Brand credibility | Bizcommunity

Brand credibility | Bizcommunity

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Advert translation requires an understanding of context, culture, tone, humour, idioms, consumer behaviour and the original campaign objective/s, says Nozibele Zondi (Image: @ Trams Tours

Advertising

South African ad translations need culture, not just language

Nozibele Zondi 3 hours

Image source: rawpixel.com from

Employer Branding

The cost of ghosting: How broken hiring processes ruin your employer brand

Celeste Sirin 19 May 2026

Workers' Day: How SMEs can retain skilled staff when corporates can pay more

SMEs

Workers' Day: How SMEs can retain skilled staff when corporates can pay more

Issued by Business Partners Limited 4 May 2026

Artificial Intelligence

Your brand is already being judged by an AI that has never read your press release

Nkateko Khosa, Issued by Brave Group 29 Apr 2026

Philip Cohen of Fofum Brands gives insight into how are doubling down on loyalty while consumers are switching more than ever. (Image: )

Marketing

Loyalty marketing is solving the wrong problem

Philip Cohen 14 Apr 2026

Jockey South Africa continues the legacy of comfort with Autumn Winter 26 Collection

Fashion & Homeware

Jockey South Africa continues the legacy of comfort with Autumn Winter 26 Collection

Issued by Jockey South Africa 1 Apr 2026

What makes the multi-function device (MFD) your business partner in the office

Services

What makes the multi-function device (MFD) your business partner in the office

Marc Pillay, Issued by JNPR 18 Mar 2026

#Orchids&Onions: When Castle Lite gets it right

#OrchidsandOnions

#Orchids&Onions: When Castle Lite gets it right

Brendan Seery 18 Mar 2026

Last call to enter WTM Africa 2026 Responsible Tourism Awards

Responsible Tourism

Last call to enter WTM Africa 2026 Responsible Tourism Awards

17 Mar 2026

CRM, CX, UX

#BizTrends2026 | Oppo's Avashnee Moodley: How belonging is rewriting brand loyalty

Avashnee Moodley 26 Feb 2026

Dori Moreno, people & growth specialist and founder of Self Journey

Trends

#BizTrends2026 | Self Journey's Dori Moreno: Three people-first shifts shaping leadership and performance in 2026

Dori Moreno 18 Feb 2026

Rooibos industry reaches new export heights but faces climate challenge in 2026

Import/Export

Rooibos industry reaches new export heights but faces climate challenge in 2026

18 Feb 2026

Anja van Beek, Talent & Culture Strategist, EQ-Driven Leadership & HR Expert, Executive Coach

Trends

#BizTrends2026 | Anja van Beek: Employees expect more from their workplaces (and leaders must rise with them)

Anja van Beek 16 Feb 2026

Musa Kalenga, group CEO of Brave Group

Trends

#BizTrends2026 | Brave Group's Musa Kalenga: Why 2026 demands a new code of leadership

Musa Kalenga 13 Feb 2026

Celeste Sirin, employer branding specialist and CEO of Employer Branding Africa

Trends

#BizTrends2026 | Employer Branding Africa's Celeste Sirin: Employer brand credibility and the human differentiator

Celeste Sirin 10 Feb 2026

New report highlights visibility gap among African SMEs

Research Reports

New report highlights visibility gap among African SMEs

9 Feb 2026

Image credit: on Pexels

Aesthetic Medicine

The hair-raising rise of “dark clinics” undermines the hair transplant market

Dr Kashmal Kalan 19 Jan 2026

Branding

How to articulate your brand purpose into a lived experience

Nadia Hearn 13 Jan 2026

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

Turning reviews into revenue with location intelligence

Digital

Turning reviews into revenue with location intelligence

Issued by Location Bank 31 Jul 2025

Donald Chauke from Demographicia asks if Nedbank’s pink tax campaign that takes on gender pricing is enough (Image credit: Nedbank)

Marketing

Nedbank’s pink tax campaign takes on gender pricing but is it enough?

15 May 2025

Jockey’s Autumn/Winter 25 collection, a masterclass in timeless comfort

Fashion & Homeware

Jockey’s Autumn/Winter 25 collection, a masterclass in timeless comfort

Issued by Jockey South Africa 14 Mar 2025

The AI revolution in search: How to stay visible in a changing digital landscape

Digital

The AI revolution in search: How to stay visible in a changing digital landscape

Issued by Dentsu 10 Mar 2025

Grant Lapping is a digital executive at Midnight. Source: Supplied.

Digital

#BizTrends2025: Grant Lapping | 3 trends dominating search: GEO, social search and voice

Grant Lapping 5 Feb 2025

Coronation CEO addresses learners and students to celebrate Youth Day

Primary & Secondary Education

Coronation CEO addresses learners and students to celebrate Youth Day

Issued by Coronation 14 Jun 2024

Unspoken downsides of content marketing: What your agency isn't telling you

Marketing

Unspoken downsides of content marketing: What your agency isn't telling you

Bernard Jansen, Issued by Firejuice 28 Sep 2023

Source © Ion Chiosea It’s important not to get distracted by platform metrics, but to rather stay focused on the post click results

Digital

Why you should focus on verified end results, not just platform metrics

Grant Lapping 3 Nov 2022

Judith Middleton, CEO of DUO

PR & Communications

PR agencies: embrace the leap into digital or risk obsolescence

Judith Middleton 28 Mar 2022

Will websites become obsolete?

Online Media

Will websites become obsolete?

1 Mar 2022

10 ways to meet 2022 digital marketing trends using your email signature

Digital

10 ways to meet 2022 digital marketing trends using your email signature

Issued by Rocketseed 10 Feb 2022

5 key considerations for B2B tech brands looking to scale PR in Africa

PR & Communications

5 key considerations for B2B tech brands looking to scale PR in Africa

Judith Middleton, Issued by DUO Marketing + Communications 14 Sep 2021

#StartupStory: Creatives Makhado is unlocking SA's creative talent

#StartupStory

#StartupStory: Creatives Makhado is unlocking SA's creative talent

Evan-Lee Courie 28 Jan 2021

#BizTrends2021: Move to minimal in 2021

Trends

#BizTrends2021: Move to minimal in 2021

Leigh Crymble 6 Jan 2021

Rebooting employer branding in response to Covid-19

Employer Branding

Rebooting employer branding in response to Covid-19

Celeste Sirin 2 Oct 2020

Employer Branding

Preserving your employer brand in uncertain times

Celeste Sirin 6 Apr 2020

Image credit: Tracy Thomas on Unsplash.

Marketing

Reject the tyranny of "or": How digital makes traditional marketing more important for big brands

JG Bezuidenhout 6 Aug 2019

Laduma Ngxokolo, Rina Chunga-Kutama and Sindiso Khumalo shine at 2019 Durban July

Fashion

Laduma Ngxokolo, Rina Chunga-Kutama and Sindiso Khumalo shine at 2019 Durban July

Meagan Duckitt 10 Jul 2019

Dove blunder highlights the need for ethical transformation

Advertising

Dove blunder highlights the need for ethical transformation

Madelain Roscher 11 Oct 2017

#InnovationMonth: Why Flume is using print to push digital

Advertising

#InnovationMonth: Why Flume is using print to push digital

Leigh Andrews 2 Sep 2016