Liz McConnell is Head of Sales at Tractor Outdoor - a national OOH media owner that specialises in connecting brands to consumers through its network of traditional and digital inventory, as well as its transit networks and ambient platforms.
Is data the only thing that will get you the deal?

Liz McConnell, head of sales at Tractor Outdoor writes how good relationships with clients are more important than data...

By Liz McConnell 31 Jul 2020

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