Matt Arnold

Chief Engagement Officer at VML South Africa
Location:South Africa

Profile

Matt has a strong media background centred around digital media strategy. At VML South Africa, Matthew looks after the media, social media and data departments ensuring clients' properties, brands and experiences reach engaged audiences with measurable success. Over his career, he has worked across a large number of leading brands both locally and across the African continent. In his spare time, Matthew founded PixelVulture.com, an award-winning video gaming and technology website - he is passionate about both media and the gaming industry.
The true value of data for marketers

Data analytics; the new buzzword for business people everywhere - it's the new north star guiding every decision we're supposed to make. But there's a lot of data and not a lot of understanding on what to do with it, often making data analytics more confusing and less useful than it should be...

By Matt Arnold 29 May 2019

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