Copywriter/Graphic Designer/Email Marketing Specialist
- The Daly Morgan Group
February 2011 - Present (3 years 5 months)
Companies within the group: Executive Updates, UCit Sport, UCit LIVE, Solartricity, New Link Skills Training, New Link Career Skills, Daly Morgan and Associates, IKAT, iTrack, DMA Consulting Services
as Copywriter
Responsibilities included:
Content writer for UCit Daily Deals. Daily writing of creative long copy for deals of the day.
Website copy for companies within the group
Brochure copy for marketing material
Press releases
Advertorials
Conceptualising and crafting of targeted communication for Executive Updates email marketing campaigns.
Working within brief to write concise and direct audience-specific communication for mail shots.
as Graphic Designer
Responsibilities included:
Website design- CMS, HTML, CSS
Website coding
CI design - Logo design, Company Profiles, Letterhead design, Business card design, Brochure design
Web banner design
Print design
Mailshot design
HTML coding of mail shots
Crafting of all design for all additional marketing material for companies within the group.
as Email Marketing Specialist
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Responsibilities included:
Line-manager to the Executive Updates team of data capturers
Design and coding of HTML mail shots
Database handling - managing of the GroupMail database for email sends, including setting up and sending of campaigns, monitoring unsubscribes and tracking of all campaigns
Client Liaison - interacting with clients to develop, send and report on their email campaigns
Creative Writer
SERVE HOSTING (Pty) Ltd.
March 2010 - December 2012 (2 years 10 months)Johannesburg, South Africa
Worked as an online content writer for the company, writing newsletters, monthly blog articles, website write-ups and any other additional writing projects