Africa offers enormous growth potential for e-retailers given that online shopping is in its infancy in the region. The Shop the World! report reveals that emerging markets offer the highest growth potential...
By Sumesh Rahavendra 31 Oct 2014
In expanding and marketing products and services into Africa, business owners need to keep in mind that the continent of Africa has 53 countries, hundreds of languages and various cultures, making it a complex task.
By Sumesh Rahavendra 29 Sep 2014
At no time in recent years has there been as much optimism about the various opportunities for businesses in Africa. Yet, successfully marketing a brand across such a diverse continent is no easy task...
By Sumesh Rahavendra 27 Sep 2014
