Marketing budget | Bizcommunity

Marketing budget | Bizcommunity

News

The death of the mass campaign

Marketing

The death of the mass campaign

Mosa Ntwampe, Issued by Brave Group 3 days

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

In the lead up to Cannes Lions 2026, Special Effects Media South Africa's Victoria Oyeboade says African brands need ecosystems, not just endorsements (Image supplied)

Cannes Lions

#Cannes2026 | The Lions creators reality check: Why African brands need ecosystems

Victoria Oyeboade 3 Jun 2026

Marketing

When corporate gifts become brand landfill

Bianca Capazorio 2 Jun 2026

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Marketing

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Marketing & Media

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

12 May 2026

How to build trust with your target audience

Online Media

How to build trust with your target audience

Issued by Broad Media 9 Apr 2026

How the smartest South African companies build their marketing strategy

Online Media

How the smartest South African companies build their marketing strategy

Issued by Broad Media 1 Apr 2026

Neglecting customer experience is stunting small business growth

CRM

Neglecting customer experience is stunting small business growth

Liezel Jonkheid 2 Mar 2026

Law Practice

Essential marketing tips for small law firms in 2026

Andrea Paulsen 6 Jan 2026

Clients and partners came together for the event.

Marketing

How Santam and Incubeta shattered growth targets through smart data

Karabo Ledwaba 17 Jun 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

The new digital dilemma: Proving marketing’s value in a profit-driven world

Marketing

The new digital dilemma: Proving marketing’s value in a profit-driven world

Jaco Lintvelt, Issued by Incubeta 13 Mar 2025

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Top 5 reasons brands should embrace till slip competitions with SmartSlip

Digital

Top 5 reasons brands should embrace till slip competitions with SmartSlip

Issued by Techsys Digital 7 Nov 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Marketing

How can you approach the CFO to argue for greater investment in your brand?

Mary Kyriakidi, Issued by Kantar 31 Jul 2024

Marketing

South African brands poised to lead as influencer marketing industry surges globally

10 Jul 2024

Dominate the South African tech landscape with MyBroadband

Digital

Dominate the South African tech landscape with MyBroadband

Issued by Broad Media 4 Jul 2024

Where South African companies spend their marketing budgets - 2024 Report

Marketing

Where South African companies spend their marketing budgets - 2024 Report

Issued by Broad Media 20 Jun 2024

SA's traditional trade revolution: 4 must-know strategies for success

Retail

SA's traditional trade revolution: 4 must-know strategies for success

Issued by MegaVision Media 13 Mar 2024

Image supplied. Madelene Cronje, digital campaign lead, +OneX, says machine learning is powerful, bit it is not a substitute for human insight

Digital

Unlocking ROI in digital marketing: The power of human insight and a test-and-learn culture

Madelene Cronje 5 Feb 2024

5 great pieces of advice for South African marketing professionals

Marketing

5 great pieces of advice for South African marketing professionals

Kevin Lancaster, Issued by Broad Media 9 Jan 2024

#OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope

#OrchidsandOnions

#OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope

Brendan Seery 7 Dec 2023

An open letter to Facebook from a very frustrated marketer

Social Media

An open letter to Facebook from a very frustrated marketer

Sarah Britten 6 Nov 2023

Challengers to Watch 2023: BeReal

Mobile

Challengers to Watch 2023: BeReal

Ellie Simmon, Issued by eatbigfish 28 Jun 2023

#OrchidsandOnions: Kia Tsamaya ad a perfect example of authenticity

#OrchidsandOnions

#OrchidsandOnions: Kia Tsamaya ad a perfect example of authenticity

Brendan Seery 11 Apr 2023

Rapt Creative: Building while the ship is sailing

Advertising

Rapt Creative: Building while the ship is sailing

Danette Breitenbach 3 Apr 2023

Image source: Mohd Khairil –

Employer Branding

Why you shouldn't retrench employer branding during downsizing

Celeste Sirin 2 Mar 2023

#OrchidsandOnions: DIY campaigns impress, Supa Quick campaign less so...

#OrchidsandOnions

#OrchidsandOnions: DIY campaigns impress, Supa Quick campaign less so...

Brendan Seery 27 Feb 2023

Marketing

Scopen: Digital marketing in Brazil gets the chunk of the budget

17 Feb 2023

Marketing

5 influencer marketing trends to follow in 2023

Albert Makoeng 7 Feb 2023

Marketing strategy: Why bother?

Marketing

Marketing strategy: Why bother?

Kathryn Thompson, Issued by Clockwork 6 Feb 2023

Sponsorship

South African Tourism wants to sponsor football club Tottenham Hotspur - is it a good idea?

Brendon Knott 6 Feb 2023

JG Bezuidenhout, COO, Offernet London, highlights 4 digital advertising mistakes marketers make...

Advertising

4 digital advertising mistakes to avoid

JG Bezuidenhout 18 Jan 2023

Albert Makoeng, sales director at TheSalt. Source: Supplied.

Marketing

#BizTrends2023: Add the nano-influencer to your marketing arsenal

Albert Makoeng 11 Jan 2023

Three of the biggest small business festive fails and how to avoid them

SMEs

Three of the biggest small business festive fails and how to avoid them

Issued by Business Partners Limited 9 Dec 2022

Image: Danette Breitenbach. Ogilvy South Africa wins the 2022 South Africa Effie Awards' Grand Effie

Marketing

Winning an Effie: Only when the stars align

Danette Breitenbach 28 Oct 2022

Image supplied.

Marketing

Maintaining investment in brand is key for marketers

28 Sep 2022

Hope Reef is part of a new project that pet food Sheba is embarking on, to help regrow coral reef and won many awards at the recent Cannes Lions 2022

Advertising

Is doing good really so bad?

Mike Barnwell 21 Sep 2022

Digital

Loadshedding affecting digital marketing ROI

Mark-Anthony Goncalves 20 Sep 2022

Advertising

Social media ads are about to change - how new rules on content marketing will affect what you see and share

Rafaello Rossi and Agnes Nairn 1 Sep 2022

My lessons from a hologram while wearing sky blue Crocs

Marketing

My lessons from a hologram while wearing sky blue Crocs

Mathabatha Sexwale, Issued by Brave Group 4 Aug 2022

Growth of SA's Most Valuable Brands outpaces the economy, increasing 21% in value to $34.9bn

Branding

Growth of SA's Most Valuable Brands outpaces the economy, increasing 21% in value to $34.9bn

Issued by Kantar 3 Aug 2022

Marketing

Post-pandemic global trends in client-agency partnerships

21 Jul 2022

8 key insights into marketing needs in EMEA

Research

8 key insights into marketing needs in EMEA

21 Jul 2022