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Luise Allemann

Owner at Mediaink Content & Consulting
Location:South Africa

Profile

Luise Allemann is a communications specialist with more than 20 years experience in the media and marketing industries including her time as a newspaper and magazine journalist and editor. She founded MediaInk Communications in 2004 with a primary focus on content generation with a subsequent specialisation in PR & social media and has worked with iconic South African brands such as FNB, MTN and Hollard Insurance and most recently @NielsenAfrica and @Sassda_sa.
Can brands survive the era of fake news, jaded consumers and robot trolls?

One of the key speakers at the recent Gibs Contemporary Marketing Using Behavioural Science Customer Insights and the 4IR event was future finance specialist at Flux Trends, Bronwyn Williams who spoke about The New Rules of Marketing Engagement...

By Luise Allemann 30 Sep 2019

SA radio's 'Oscar' winners announced

Proof of the extent to which the MTN Radio Awards has grown in stature in just five short years was the more than 1,000 industry stalwarts and young guns in attendance at this year's award's ceremony held at the Sandton Convention Centre in Johannesburg.

By Luise Allemann 14 Apr 2014

Radio Awards: How radio gives a voice to the voiceless

South Africa's Minister of Communications Yunus Carrim was that rarest of things - a politician with a personality - last night (Saturday) as he opened the fifth Annual MTN Radio Awards.

By Luise Allemann 14 Apr 2014

[Design Indaba 2014] Thoughts from creativity's Mount Olympus

Attendees at this year's Design Indaba were treated to some seriously good insights from legendary creative director Marcello Serpa, who is probably best known for being the 'godfather' of the Havaianas flip flop brand.

By Luise Allemann 3 Mar 2014

[Design Indaba 2014] The man who joined a band and came back an architect

Not many conference speakers begin their presentation playing the drums, but world renowned Mexican architect Michel Rojkind did just that on the second day of the 2014 Design Indaba.

By Luise Allemann 28 Feb 2014

[Design Indaba 2014] The democratisation of design

South Africa's celebration of 20 years of democracy resonated loudly at the first day of the 2014 Design Indaba, namely the democratisation of the design process - a breaking down of barriers, an attitude of process be damned and an industry where projects don't stick to predefined borders or limitations.

By Luise Allemann 27 Feb 2014

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