Unique selling proposition | Bizcommunity

Unique selling proposition | Bizcommunity

News

Product launches fail when brands diagnose the wrong problem

Design & Manufacturing

Product launches fail when brands diagnose the wrong problem

3 days

Brave Group has announced four strategic leadership appointments. Left to right: Vimbainashe Macheka – head of finance, Monica Gomes – group managing director, Nkateko Khosa – business unit director, Bold, Robyn Jones – group client service director (Image supplied)

Advertising

Brave Group's strategic leadership appointments gear the group for growth

17 Mar 2026

Branding

A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship'

Timeka N. Tounsel 13 Feb 2025

How and when to conduct a thorough competitor analysis

SMEs

How and when to conduct a thorough competitor analysis

Gugu Mjadu, Issued by Business Partners Limited 17 Dec 2024

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Looking for growth in the hospitality industry?

Hospitality

Looking for growth in the hospitality industry?

Issued by Business Partners Limited 26 Sep 2024

Image supplied. OneCart.co.za's viral clip starring Rob van Vurren as an online shopping ex-Hobbit has reached nearly one million views

Marketing

OneCart.co.za's "Precious" viral clip nearly at one million views

3 Jul 2024

Marketing

Bravado transforms into a brand experience agency

Issued by Brave Group 7 Mar 2024

The future of South Africa lies in fostering youth entrepreneurship

Entrepreneurship

The future of South Africa lies in fostering youth entrepreneurship

Mikaeel Moti 23 Feb 2024

Strategies for SME success in 2024: The top 3 trends to watch

SMEs

Strategies for SME success in 2024: The top 3 trends to watch

Issued by Business Partners Limited 26 Jan 2024

#StartupMentoring: Samantha Coom's remarkable journey from corporate success to thriving entrepreneurship

SMEs

#StartupMentoring: Samantha Coom's remarkable journey from corporate success to thriving entrepreneurship

Imran Salie 24 Oct 2023

The power of pitching your business and how to get it right

Business Plans

The power of pitching your business and how to get it right

Ben Bierman, Issued by Business Partners Limited 14 Sep 2023

From OTA to ETA: A new marketing approach is needed for the hospitality industry

Hospitality

From OTA to ETA: A new marketing approach is needed for the hospitality industry

28 Apr 2023

5 new year's resolutions for South African small business owners and entrepreneurs

Community

5 new year's resolutions for South African small business owners and entrepreneurs

Issued by Business Partners Limited 10 Feb 2023

Travel and tourism are returning but it's not 'same old' anymore

Tourism

Travel and tourism are returning but it's not 'same old' anymore

Anton Gillis 16 Jan 2023

Travel industry SMEs urged to invest in understanding the post-pandemic traveller

Tourism

Travel industry SMEs urged to invest in understanding the post-pandemic traveller

4 Nov 2022

4 tips to guide you on your way to becoming a successful entrepreneur

SMEs

4 tips to guide you on your way to becoming a successful entrepreneur

Issued by Business Partners Limited 6 Oct 2022

4 mistakes every new entrepreneur should avoid

SMEs

4 mistakes every new entrepreneur should avoid

Banele Rewo 8 Feb 2022

How SMEs can drive growth in 2022

Business Plans

How SMEs can drive growth in 2022

30 Nov 2021

Marketing

How to position your brand in a noisy market

Issued by OFM Radio 10 Aug 2021

PR & Communications

Top crisis communications and brand fails of 2020

Madelain Roscher 15 Dec 2020

Photo by from .

PR & Communications

USP: What are your eight words?

Regine le Roux 23 Jul 2020

Image credit: .

Branding

Coming out of lockdown: What does your brand equity look like?

Nalene de Klerk 4 Jun 2020

#LockdownAdvice: Going on the strategic offensive

Entrepreneurship

#LockdownAdvice: Going on the strategic offensive

Allon Raiz 4 Jun 2020

#LockdownLessons: Pride Factor launches academy in lockdown

Entrepreneurship

#LockdownLessons: Pride Factor launches academy in lockdown

Evan-Lee Courie 28 Apr 2020

#StartupStory: 'Living your best life' with Pride Factor

#StartupStory

#StartupStory: 'Living your best life' with Pride Factor

Evan-Lee Courie 24 Feb 2020

How to kick-start an FMCG product in the pharmaceutical space

FMCG

How to kick-start an FMCG product in the pharmaceutical space

Eben Esterhuizen 23 May 2019

5 ways to make the small print the big idea

Advertising

5 ways to make the small print the big idea

Sheila McGillivray, Issued by One Lady & A Tribe 14 May 2019

Don't fear the revolution...embrace it!

IoT

Don't fear the revolution...embrace it!

Llewellyn le Hané 6 May 2019

The modern marketer's imperative: Adopting a growth-hacking mindset

Marketing

The modern marketer's imperative: Adopting a growth-hacking mindset

Gil Sperling 7 Feb 2018

Mzansi Magic continues to delight viewers with prime local content... making its debut as Pendoring sponsor

Pendoring

Mzansi Magic continues to delight viewers with prime local content... making its debut as Pendoring sponsor

Issued by Pendoring 28 Sep 2017

Olakira founder and former Shell SA managing director Tanya Kabalin.

Exhibitions & Events

Regional SAPICS conferences to focus on supply chain management

26 Jul 2017

Digital

Ensuring your website effectively reflects your brand

Judith Middleton, Issued by DUO Marketing + Communications 8 May 2017

Branding

Today, gatekeepers make the worst brand builders

Mike Jones 10 Apr 2017

Andriy Popov © –

Marketing

The future of advertising

Bogosi Motshegwa 11 Jan 2017

Listen to the music

Advertising

Listen to the music

Chris Brewer 8 Aug 2016

Branding

Your personal brand - Relevant or irrelevant in a digital world

Mala Suriah 14 Jun 2016

POPI Act - friend or foe?

Data & Analytics

POPI Act - friend or foe?

16 Mar 2016

Inside look at venture capital - nine facts, eleven keys and five lies

Venture Capital

Inside look at venture capital - nine facts, eleven keys and five lies

11 Feb 2016

Top copywriting rules

Advertising

Top copywriting rules

Chris Brewer 8 Feb 2016

Mobile

[BizTrends 2016] How ideas will spread in 2016

Walter Pike 1 Feb 2016