to give them the right reasons to buy their products and services. Read more >> |
Are you an Africa-based researcher? Do you have what it takes to be on TV? Good Morning Africa, a digital satellite TV show aired across Africa, has joined forces with Research Professional Africa to offer African scientists a platform to communicate their research to an audience of millions. Read more >>
 | [Adam Samie] More collaboration is needed between government and business to grow South Africa's black middleclass, despite the doubling over the past eight years. Read more >> |
 | [Neil Kirby] There is currently a range of proposed legislation to assist South Africans with eating properly. The regulations and statutes range from the control of foodstuffs for infants and the manner in which these products are advertised and packaged, the levels of salt in certain foods and the planned control of advertising and labelling of alcoholic beverages. Read more >> |
 | Cape Town TV, the mother city's community television station, will be blasting into the national media space later this year with a radical expansion of its reach. Read more >> |
 | Sentech has scrambled SABC's television channels in Zimbabwe, Business Day reported on Wednesday, 3 July 2013. Read more >> |
MUMBAI, INDIA: Anglo-Dutch food giant Unilever said it has paid US$3.2bn for an additional 14.8% in its Indian subsidiary as part of its strategy of expanding in emerging markets. Read more >>
DHAKA, Bangladesh: Seventy top retailers have pledged to improve worker safety and allow inspection of all of their garment factories in Bangladesh within nine months under a pact signed with unions after a deadly factory collapse, a statement said today. Read more >>
 | SHANGHAI, CHINA: China is investigating global packaging giant Tetra Pak for "abusing" its dominant market role, an official said last week. This is the latest in a series of probes aimed at foreign companies operating in that country. Read more >> |
 | Kontor entertains creative directors with real vinyl. Read more >> |
 | SAN FRANCISCO, US: Yahoo on Wednesday continued a months-long take-over binge with word that it had bought Xobni, a start-up behind tools for better managing contact lists and email inboxes. Read more >> |
[Zeenat Moorad] SA's quick-service restaurant groups are seeing an improvement in the UK market‚ where trading over the past few years has been difficult as rising labour costs and depressed consumer spending weighed on operations. Read more >>
 | WASHINGTON, USA: - The US State Department came under fire on Wednesday (3 July) for spending US$630,000 over two years to win millions of "likes" on its Facebook pages at a time of severe government austerity measures. Read more >> |
 | SAN FRANCISCO: Twitter on Wednesday, 3 July 2013, said it will begin letting businesses target marketing messages to people who have shown interests in what they have to offer. Read more >> |
 | GLOBAL: Ernst & Young announced globally, that it has adopted EY as its global brand name, it has also unveiled a new logo, adopted "Building a better working world" as its purpose statement and has appointed Mark Weinberger as its Global Chairman and CEO. Read more >> |
 | SAN FRANCISCO, USA: Google closed its Google Reader service on Monday (1 July) and is unlikely to re-open it. Read more >> |
 | NEW YORK, NY: From September 22-24, the fourth annual Social Good Summit - a unique convening of world leaders, technology pioneers and grassroots innovators - will explore how today's use of digital technology for social good can build a better future. Read more >> |
 | NEW YORK, NY: Founded in 2001, the Midas Awards is the only competition to recognise excellence in financial advertising and marketing on a global scale. Read more >> |
 | LONDON, UK: British publisher Pearson and Germany's Bertelsmann have completed a deal to create a publishing firm, Penguin Random House, the parent groups announced on Monday (1 July). Read more >> |
More International
| | Television | Nando's Old Spice Parody | Audi A6 | Post Office | Shield | DSTV |
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 | South Africa's proposed once-off sale of its stockpile of rhino horn will create "more problems than solutions" says Pelham Jones, chairman of the SA Private Rhino Owners' Association. Read more >> |
 | [Mpho Sibanyoni] The proposed amendments to the Unemployment Insurance Act have come under heavy criticism as Loane Sharp, a labour market analyst at Adcorp, claimed the amendments amounted to "political engineering" ahead of next year's elections. Read more >> |
 | The National Youth Development Agency (NYDA) plans to spend R10m on helping 100 young South Africans set up 10 fish-and-chip franchises in different parts of the country. Read more >> |
 | Government, organised labour and business have signed the Framework Agreement for a Sustainable Mining Industry, which is aimed at, among other things, resolving problems in the industry. Read more >> |
 | The Ministry of Finance has warned the public against accepting any requests from fake Facebook accounts purporting to be those of Minister Pravin Gordhan. Read more >> |
 | [Paddy Hartdegen] Anyone with half a brain and no mathematical training can follow this simple reasoning: it is cheaper to do a job properly the first time without taking shortcuts than to do it badly, using inferior methods and materials in the hope that it will save money. It should be obvious to everyone that this is never the case. Sadly it isn't. Read more >> |
 | [Johan Botes] The Minister of Labour has announced an increase in the minimum remuneration payable to employees engaged in either the taxi or the hospitality sectors. The salary increase is effective from 1 July 2013, and follows hot on the heels of the increase in the general Earnings Threshold communicated by the minister recently. Read more >> |
 | PRETORIA: The Road Traffic Infringement Agency (RTIA) has said that media reports that do not fully capture the processes proposed to address and enhance efficiencies in the Administrative Adjudication of Road Traffic Offences (AARTO) Act are baseless. Read more >> |
 | PRETORIA: International Relations and Cooperation Deputy Minister Marius Fransman is to travel to Geneva, Switzerland to attend the 2013 Substantive Session of the Economic and Social Council (ECOSOC) session. Read more >> |
 | PRETORIA: Correctional Services Minister Sibusiso Ndebele says the roll-out of electronic monitoring will address overcrowding in correctional centres and contribute to a safer South Africa. Read more >> |
 | PRETORIA: Government has encouraged South Africans to observe what has become known as Mandela Month by giving at least 67 minutes of their time on 18 July 2013, to create a better tomorrow for all. Read more >> |
More Government news
 | [Brian Berkman] Freshly back from cruising Scandinavia and St Petersburg with Royal Caribbean, I am already planning my next cruise. Once the cruise bug bites, land-based travel seems less appealing even when there is the prospect of staying at so many superb hotels. Read more >> |
 | Tsogo Sun will, from this year, join Amorim as sponsor of the wine industry competition for Cap Classique wines, the Cap Classique Challenge, which will now be known as the Amorim Tsogo Sun Cap Classique Challenge. Read more >> |
 | [Henrie Geyser: motoring editor] Way back in 1994 Toyota became the first vehicle manufacturer to introduce a "Light Sports Utility Vehicle" to the world in the shape of its RAV4 (Recreational Active Vehicle with four-wheel Drive) and since then several others have joined the party, with each trying to outdo the rest - and now Volvo has taken it even further by crossing a station-wagon and hatchback with an SUV and dubbing it the V40 Cross Country. Read more >> |
 | Online travel agency Travelstart recently carried out its Inflight Sex Survey on 7,600 South African travellers. The results reveal that more South Africans are cottoning on to the idea of the Mile High Club. Read more >> |
 | [Daniel Dercksen] Capetonians are in for two same-sex marriages taking place on stage this month, with Boy Meets Boy, which is now on at the Artscape Arena, and The Rocky Horror Show, which previews on 10 July at the Fugard Theatre. Read more >> |
 | Canadian punk rock band Billy Talent are returning to South Africa for a two-date tour in August. The quartet will kick off their tour with a date in Cape Town on 23 August at the City Hall Auditorium, before heading up to Pretoria for a Post aKOPPPIlyptic Punk Picnic at the Botanical Gardens on 24 August, 2013. Read more >> |
 | [Daniel Dercksen] Fun, fun, fun! And then some more is what Despicable Me 2 offers with passion and absolute pleasure. There's a Minion and Gru in all of us and with its superb sequel, Illumination Entertainment CEO Chris Meledandri and his acclaimed filmmaking team have created an ultimate comedy adventure. Read more >> |
 | [Daniel Dercksen] Nothing is more terrifying than when the dark side of human nature reveals its monstrous face as in the enthralling Killer Joe, which questions whether every life has a price. That is the question facing a small-time drug peddler (Emile Hirsch: Into the Wild, Milk, Taking Woodstock). Read more >> |
 Snapplify signs Purely Local magazine - more info Adcheck adds Mix Telematics to its growing client base - more info SIMONSAYS communications signs JUST WALK BIONICS - more info A Flow-ering of flame-grilled goodness - more info AfricaCom 2013 teams up with Networx PR - more info SimonSays Communications signs Just Walk Bionics - more info Jose Cuervo moves to Edward Snell & Co. - more info
New editor and business development manager at Transform SA - more info SKNP appoints a new managerial team - more info GMSA appoints new product communications officer - more info Patricia Hidalgo joins Turner International - more info
 | Pocketmedia Solutions are looking for a new dynamic, internal
mid - senior designer to start immediately. To deliver strong visual design and work hands on with our capable team. Read more >> |
We are looking for an energetic, driven digital marketing coordinator with a passion for digital developments, digital campaigns and social networking. Read more >>Two digital sales positions available in the mobile and application (app) space. One entry level position and one mid level position are available to two dynamic candidates. Read more >>An exciting opportunity to sell space in B2B publications to the mining and construction sectors that circulate not only in South Africa but in other countries on the continent. Read more >>A leading national events and brand activations company seeks a finance manager to support, facilitate and maintain the inner workings of this fast-paced and exciting company. Read more >>Kreatif is looking for a part-time/freelance Joomla/WordPress developer. Read more >>Point Blank is seeking a regional manager for the Kwazulu-Natal region. This leadership and management role requires an astute individual whom is opportunity driven. Activations, project management and events. Read more >>Oxford University Press seeks a talented digital project manager for this contract post, based in Cape Town within its creative services department. Applications close 5 July. Read more >>Experienced corporate journalist required to produce winning press releases and editorial support for marketing materials to promote ThoroughTec, global leaders in training simulation technology for the mining and military industries. Read more >>Dynamic, established digital agency with impressive client roster is looking for a junior Web developer to setup, maintain and develop WordPress sites and HTML emails. Read more >>Gullan&Gullan, a leading digital, social media and PR agency, is looking for talented, proven telesales business generator who has a successful track record in the business-to-business environment. Read more >>A market leader in design and point of purchase is looking to recruit an account executive to liase with client and brands and facilitate sales. Read more >>Wines of South Africa, based in Stellenbosch, is looking to appoint a new CEO. Read more >>Three years' sales experience in advertising, media, publishing and five years' management experience. Sales statistics and figures. Monitor region's expense budgets. Implement strategies for sales managers' targets. Read more >>Growing agency with established clients in Parkhurst needs a senior interactive designer to lead its digital team. Strong design skills and back-end knowledge essential. Read more >>Business development executive required to unearth sales for global leaders in mining equipment training simulators within Africa. Read more >>Leading agency EXP is looking for an experienced and energetic account manager to work on a sports sponsorship portfolio focused on rugby, cycling and golf. Read more >>
Audrey Hepburn "Nothing is impossible, the word itself says 'I'm possible'! (via Good Reads)"
Mahatma Gandhi "Live as if you were to die tomorrow. Learn as if you were to live forever. (via Good Reads)"
Aristotle "For what is the best choice, for each individual is the highest it is possible for him to achieve. (via QuotationsBook)"
Ralph Waldo Emerson "Adopt the pace of nature: her secret is patience. (via Brainy Quote)"
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93 pages