Profile

Nick de Beer has over 16 years in the industry, says himself that he's "totally OCD about attention to detail". Passionate about anything Scandinavian, the region inspires his approach to design and life and he embraces all things minimal and vegan.
What's seen and what's said

Within the complex world of advertising, what's really doing the selling: the image or the copy? The reality is that both play an integral part in the selling process for almost every piece of design and campaign. So wherein lies the invisible harmony between eye-catching imagery and cleverly written copy?

By Nick de Beer 25 May 2018

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