When a brand goes around the bend... ... and not in a nice way... Ask just about any consumer what they hate most about TV, radio, newspapers, magazines and the chances are that adverts will be right up there, and when it comes to TV advertising, a little (as in the case of lingerie) is not generally seen as a plus when it comes to frequency of flighting material. So having just seen a particular brand go round the bend, so to speak, because his sister became irritated with seeing the same ad time and again, Chris Moerdyk asks: When do ads start irritating?Starting up a small business is fraught with risk and worries, but perhaps there's hope on the horizon, as Anelde Greeff leads you to your small business' new best friend - content marketing. In any race there are winners and losers, and Shauneen Procter takes you on the great brand race and gives her opinion on who she reckons the winners are, and the losers - see if you agree with her. He lost his cellphone, but gained some experience... Philani Mdingi paid a visit to Cape Town and discovered that not only was his cellphone skilfully purloined (as was his brother's), but it led him to think about the significance of mobile strategies. So at least something positive came out of his visit to the Mother City - other than perhaps a keen desire to have a quiet, up-close and very personal chat to the new owner of his cellphone. Rod Baker: Content DirectorPS Take a look at the latest Ornico ad showcase. Responses to this column welcomed in our ed's column archive. Send all your South African marketing and media news to marketingnews@bizcommunity.com, exclusive contributor pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com; also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Don't forget to follow @Bizcommunity on Twitter and join us on Facebook!Top stories
 [Issued by Bizcommunity] Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience! Read more >> visit press office >>
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 [Issued by Micro Strategy] Wisdom Professional is an extensive market intelligence network, collecting information from social and other big data networks to offer businesses a competitive advantage. Read more >>
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 [Marcus Stephens] Publishers face the challenges of becoming a true partner with their key clients; learning to segment and package audiences for marketers; and quantifying the impact their offerings have on advertisers' brands. Read more >>
[Issued by Achievement Awards Group] It's said that the true value of an idea lies in what you do with it. Ask Achievement Awards Group - South Africa's leading human performance improvement company - what they're doing idea-wise, and the answer is simple: Plenty! Read more >> visit press office >>
 [Issued by Living Your Brand] With the working year now in full swing, the time for marking important events on your calendar is here. With all dates finalised, The IMC Conference returns again to its birthplace of Cape Town, hosting its 6th Integrated Marketing Communication Conference on 3 and 4 June 2013. Read more >> visit press office >>
 [Chris Moerdyk] Brand loyalty is often inherited - handed down from father to son and mother to daughter, but... Here's a case of a daughter who for decades has been loyal to Harpic - something she learnt from her mother who, like all mothers, liked to have a sparkling clean lavatory pan with no germs within 100km. Read more >>
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[Issued by Limelightsa] Limelightsa was tasked with producing Colgate Palmolive's three-day East-West Africa Regional Distributors 2013 Conference in Sandton. By building on an internally driven strategic and creative concept, Limelightsa was able to deliver a five-star event by partnering with in-field experts. Read more >> visit press office >>
 [Issued by Volcano] In what's become tradition over the last few years, Johannesburg's Volcano Group once again showed love for their clients this Valentine's Day with a short film shot and produced by the agency team. Read more >> visit press office >>
 [Shauneen Procter] The national zeitgeist continues to take shape around issues of politics and economics, and the impact of major shifts in these areas radiates across all parts of South African society. Within this context, winning brands (personal and organisational) are gaining traction thanks to their ability to maintain open and honest conversations with stakeholders. Read more >>
 [Carla Enslin] The definitive definition of branding is changing around the world, and South Africa is feeling the effects of this transformation. In this article, I want to elaborate on the various ways in which brand building is shifting organisational functioning in the country. Read more >>
[Issued by ADreach] Members of The Soweto Canoe And Recreation Club (SCARC) were instantly inspired by the remarkable achievement of Sbonelo Zondi. The 24-year-old development paddler sprung a surprise on the opening day of the Dusi Canoe Marathon, beating pre-race favourite Andy Birkett to win the first stage in a new record time. Read more >> visit press office >>
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[Issued by Blue Apple] Calling all grammer police. Its annual Report time. And mistakes creep in. However, when chosing youre design studio you need to make sure they know there 'loose' from there 'lose' (and their loos) so you can keep you're cool. Read more >> visit press office >>
 [Issued by The SpaceStation] Leading digital media sales company The SpaceStation has announced that Gustav Goosen will officially be taking the lead as the company's new CEO. Read more >> visit press office >>
 [Issued by Digital Media and Marketing Association] The Digital Media and Marketing Association (DMMA), a non-profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced its new portfolio heads which would make up this year's Steering Committee. Read more >> visit press office >>
[Issued by The SpaceStation] A recent survey, conducted by The SpaceStation on behalf of News24 Travel and GoTravel24 found that an astounding 93% of travellers surveyed use the Internet to source their travel information. Read more >> visit press office >>
 [Issued by Lighthouse Digital] Lighthouse Digital's latest exciting accolade is the acquisition of automotive giant, Kia Motors South Africa. Kia is constantly reinventing and adapting itself to meet the demands of consumers. Expanding their reach to consumers who access their product online is of key importance, and the reason for their partnership with Lighthouse Digital. Read more >> visit press office >>
[Issued by Boston College] In line with its principle to always offer course material that is relevant to the workplace and current trends, Boston City Campus & Business College has introduced two brand new courses, namely the Microsoft Certified Solutions Associate and Microsoft Certified Solutions Expert: Private Cloud. Read more >> visit press office >>
[Issued by Damelin] The prestigious Gold Award for 2012 was presented to Damelin Boksburg as the top Higher Education institution in the Ekurhuleni region for the third time. This accolade marks the second award in under a month for the brand. Read more >> visit press office >>
 [Issued by Boston College] Do you have football fever or cricket mania? Perhaps you should consider studying sport administration through Boston City Campus & Business College and making a career out of your passion for sport. Read more >> visit press office >>
 [Issued by MANGO-OMC] Content 2013 has confirmed content strategist and creator extraordinaire, Relly Annett-Baker, as the final speaker in their impressive line-up. From Brighton in the UK, Relly will bring with her her vast content experience, knowledge and skill base and will talk about 'Mystery houses and cliff-top spires: content strategy as keystone'. Read more >>
 [Issued by Triple M Entertainment] The most influential names in the music industry have signed up to impart and share their knowledge and expertise at this year's Music Exchange Conference, set to take place from 21-22 March, with an additional day confirmed for 23 March for workshops. Read more >>
 Google will offer a free full-day training seminar to highlight the use of online marketing tools for digital agencies on 7 March 2013 at Montecasino in Fourways, Johannesburg. This first Google Engage Academy seminar is open to all members of Google Engage for Agencies. Read more >>
[Issued by Clover] The third annual kykNET Fiëstas, popularly referred to as the Oscars of Afrikaans theatre, will, for the first time ever, take place at the iconic South African State Theatre in Pretoria on Thursday, 21 March. Read more >> visit press office >>
 [Issued by ECHO Events and Conferences] Sarah is the new girl on the ECHO team, fresh from a degree in PR and an internship at Media24. She will be responsible for working with the team on events, conferences and brand activations from their volume of event briefs, and ensuring that their social media platforms are current and working across multiple areas of the company. Read more >> visit press office >>
 Parliament's portfolio committee on communications should host a debate on transformation and ownership in the media industry, The New Age (TNA) CEO Nazeem Howa said in an editorial yesterday. Read more >>
[Issued by Wits University] The seventh annual Taco Kuiper Award, which celebrates outstanding examples of investigative journalism published or broadcast by South African media, is open for entries. Read more >> visit press office >>
 [Issued by Stimulii] "We are absolutely devastated at the tragic loss of Reeva Steenkamp, our friend and beloved member of the Tropika Island of Treasure 5 family. Reeva was a wonderful human being and an extremely talented and intelligent woman. Her kind and loving spirit was evident to all who knew her and her zest for life will be truly missed. Read more >> visit press office >>
[Issued by MDDA] On the 13th of February, South Africa joined the world in celebrating radio broadcast, to improve international cooperation among radio broadcasters and encourage decision-makers to create and provide access to information through radio, including community radios. Read more >> visit press office >>
 [Issued by The SpaceStation] Advertisers now have access to over three million Western Cape and Gauteng train commuters through banner advertising on mobile phones with GoMetro and The SpaceStation. Read more >> visit press office >>
 [Issued by AfriGIS] AfriGIS, a leading geographical information and communications solutions provider has integrated some of its most popular services to provide a powerful routing and scheduling toolset. Read more >> visit press office >>
[Chris Moerdyk] In the cutthroat world of newspaper and magazine publishing, it has been fairly predictable that pretty much all the competitors of The New Age have been vociferous about parastatals and other advertiser supporting the paper when it doesn't have Audit Bureau of Circulations (ABC) certification. Read more >>
 Times Media has announced that Stephen Haw has been appointed editor of The Times, with effect from 1 May. Haw is currently the editor of the Sunday Times Express edition. Read more >>
 [Peter Mann] The flood of comments on Twitter and other social media platforms around Oscar Pistorius highlight the extreme dangers of unmediated social media. Read more >>
 [Issued by MyBroadband] In January 2013, MyBroadband attracted close to 1.4 million readers, dominating the South African IT website space. Read more >> visit press office >>
 [Issued by Africa Media Online] There are certain images that the publishing markets rate higher than others. And some that sell over and over again. Africa Media Online's picture library focuses on images taken by Africans in Africa and they have created a gallery of our best sellers in 2012. Read more >> visit press office >>
 [Issued by Guerrilla IMC] Niche out-of-home media owner Guerrilla IMC helped launch the first Tuks Tuks on the streets of Cape Town in November 2012 with a unique concept of branding and product sales undertaken for Nestle's King Cone brand. Read more >> visit press office >>
 [Issued by Provantage] Following on from the extremely successful implementation of airport.tv, leading out of home agency Provantage announces the launch of Transit Television. Read more >> visit press office >>
 [Issued by Tractor Outdoor] Tractor Outdoor recently launched its Beach Media division by running a nationwide coastal campaign for McDonalds over the summer period with more than 600 umbrellas scattered across beaches in coastal cities and tourist destinations across South Africa. Read more >> visit press office >>
 [Issued by ADreach] Members of The Soweto Canoe And Recreation Club (SCARC) will showcase their love of canoeing on Valentines Day. In Pietermaritzburg they will kickstart a challenge that started all the way from humble beginnings in Soweto. Read more >> visit press office >>
 [Issued by Graffiti] Vehicle branding and transit media specialist Graffiti recently helped get the Orange African Cup of Nations (AFCON) ready for kick-off with the branding of eighteen 42-seater tournament busses. Read more >> visit press office >>
[Issued by Colourtone Aries] To not only survive, but also make the future safe is absolutely critical as the printing and packaging industry moves into an increasingly digital age, says Colourtone Aries. Read more >> visit press office >>
 [Issued by Riverstone Films] Riverstone Films' director, Joni Botha, recently completed production of an epic corporate commercial for Ukrainian vodka brand Mernaya. The 90" nation-building film was specially commissioned to coincide with Ukraine's October 2012 parliamentary elections. Read more >> visit press office >>
 [Issued by Automated Publishing Services] At the stop of WoodWing´s Next Wave Tour in Johannesburg on 21 February speakers from well-known publishers, WoodWing´s integration partner Automated Publishing Services, Adobe and WoodWing will share their experience and provide latest news and in-depth information about modern multi-channel publishing and digital asset management. Read more >>
[Issued by OFM Radio] Central South Africa is abuzz with exciting news that OFM will give away a sound of your summer experience in Las Vegas in partnership with Emerald Resort and Casino worth R120 000. Read more >> visit press office >>
 [Issued by The Media Connection] The Media Connection, one of South Africa's leading community radio advertising specialists, chats to North West fm's new programme manager, Mathapelo Monaisa, to see what she has up her sleeve for North West fm this year. Read more >> visit press office >>
 [Issued by Ipsos] According to the latest poll by opinion and market research company, Ipsos, just over half of adult South Africans (52%) indicated that, in their view, the national government was performing "well". Read more >> visit press office >>
 [Issued by Interact RDT] There's no denying that the internet offers the research industry an incredible opportunity to reach consumers in their comfort zone. Especially with the growing African mobile market, now more than ever, it's easier to reach a wider range of respondents online. Read more >> visit press office >>
[Issued by Matrix] Due to the fact that Matrix's customers are vehicle owners and are potentially affected by dangerous situations on the roads, a road safety initiative termed 'The Matrix Road Safety Association' was established in April 2012. Read more >> visit press office >>
 [Issued by Tungsten] Sports giant Nike recently launched the long awaited Mercurial Vapor IX FG football cleat. Tungsten was commissioned to help unveil this famed boot in NOS Sandton and NOS stores nationwide. Read more >> visit press office >>
[Issued by ClickMaven] Roses are red, Violets are blue; we love sales and have a solution for you! Read more >> visit press office >>
 [Issued by ClickMaven] If you've ever wondered whether AdWords experiments could help you to further improve your online sales, here's some information that could push you in the right direction. Read more >> visit press office >>
[Issued by Clover] Leading dairy products and beverage group, Clover, has entered into an agreement which sees it becoming the title sponsor of the SA Cycling Road Championships 2013 taking place in Mpumalanga from February 28 to March 3. Read more >> visit press office >>
 [Issued by Stimulii] Tropika Island of Treasure is back! So clear your Saturday night schedule from 16 February at 6:30pm and stay glued to SABC 1 for 10 episodes of sizzling entertainment you don't want to miss! Read more >> visit press office >>
 [Veli Dlamini] This article is an extension of my previous article titled "Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that social media marketing is a means to an end; it's not the end itself. Read more >>
 CANNES, FRANCE: The Cannes Lions CMO Accelerator Programme with Jim Stengel, sponsored by the Mobile Marketing Association, is an exclusive opportunity for a select group of chief marketing officers and senior marketing directors to focus on the key issues they and their brands face in an ever-changing communication landscape. Read more >>
 MEXICO CITY, MEXICO: Mexican government measures to ensure greater safety of journalists, along with strategies adopted by media and journalists to continue reporting from highly dangerous parts of the country were examined last week by a delegation from the International Press Institute (IPI) and the World Association of Newspapers and News Publishers (WAN-IFRA). Read more >>
 WASHINGTON, USA: Android-powered smartphones and Apple's rival iPhone have extended their near duopoly to a whopping 91% of the global market according to the results of a survey released on Thursday (14 February). Read more >>
 CANNES, FRANCE: Marking 60 years of creativity this June, the Cannes Lions International Festival of Creativity has announced the outstanding 16 Jury Presidents who will chair the 2013 juries. Read more >>
More International...
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Chappies Did You Know Edible Street Art Campaign
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Finance Ministers and central bankers of the Group of 20 (G20) on Saturday pledged not to target exchange rates or devalue currencies for the purpose of making them more competitive. Read more >>
 Drugs worth a street value of R280,000 and over R200,000 in cash were seized following a raid of a Shallcross house in KwaZulu-Natal, said Police. Read more >>
 [Natasha Marrian] President Jacob Zuma's state of the nation address was thin on detail about how SA would tackle youth unemployment . Zuma said there "is an agreement on key principles for youth employment incentives" that were agreed at the National Economic Development and Labour Council (Nedlac). Read more >>
 [Linda Ensor] Finance Minister Pravin Gordhan will, later this year, commission a study into the appropriateness of current tax policies‚ including the mining royalties regime ‚ President Jacob Zuma announced on Thursday (14 February) in his state of the nation address. Read more >>
More Government news...
 [Henrie Geyser: motoring editor] The Ford Focus ST might not have the charm and iconic hot hatch status of the VW Golf GTI but it comes wrapped in a price and performance package that poses quite a threat to the champion. Read more >>
 [Henrie Geyser: motoring editor] A good few years ago Chinese carmaker Geely rattled the entry-level car market in this country by offering an entry level city car for only R9,999. Now they have done it again by adding a zero to that figure and by putting its small, rather well-specced sedan on dealer floors for just R99,990. Read more >>
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 [John Cooper] For many of who live ordinary Western lives, viewing dead human bodies is a rare occurrence. Now in my seventh decade I can remember fewer than five close up, mostly the results of road accidents. And certainly I have never viewed them on display to the paying public. Read more >>
 [Nina Timm] The older I get the more I think that this Valentine's Day thing is just a commercial trick to get us all to spend money on things we would normally just walk past. Yet, on the other hand, I remember Valentine's Day at varsity and the whole of Stellenbosch just being one big mass of flowers and giggling students. So call me a sucker for love, but maybe forcing us all to be a little mushy one day of the year is not too bad, is it? Read more >>
More BizLounge news...
- Paddington Station PR appointed by Glenrothes Vintage Single Malts - more info
- Just Design secures two top fmcg accounts - more info
- New Technical Director for Gullan&Gullan - more info
- Suhana Gordhan joins the ranks at NATIVE - more info
- Stephen Haw to edit The Times from 1 May - more info
- New head of content production at NATIVE - more info
- Ryan McManus brings new creativity to NATIVE team - more info
 Marketing manager Midrand. R620 000 ctc. Full brand, marketing, events, advertising, sponsorship, promotions and PR function to run and manage six people Read more >>
 Talented professional BTL art director - graphic designer for creative consultancy. Established company with a strong history of winning awards. International C.D. work with fantastic team Read more >>
 NXT\ Digital Innovation is looking for senior business analysts to join our multi-award winning full service digital agency situated in Sandton, Johannesburg. Read more >>
Are you a marketing/advertising heavy hitter that can take our direct marketing company to the next level? Experience as a director is vital and equity is possible. Read more >>A position exists for a PR candidate who has at least one year PR agency experience and has assisted on a tech client. Read more >>Promise is seeking a highly competent and organised account manager to run the day to day through-the-line requirements of an important new client. Read more >>We're searching for vibrant, creative souls who strive to make kicking ass a policy. Read more >>The senior developer is required to do back-end (and if need be front-end) coding from start to finish Read more >>A leading and successful corporate company, is looking for a creative graphic designer to join their dynamic team. Read more >>Senior PR - Johannesburg NorthA PR agency based in CT is looking for a senior PR professional who has at least eight years experience to handle all JHB clients. Read more >>Our sports team has an account manager vacancy. If you are young, with two - three years experience activating in sports sponsorship, and willing to travel, we want to meet you! Read more >>If you are junior to mid-level account manager with minimum two - three years event management experience and great credentials you could be the person we are looking for! Read more >>Are you a creative, enthusiastic and passionate sales person? Are you looking to sell some of the most unique and revolutionary products on the market? Read more >>Promise is seeking a medium-weight designer with beautiful craft and design skills. An understanding of how design solves business challenges gets you to the front of the queue. Read more >>Fleet Street Publications, is looking for an experienced direct online marketing manager. Read more >>Vital Health Foods in Kuilsriver is looking for a brand manager. In order to qualify, you need a degree in marketing with three years' brand management experience. Read more >>Responsible for the internal management of ad hoc research projects including all inputs, outputs and data quality. Marketing research experience and degree essential. Read more >>Responsible for design, execution and delivery of quantitative research projects from taking a brief to presenting results. Highly numerate and analytical with deadline-driven and good communication team management skills. Read more >>Responsible for managing the scripting and processing of all our PAPI, CATI, CAPI and CAWI projects. Proven management in analytical data-processing environment and strong technical, programming and analytical background. Read more >>Data Processing Programmer Excel (VBA), Access, SQL, Visual Basic, C++, C#, etc. Experience in the market research industry and data management, data analysis, data processing, databases, etc. Dimensions experience advantageous Read more >>Offlimit Communications' winning formula is to strive on creating and recruiting the best possible team by bringing real talent within our organisation. Read more >>Join an international marketing team to develop graphic art which promotes world leading training equipment simulators for the global mining and military industries. Read more >>A strong PR account manager is needed to manage a hard tech account in a fast paced PR agency. Read more >>Fast-expanding experiential agency Ambrosia is looking for a rockstar project + production manager for experiential events Read more >>The Firewater Group, based in Sandton, is looking for a new front desk face/vampire slayer to fit in with our dynamic and crazy office culture. Read more >>A PR account director who has the ability to take responsibility for a team to work on a variety of exciting tech/corporate and consumer brands. Read more >>This exciting position requires you to lead, develop, implement all aspects of our internal communication tool. Work as part of our communications team with various owners within our client organisation. Read more >>Exp is looking for a business director PR to grow the business, manage the team and ensure high standards of output by the department. Challenging, stressful, dynamic, exciting environment! Read more >>Mark 1 represents a number of world class websites and mobi-sites and requires an innovative, ambitious ad trafficker to join this dynamic team. Read more >>Great business opportunity to meet high-profile participants! Assistant required for business matchmaking company in Lanseria - 10 minutes from Fourways. Own car essential Read more >>We are looking for an Angolan national with excellent communication and presenting skills - to present for us a series of training and induction videos in Portuguese. Read more >>As Paarl Media Group's business development manager, you will develop, manage and foster strong external relationships at a senior decision making level. Read more >>Take responsibility for the design, execution and delivery of quantitative and qualitative research projects from taking a brief to presenting results. Read more >>Take responsibility for clients and play a key role in delivering value added insights via research projects. Highly numerate and analytical with deadline-driven and good communication team management skills. Read more >>Responsible for design, execution and delivery of quantitative research projects from taking a brief to presenting results. Highly numerate and analytical with deadline-driven and good communication team management skills. Read more >>
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- Sales success - sales seminar Makes You Think - Johannesburg, 20 February
- Next Wave Tour - Digital Publishing APS - Johannesburg, 21 February
- IMM 4th Friday Session IMM - Johannesburg, 22 February
- The Open Window Photography Open Day The Open Window School of Visual Communications - Centurion, 23 February
- Full-moon picnic at the Taalmonument Die Afrikaanse Taalmuseum en-monument - Paarl, 23 February
- blubird Wholefood Market Wholefood Market - Johannesburg, 24 February
- How to draft a customised MOI Khula Development Corporation - Johannesburg, 25 February
- Writing for the Web Institute for the Advancement of Journalism (IAJ) - Johannesburg, 26 February
- Short course in organisational communications Quo Vadis Communications - Johannesburg, 26 February
- The Edge of Chaos Seminars Latitude Training - Cape Town, 27 February
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"A dream you dream alone is only a dream. A dream you dream together is reality. (via Brainy Quote)" - Yoko Ono "If you can`t take it, you won`t make it. (via Lucy Who)" - Alberto Bernal "To the world you may be but one, but to one you might be the world. (via Board of Wisdom)" - Unknown "Always be a first-rate version of yourself, instead of a second-rate version of somebody else. (via Board of Wisdom)" - Judy Garland "Facing it, always facing it, that's the way to get through. Face it. (via Brainy Quote)" - Joseph Conrad
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