Results for Leigh Andrews

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A screen grab from VML's rebranding work for Edgars with Sho Madjozi, to better reflect the client and consumers.
#DigitalAgencyShowcase: Better reflecting the true SA client and consumer with VMLArticle

In what's become known as the most diverse and inclusive session of the Red & Yellow School's #digitalagencyshowcase, VML South Africa's marketing director Loki Magerman was joined by Tumelo Popela, Jason Kubheka and Louise Steenpoorte in showcasing how their work gets to the true heart of the SA consumer...

Leigh Andrews 3 days ago

Schwella says doing truly dirputive work boils down to doing the brave thing.
#DigitalAgencyShowcase: Playing in culture with TBWA\Hunt\LascarisArticle

In the third session of the second digital agency showcase, held at Red & Yellow School on 16 May 2019, alumnus Johann Schwella, now digital creative director at TBWA\Hunt\Lascaris, said the drive is no longer just to be best in class but only in class. Agencies today are not competing with other agencies but with culture, making it harder than ever to stand out. Here's how to do so...

Leigh Andrews 3 days ago

Robyn Campbell and Mark Tomlinson of HelloFCB+.
#DigitalAgencyShowcase: Emphasis on the silent 'plus' at HelloFCB+Article

Rob Stokes, chairman of Red and Yellow School, got their second #digitalagencyshowcase underway by calling Mark Tomlinson and Robyn Campbell of HelloFCB+ to the podium, to explain the process of combining Hellocomputer and FCB Cape Town as HelloFCB+, and why the 'plus' is silent but so important...

Leigh Andrews 16 May 2019

Scenes from Mama K’s Super 4.
#AfricaMonth: Anyone from anywhere can be a superheroArticle

The likes of Black Panther have turned the concept of Wakanda from a dream to reality for superhero fans across the continent, but that's only the starting point of African creativity. Malenga Mulendema has taken this further in Mama K's Team 4, Netflix' first original African animated series...

Leigh Andrews 15 May 2019

Tara McKenty - creative director for Google APAC and Google digital communication jury president for Loeries 2019.
#Loeries2019: "The responsibility to use creativity and craft for social good" - Tara McKentyArticle

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Google digital communication jury president Tara McKenty, creative director for Google APAC...

Leigh Andrews 15 May 2019

Nieman's caption: “Am I doing this right?”
#BehindtheSelfie with... Derik NiemanArticle

This week, we go behind the selfie with Derik Nieman, director of data and analytics at performance marketing agency, Algorithm...

Leigh Andrews 14 May 2019

Image source: Gallo/Getty
How marketing with CSR at its heart can change the worldArticle

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis is a passionate believer that business can and should be a force for good in the world...

Leigh Andrews 13 May 2019

A screen grab from Nike's ad, featuring Caster Semenya.
#FairnessFirst: How Nike put purpose marketing on the podium with Caster SemenyaArticle

Nike's Dream Crazy campaign has won favour across the globe, having just scooped up top honours at the One Show Awards in New York. Caster Semenya, who features in the campaign, has also further proved her place on the winner podium...

Leigh Andrews 10 May 2019

Katja Thielen, creative director and founder of the UK’s Together Design and this year's Loeries design jury president...
#Loeries2019: "Discover how different cultures are reflected through their creativity and ideas" - Katja ThielenArticle

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Kicking off the series is this year's design jury president Katja Thielen, creative director and founder of the UK's Together Design...

Leigh Andrews 9 May 2019

Hunter captions this: “1. March, 2018.”
#BehindtheSelfie with... Mikhaila HunterArticle

This week we go behind the selfie with Mikhaila Hunter, manager: strategic relationships and marketing at Fort...

Leigh Andrews 7 May 2019

Image source: Gallo/Getty
#FairnessFirst: Tips to enhance belongingness in your workplaceArticle

There's been renewed emphasis on issues of inclusion and diversity in the corporate and advertising world lately, but that often leads to a sense of being the 'first, only or different' - at least in the early stages. That's a lonely place to be. Here's how to enhance a sense of belonging in your workplace...

Leigh Andrews 3 May 2019

Loeries CEO Andrew Human encourages everyone to tell better stories.
#AfricaMonth: Advertising's shift beyond 'selling stuff' to tell better regional storiesArticle

In our annual #AfricaMonth catch-up, Loeries CEO Andrew Human chats about what to expect from Loeries 2019, why judges are briefed to look for locally relevant experiences and communications, and the rising importance of brand humanity and problem-solving in creativity against the continued shift away from merely punting the client product or service...

Leigh Andrews 2 May 2019

Achieve an A+ luxury Franschhoek stay at Akademie Street Boutique Hotel
Achieve an A+ luxury Franschhoek stay at Akademie Street Boutique HotelArticle

Stepping out of the rain into the warm, woodsy smell, the first thing you see on arriving at the charming façade of the Akademie Street Boutique Hotel is a plethora of glowing plaques announcing their five-star status and Trip Advisor accolades...

Leigh Andrews 30 Apr 2019

David Tshabalala and Sarah Waiswa. Photo credit for Waiswa: Osborne Macharia.
#OneShow2019: David Tshabalala and Sarah Waiswa's online judging panel insightsArticle

The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. To kick off our #AfricaMonth coverage, David Tshabalala and Sarah Waiswa share their experiences as online jurors on this year's Art Director's Club (ADC)'s illustration and photography panels respectively...

Leigh Andrews 30 Apr 2019

Siwundla hates taking selfies, so took this one especially, and captions it: “The lesser spotted Inoba selfie. A rare find.” We added the burger and crown emoji.
#BehindtheSelfie with... Inoba SiwundlaArticle

This Worker's Day, we go behind the selfie with Inoba Siwundla, brand manager at Burger King South Africa...

Leigh Andrews 30 Apr 2019

Deeb in Mumbai with Kevin Swanepoel, CEO of the One Club for Creativity, during the One Club for Creativity's India Bootcamp 2018.
#OneShow2019: Jonathan Deeb's 'social influencer marketing' judging panel insightsArticle

The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. Here, SA's own Jonathan Deeb shares his experiences as an online juror on this year's One Show social influencer marketing panel...

Leigh Andrews 29 Apr 2019

Ehlers with the rest of the One Club for Creativity's ADC Awards' Interactive panel.
#OneShow2019: Jenny Ehlers' interactive and integrated judging panel insightsArticle

The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. Here, SA's own Jenny Ehlers shares her experiences as a juror on this year's Art Director's Club (ADC) interactive and integrated panels...

Leigh Andrews 29 Apr 2019

The only pic of Khoury at this year's One Show judging in the Dominican Republic, with other members of his jury.
#OneShow2019: Pete Khoury's integrated, experiential and immersive judging panel insightsArticle

The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. Here, SA's own Pete Khoury shares his experiences as a juror on this year's One Show integrated, experiential and immersive panels...

Leigh Andrews 26 Apr 2019

Lauren Beukes, pics via Creative Mornings Cape Town on .
#FairnessFirst: Lauren Beukes on enhancing your own creativity through inclusivityArticle

Award-winning, best-selling South African novelist Lauren Beukes, who also writes comics, screenplays, TV shows and started out in journalism, was speaker of the April Creative Mornings Cape Town talk at new venue, AAA School. Amongst other things, she shared five tips on the power of inclusivity in enhancing your creativity...

Leigh Andrews 26 Apr 2019

Some of team Mama Creative, from L to R: Kyle Gounden, Karla Strydom, Mishka Naidoo, Nicola Rossi, Adam Leontsinis, and Tetelo Nhlapo.
#Loeries2019: Mama Creative explains why it's on all of us to tell better storiesArticle

You've probably already noticed this year's striking Loeries campaign in your social media feeds and daily industry reads. But this year's campaign is a little different from those of previous years. Here's how Mama Creative hopes Loeries 2019 will inspire us all to tell better stories...

Leigh Andrews 25 Apr 2019

Xolisa Dyeshana, chief creative officer at Joe Public United.
How Joe Public taps into the zeitgeist of AI in advertising for AfricaArticle

Are you ready for the artificial intelligence revolution in advertising, like Ciclope Africa Festival's agency of the year Joe Public? Here, chief creative officer Xolisa Dyeshana explains the importance of showcasing real South Africans at the forefront of global playing fields, against the backdrop of their grand prix-winning Chicken Licken work, Sbu 2.0...

Leigh Andrews 24 Apr 2019

Tilly captions this: "Never finished."
#BehindtheSelfie with... Ahmed TillyArticle

This week, we go behind the selfie with Ahmed Tilly, chief creative officer (CCO) at FCB Joburg...

Leigh Andrews 23 Apr 2019

Jarred Cinman, CEO of VML South Africa.
How VML's quarterly marketing survey will get SA marketers' voices heardArticle

Last week, VML released the findings from the first of its quarterly surveys into the role of CMOs in SA. Here, Jarred Cinman, CEO of VML South Africa, explains why the scale of digital spend was one of the most surprising findings and the impact of the surveys on the marketing profession as a whole...

Leigh Andrews 17 Apr 2019

Caption: Albrecht captions this: "Low selfie-esteem? All good! Filter up..."
#BehindtheSelfie with... Renate AlbrechtArticle

This week, we go behind the selfie with Renate Albrecht, media director and mob mother at Brand Cartel...

Leigh Andrews 16 Apr 2019

Dessert! Snapped by Leigh Andrews
Autumnal Franschhoek lunching at Anthonij Rupert Wyne's Terra del CapoArticle

On a chilly autumn day this April that sang of the cold weather to come, we confirmed our appointment at the gate then drove through the country scenery of lavender and large trees, gladly accepting a complimentary flute of the pale pink bubbly L'Ormarins Brut Classique once safely out of the rain at Anthonij Rupert Wyne's Terra del Capo...

Leigh Andrews 15 Apr 2019

#FairnessFirst: Don't forget age and experience as a diversity and inclusion factor
#FairnessFirst: Don't forget age and experience as a diversity and inclusion factorArticle

The industry's lack of diversity and inclusion was made notably clear by last year's #TimesUp movement, largely focused on equality in race and gender. Now, with a rise of 'diversity and inclusion' focused roles popping in advertising, here's why it's important to focus on a range of ages and experience levels for true business transformation...

Leigh Andrews 12 Apr 2019

#StateoftheMedia: April Fool's Day and #Momochallenge hoax
#StateoftheMedia: April Fool's Day and #Momochallenge hoaxAudio

In this episode of #StateoftheMedia, Nadia Hearn of 2OceansVibe Radio chats to Leigh Andrews, Editor-in-Chief of Marketing & Media and Angie White, Head Of the Press Office Department at Bizcommunity.com about the April Fool’s Day jokes reported by the media, the #Momochallenge hoax and the IAB’s annual Bookmark Awards...

12 Apr 2019

Of this picture, Van Wyk says: "I don’t believe in heroes. I do, however, believe in exceptional people. In 2012 I met adv. Thuli Madonsela, then Public Protector, for the first time."
#Bookmarks2019: Pauli Van Wyk on why you don't just walk into a job as "investigative journalist"Article

Pauli van Wyk, the IAB SA's Bookmarks Awards 2019's inaugural Best Online Journalist Black Pixel-winner, talks us through what it takes to succeed as an investigative journalist...

Leigh Andrews 11 Apr 2019

Image of Marianne Thamm via
Marianne Thamm on the crucial role of whistleblowers and investigative journalists in defeating corruptionArticle

On Wednesday, 10 April 2019 I snatched up the rare opportunity to spend most of my lunch hour with Marianne Thamm, the incredibly smart, candid natural storyteller who has witnessed the harshest violence as an investigative journalist, as well as the hope, resilience and fortitude of South Africa. Here's what you missed...

Leigh Andrews 10 Apr 2019

Khumalo captions this: “My best of both worlds.”
#BehindtheSelfie with... Brenda KhumaloArticle

This week, we go behind the selfie with Brenda Khumalo, managing director of Collective ID...

Leigh Andrews 9 Apr 2019

Revealed: What holistic PR measurement looks like today
Revealed: What holistic PR measurement looks like todayArticle

Lauren Chavez, director at Atmosphere Communications and executive earned media director at King James Group, which came out tops at the IAB's #Bookmarks2019 for digital excellence, was the presenter of Meltwater's most recent monthly webinar, on why 'the rands no longer make sense' for PR. Here's what you missed...

Leigh Andrews 9 Apr 2019

#FairnessFirst: Beyond tokenism, how more diversity in film = more money at the box office
#FairnessFirst: Beyond tokenism, how more diversity in film = more money at the box officeArticle

With talk of 'diversity fatigue' and tokenism on the rise, it's time to take a new stand - this time for inclusivity. Those behind-the-scenes at the box office are adding their voices to the call as the likes of Black Panther and Crazy Rich Asians prove the power of being more representative on film...

Leigh Andrews 5 Apr 2019

Anthony Molyneaux, multimedia journalist for Tiso Blackstar Group.
#Bookmarks2019: Raising awareness without stepping over into sensationalismArticle

Anthony Molyneaux, multimedia journalist at Tiso Blackstar Group, was awarded Online News Video Gold at IAB SA's Bookmarks Awards 2019 for his nine-minute reconstruction video, which mapped out the final hours of murdered Stellenbosch student, Hannah Cornelius and the 11-hour rampage that left four victims in its wake. Here, he explains the success of longer-form video and strong storytelling in a snappy digital world...

Leigh Andrews 4 Apr 2019

Rasoaisi captions this as follows - an intelligent physicist with weird hair once said: “An object in motion stays in motion with the same speed and in the same direction”, and this is why I enjoy and prefer being in constant motion.
#BehindtheSelfie with... Teboho RasoaisiArticle

This week, we go behind the selfie with digital marketing specialist Teboho Rasoaisi, currently in a digital media strategist and campaign manager role at Mortimer Harvey, agency winner of the IAB SA's #Bookmarks2019 Pixel for Purpose, for the Road Accident Fund's #AlwaysRemember campaign...

Leigh Andrews 2 Apr 2019

Screen grabs from the SodaStreamMe and Pick n Pay TasteTech videos.
Sign of the future? The creativity of April Fool's Day pranking in the retail industryArticle

April Fool's Day has come and gone, but we should nurture the creativity involved in putting together some of the more elaborate ideas. Here's a round-up of some of the best retail industry April Fool's Day pranks we've seen this time around, and why we shouldn't rule out seeing similar innovation for real in the future...

Leigh Andrews 2 Apr 2019

Sensational seafood, steaks and the gift of sight at Belthazar
Sensational seafood, steaks and the gift of sight at BelthazarArticle

The Slick Restaurant Group's Belthazar is the place to come for seafood or steak washed down by wine, with a side of people-viewing...

Leigh Andrews 1 Apr 2019

Different SA time zones, because loadshedding? The best of April Fool's Day 2019
Different SA time zones, because loadshedding? The best of April Fool's Day 2019Article

It's that day of the year again where we take the news with a pinch of salt. See our favourite 'we know it's not true just because it was published today' headline below...

Leigh Andrews 1 Apr 2019

An idea of what you'll find in the #ShowUs image library.
#FairnessFirst: Stock images that finally reflect real women in AfricaArticle

Professional African women have been underrepresented on the internet until now. This international women's month, Dove, Getty Images and Girlgaze launched the project #ShowUs stock image library, aimed at shattering beauty stereotypes, while Ellipsis and Picha collaborated to create their #MelaninModern stock images of professional African women. Here's why media and advertising alike need to get in on the action...

Leigh Andrews 29 Mar 2019

Beh says, “I hate selfies, so I hope the single patch of grass in the background doesn't disappoint!"
#BehindtheSelfie with... Michelle BehArticle

This week, we go behind the selfie with Michelle Beh, MD and strategy director at the Jupiter Drawing Room, Cape Town and panel moderator at the IAB SA's most recent Insight Series event...

Leigh Andrews 26 Mar 2019

Mavumengwana will serve on the 2019 White Square branding jury.
Vumile Mavumengwana on the power of taking local work to the global stageArticle

Following on from his stint as a juror for Cannes Lions 2018, creative director and designer of VM DSGN Vumile Mavumengwana is the only SA juror selected for this year's White Square Ad Festival. Here, he explains what he's most looking forward to from the judging experience and the impact of the global creative community recognising Africa and South Africa in particular...

Leigh Andrews 26 Mar 2019

One of Ampah's slides from her Women in Tech Africa presentation.
#FairnessFirst: 12 Badass lessons on winning as the First, Only or DifferentArticle

I attended last week's #WinTechAfrica or Women in Tech Africa conference held at the Century City Convention Centre and walked away buzzing with motivation to do more and be more, especially if it means being the First, Only or Different (FOD). Here's what you missed...

Leigh Andrews 22 Mar 2019

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
#ECO19: Unpack why your brand story matters before you start telling itArticle

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

Leigh Andrews 20 Mar 2019

De Lange says, “"I'm not great at selfies but look, I have a t-shirt from Rob van Vuuren's 'What What' show."
#BehindtheSelfie with... Phil de LangeArticle

This week we go behind the selfie with Phil de Lange, comedian and radio producer at Smile 90.4FM, ahead of his one-man show, The Phil Spectrum, at the Baxter Theatre on Friday, 22 March...

Leigh Andrews 20 Mar 2019

Chantel Botha of BrandLove in action at eCommerce Africa 2019.
#ECO19: Why brands need to create emotional experiences for Generation CXArticle

The eCommerce Africa conference kicked off at CTICC on 19 March with a keynote session by Chantel Botha, founder of BrandLove, titled: 'More than a feeling, on why CX is the #1 competitive differentiator'. Here's what you missed...

Leigh Andrews 19 Mar 2019

The Crystal Serenity at Mo'orea Beach, French Polynesia.
Sampling the six-star dining aboard Crystal Serenity's Waterside restaurantArticle

On the night of 12 March 2019, we had the once-in-a-lifetime opportunity to dine aboard the Waterside restaurant while the Luxury Collection's Crystal Serenity was docked at the Cruises Terminal of the V&A Waterfront. Here's a taste of the experience...

Leigh Andrews 15 Mar 2019

As seen in the Kantar AdReaction Getting Gender Right webinar.
#FairnessFirst: Get gender right in advertising by sidestepping stereotypesArticle

The Kantar insight division's Duncan Southgate, global brand director of media and Jane Ostler, global head of media, recently presented a global webinar session in headline findings from their latest AdReaction study on the challenges of gender-progressive marketing and getting gender right in advertising. Here's what you missed...

Leigh Andrews 14 Mar 2019

Kangulu in action at the Heavy Chef event. Image via .
Business not on Instagram? Here's what you're missing...Article

What's the most popular hashtag on Instagram? If you attended the Cape Town version of Heavy Chef's Instagram for Business Masterclass with Musaba Kangulu, at Workshop 17 on Wednesday, 13 March, you'll know the likes of #Likeforlike, #metoo and #nofilter proved strong contenders, but the actual answer is #love. Here's a quick taste of further insights Kangulu shared with attendees...

Leigh Andrews 13 Mar 2019

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