World Cup | Bizcommunity

World Cup | Bizcommunity

News

Bafana Bafana’s Thapelo Maseko, with teammates, celebrating scoring their first goal in the Fifa World Cup 2026 match against South Korea at the Estadio Monterrey in Monterrey, Mexico. Image credit: Reuters/Eloisa Sanchez

Inclusion, Empowerment & Social Justice

Racism at the World Cup is an ugly reality. How to understand where it comes from

Christian Ungruhe 1 day

Adidas launches official Fifa World Cup 2026 Final match ball in SA

Sport

Adidas launches official Fifa World Cup 2026 Final match ball in SA

2 days

Basetsana Kumalo, Bryan Habana and more to speak at the Mancosa Jacaranda FM Business Breakfast

Radio & Audio

Basetsana Kumalo, Bryan Habana and more to speak at the Mancosa Jacaranda FM Business Breakfast

Issued by Jacaranda FM 2 days

Branding

What football taught me about purposeful procurement

Vicki Scheffel 2 days

Promotions & Activations

From traditional sponsorship visibility to an immersive experience

2 days

Castle Double Malt named title partner of Springboks-All Blacks rivalry

Sport

Castle Double Malt named title partner of Springboks-All Blacks rivalry

3 days

If your campaigns aren't performing anymore, here's why

Digital

If your campaigns aren't performing anymore, here's why

Issued by AdBot 14 Jul 2026

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Marketing

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Seseki Itsweng, Issued by Octagon 14 Jul 2026

We've been measuring football success wrong

Sport

We've been measuring football success wrong

Issued by SAB Corporate Fifa World Cup Campaign 13 Jul 2026

Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

Travel

Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

Issued by MSL Group 13 Jul 2026

IShowSpeed to lead YouTube-Fifa creator match

Streaming

IShowSpeed to lead YouTube-Fifa creator match

10 Jul 2026

France's Kylian Mbappé celebrates scoring their first goal in the round-of-16 Fifa World Cup match between Paraguay and France. Image credit: Reuters/Kyle Ross

Sports Science

How Messi, Mbappé and Haaland use their brains (as well as feet) to gain a psychological edge at the World Cup

Eric Zillmer 10 Jul 2026

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

#OrchidsandOnions

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

Brendan Seery 9 Jul 2026

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

Promotions & Activations

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

9 Jul 2026

Adidas has shifted its $512m global media agency business to the Omnicom Media Group (Image@ Think Marketing )

Marketing & Media

Adidas shifts $512m global media account to new agency

6 Jul 2026

IP Law

Intellectual property and contract law: Lessons from Fifa's clean stadium rule

Herman Blignaut 6 Jul 2026

Promotions & Activations

Lego and McDonald’s tap into collectable culture to win the 2026 Fifa World Cup

Maroefah Smith 2 Jul 2026

Africa’s football boom is creating value that local markets miss

Sport

Africa’s football boom is creating value that local markets miss

Chigozirim Bodart 2 Jul 2026

Insurance & Actuarial

The grey rhino

Tim Chadwick, Issued by Chadwicks Risk & Insurance 26 Jun 2026

The community's living room NAD malls bring the Fifa World Cup closer to home

Retailers

The community's living room NAD malls bring the Fifa World Cup closer to home

Issued by Catchwords 26 Jun 2026

Egypt's Mohamed Salah celebrates after the World Cup Group G match between New Zealand and Egypt. Image credit: Reuters/Anne-Marie Sorvin

Inclusion, Empowerment & Social Justice

Love wins at the World Cup “Pride Match” between Egypt and Iran

26 Jun 2026

Stop chasing the moment. You were never the centre of it

Advertising

Stop chasing the moment. You were never the centre of it

Ingrid von Stein, Issued by Dentsu 25 Jun 2026

Game on. School holiday fun kicks off at Mall of Africa

Retailers

Game on. School holiday fun kicks off at Mall of Africa

Issued by Mall of Africa 19 Jun 2026

Source: Pexels.

Economy

Why Gauteng’s slowdown exposes South Africa’s one-engine growth risk

John Loos 15 Jun 2026

Cheslin Kolbe named Nissan Africa ambassador in Navara Pro-4X deal

Dealers

Cheslin Kolbe named Nissan Africa ambassador in Navara Pro-4X deal

12 Jun 2026

Darren Olivier, Danielle van Deventer and Mandla Ngidi, Adams and Adams, law experts, provide a practical legal guide for Fifa World Cup marketing (Image @ Indian Express

Marketing

World Cup marketing: Finding the balance between cultural moments and legal boundaries

Darren Olivier, Danielle van Deventer and Mandla Ngidi 12 Jun 2026

Bafana Bafana take on Mexico tonight, Thursday, 11 June. Picture: The 2026 Fifa World Cup Bafana Bafana squad (Image @ Kaya 959

Digital

Fifa World Cup sees surge in search for Bafana Bafana

11 Jun 2026

Sport

Let’s Go Bafana Bafana!

Sandile Nene 11 Jun 2026

South Africans who gamble on sport are more comfortable with risk than the general population (Source: @ Tech Financials

Marketing & Media

Sports engagement rises as sports betting grows

11 Jun 2026

MTN customers get 1GB of free DStv Stream data to watch the Fifa World Cup 2026 when they top up

Streaming

MTN customers get 1GB of free DStv Stream data to watch the Fifa World Cup 2026 when they top up

Issued by DStv 15 Jun 2026

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

#OrchidsandOnions

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

Brendan Seery 11 Jun 2026

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

FMCG

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

Issued by McDonald's South Africa 10 Jun 2026

Media

Which SA brand or agency will win the Caxton Cup?

Issued by Caxton Media 10 Jun 2026

KFC brings chickens to the field. Source: YouTube.

Advertising

Fifa World Cup 2026 | Go sports, go culture, go brands!

Karabo Ledwaba 10 Jun 2026

McDonald's launches Sing Loud Sing Proud to help South Africans learn their national anthem

FMCG

McDonald's launches Sing Loud Sing Proud to help South Africans learn their national anthem

Issued by McDonald’s South Africa 9 Jun 2026

Checkers goes to Mexico. Source: Supplied.

Advertising

WATCH | Checkers Sixty60 honours Tshabalala moment with World Cup-themed campaign

9 Jun 2026

Supplied image: Talifhani Khubana (CFO, Protec), Munei Tshiovhe (GM Business Development, Protec) and Daniel Phukubje (Protec) with students at the official opening of the Science Resource Centre.

Primary & Secondary Education

New Science Resource Centre opens at Masiqhakaze Secondary School

8 Jun 2026

Powerade unveils 'Power your Fate' campaign for Fifa World Cup 26

Marketing

Powerade unveils 'Power your Fate' campaign for Fifa World Cup 26

Issued by Octagon 8 Jun 2026

Fashion & Homeware

Levi’s launches Fifa World Cup 2026 Country Ringer Tees

5 Jun 2026

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

TV

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

Issued by MultiChoice 4 Jun 2026

Vuvuzelas, vapes and other items not allowed into 2026 Fifa World stadiums

Sport

Vuvuzelas, vapes and other items not allowed into 2026 Fifa World stadiums

3 Jun 2026

Jumbo Mall: A community focal point reshaping everyday retail in eMalahleni

Retailers

Jumbo Mall: A community focal point reshaping everyday retail in eMalahleni

Issued by Catchwords 29 May 2026

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

Research

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

Issued by BrandMapp 26 May 2026

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

Marketing

MMA Smarties South Africa 2026 winners announced

22 May 2026

Dove and Fifa are teaming up to champion the next generation of female sports commentators through the Girl Talk movement (Image generated by AI)

Promotions & Activations

Girl Talk: Finding the next female voice in sports

19 May 2026

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Advertising

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

18 May 2026

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

#OrchidsandOnions

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

Brendan Seery 14 May 2026

Retail

Siya Kolisi named brand partner of Amazon South Africa

13 May 2026

Africa’s Travel Indaba opens with tourism growth in focus

Tourism

Africa’s Travel Indaba opens with tourism growth in focus

12 May 2026

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Advertising

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026