Jessica is an experienced digital strategist having worked across multiple brands within FMCG, Banking and Parastatal sectors. Jessica has a keen interest in technology and human behaviour and more notably, understanding how the two things influence each other.
Strategy: The debate rages on

Just over a week ago an article was published: The Secrets No Advertising Strategist Will Tell You, which caused a flurry of conversation amongst the strategy team at VML SA. Jess Barrett, strategic lead at VML has written an article in response...

By Jessica Barrett 11 Feb 2019

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