As one of the creative group heads at Boomtown, I share the lead of a team of really tight-knit creatives and account managers with most of our work focusing within the FMCG market...
My love for typography stemmed from my school days with a fascination for old school graffiti, and although I sucked at graffiti it challenged me to practice crafting letters on paper.
From there I became a bit obsessed, but luckily I shared that obsession with a few friends, and we gained the understanding of typography's role together.
I now mostly see how I can input this understanding into the work we put out as a company but also in my personal typographic exploration outside of work.
