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Steve Topp
Marketting Strategies that get results require and indepth understanding of consumers and the media. Astute Media forge connections between Brands and their audience.
Steve Topp has over 30 years experience in Media. Former MD of New Wave Media, media director of Saatchi and Saatchi and Barker McCormac. I
Show profile Hide profileAbout Steve Topp
Upon graduating in 1981 with an IMM, Steve joined De Villiers and company as retail Media Planner. Within a short space of time, Steve was promoted to manager for the division. In 1988, Steve left to become manager of media strategy at Saatchi and Saatchi. In 1989, Steve was promoted to media Director. In 1991, Steve left Saatchi to join the board at Barker McCormac.
With an entrepreneur's flair, Steve Left Barker McCormac to set up a Media Independent agency. By 2000, New Wave Media had substantial billings and offices in Johannesburg, Durban and Cape Town. Since leaving New Wave Media, Steve has perused interests in SMS marketing and low cost telephony. Steve brings extensive experience in dealing with clients and advertising agencies. He Lives in Tokai West with his wife Chantal and daughters . He is a family man whose hobbies are rugby, motor racing and water sports.
I believe in a total media approach i.e. everything from traditional media to mobile and new media. However, today's media thinking must encompass a total communication solution meaning a media planner needs to look further to ambient, in store and even a client's waiting room.
Brand Experience
I have worked on brands in almost every sector including:-
Retail:
* Mr Price
* Milady's
* Hyperama
* Ellerines
* W P Cellars
Motor:
* Delta
* Ssang Yong
* Daewoo
* Hyundai
* Honda
* BMW
Banking:
* Saambou
IT:
* Softline Pastel
Liquor:
* Edward Snell & Company
* Chivas Regal
* Gillbey's
FMCG:
* Vaseline Intensive care range
* Innoxa
* Ellebelle perfumes
Food:
* Nestle - the entire spectrum
* Pepsi
Electronics:
* Samsung
* Nokia
Government:
* IEC - 1994 Election
* Iscor Privatisation
About Steve Topp
Upon graduating in 1981 with an IMM, Steve joined De Villiers and company as retail Media Planner. Within a short space of time, Steve was promoted to manager for the division. In 1988, Steve left to become manager of media strategy at Saatchi and Saatchi. In 1989, Steve was promoted to media Director. In 1991, Steve left Saatchi to join the board at Barker McCormac.
With an entrepreneur's flair, Steve Left Barker McCormac to set up a Media Independent agency. By 2000, New Wave Media had substantial billings and offices in Johannesburg, Durban and Cape Town. Since leaving New Wave Media, Steve has perused interests in SMS marketing and low cost telephony. Steve brings extensive experience in dealing with clients and advertising agencies. He Lives in Tokai West with his wife Chantal and daughters . He is a family man whose hobbies are rugby, motor racing and water sports.
I believe in a total media approach i.e. everything from traditional media to mobile and new media. However, today's media thinking must encompass a total communication solution meaning a media planner needs to look further to ambient, in store and even a client's waiting room.
Brand Experience
I have worked on brands in almost every sector including:-
Retail:
* Mr Price
* Milady's
* Hyperama
* Ellerines
* W P Cellars
Motor:
* Delta
* Ssang Yong
* Daewoo
* Hyundai
* Honda
* BMW
Banking:
* Saambou
IT:
* Softline Pastel
Liquor:
* Edward Snell & Company
* Chivas Regal
* Gillbey's
FMCG:
* Vaseline Intensive care range
* Innoxa
* Ellebelle perfumes
Food:
* Nestle - the entire spectrum
* Pepsi
Electronics:
* Samsung
* Nokia
Government:
* IEC - 1994 Election
* Iscor Privatisation
