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Trace Elements was founded by Tracy Purto on a solid platform of business, PR and marketing communications experience. Our formula for shaping, building, growing and entrenching brands is a combination of business science, real relationships and creative chemistry. We get it right by understanding the basic principles of business and aligning our clients' objectives with in-depth market analysis and customised strategies that generate positive reaction.

At Trace Elements, we know that bottom line growth is never the result of random planning. As a result, every press release, event, promotion, launch and networking exercise is a meticulously calculated, value added exercise, aimed at achieving specific, well-defined goals.