Joey is MD (Managing Dude) of Hellocomputer Joburg, a multi-award winning digital experience agency, twice voted South African Adfocus Digital Agency of The Year. The agency has also been previously ranked as the #1 Digital and Animation studio at the Loeries Awards, Africa and the Middle East's premier creative and advertising awards.

Joey leads a team of over 80 digital specialists and oversees multiple departments including; customer experience strategy, user experience design, mobile and web development, data & Insights, social media, content production and business analytics. Responsibilities include business strategy, business development, client partnership, talent custodianship and day-to-day general management.