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Some people sit in traffic. Others play in traffic. For over 3 years, I have managed traffic. It's a role that I recognise as a crucial cog in the wheels of a smoothly run advertising agency. Together with 8 years' experience in project and account management, I have the necessary skills and the initiative to ensure a free-flow system that works well for everyone.
These days, more work is being done by fewer people and with looming deadlines. This is where traffic must kick into gear and manage the entire process as efficiently as possible. It's what I love doing, and I believe I do it well.
From taking the brief to scheduling reviews, presentations, revisions and reverts, I like to remind myself and my colleagues that we are one team with one goal; exceed clients' expectations.
I believe in attention to detail. I strive to be proactive. I continually find ways to streamline processes, ease the pressure and pull the occasional rabbit out the hat in order to make everybody's jobs so much easier.
I also have a good laugh every now and then. Because a happy traffic department is a productive creative department. And a productive creative department is a successful agency