Profile

People fascinate me! Insights into what makes them tick, what they do with their time, where they go, what they do - this intrigues me. I thrive on coupling those consumer insights and a client's business challenges. What I can do to help a client meet those objectives using consumer insights, and delivering a creative solution - this is what I thrive on, this is what intrigues me, this is what kicks my brain into overdrive.
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#RWC2019: The viewership figures of the SA v Eng final

The final viewership figures of the television broadcast of the 2019 Rugby World Cup final - between the Springboks and England - are in.

By Margie Knap 8 Nov 2019

Does traditional 'offline' media still have a place in the digital online media space?

My career in media started somewhere in the 80's. Needless to say, what we do today in media and what we did 'back in the day' is poles apart, mostly due to media choices being extremely limited...

By Margie Knap 15 Oct 2018

How to get the best out of radio advertising

Making radio work for your company requires strategy, skilled media buying and an engaging creative. But what makes a radio ad engaging?...

By Margie Knap 11 Jun 2018

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