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I started working for a production house (Active Blue Productions) in 2012, where I had to work with a lot of people from different walks of life in order for us to create testimonial TV adverts for Standard Bank as well as a documentary on rhino poaching. My duties included doing topic research and finding people to interview, transcribing interviews and translating video content. I also had to interview experts for possible other stories.

During this time, I started freelancing for West5Films as a story and character developer, and script and pitch writer. We worked on many projects and finally our feature film, Vrou Soek Boer, was released in 2014.

In September 2012 I joined Telesure's marketing department, Upstream Advertising, as a copy writer. I have to work as part of a team and on my own to create optimal content.
My duties include, but are not limited to:
• writing and creating online and mobile banners;
• writing website and mobisite copy for new products and events (currently we're busy "revamping" our sites, hence new copy needs to be created on all of the sites for both the front and back-end);
• writing and creating product and brand brochures;
• editing and proofreading magazine advertorials;
• editing and proofreading policy documents;
• editing TV adverts;
• editing (and rewriting) radio adverts and campaigns;
• writing competition elements (website, adverts, entry mechanisms, winners announcements etc);
• writing radio adverts;
• writing online advertorials;
• conceptualising, researching and writing blogs;
• conceptualising and writing client newsletters;
• writing direct SMS and mailers (email not snail mail);
• conceptualising and writing product posters;
• conceptualising and writing informational posters;
• writing billboards;
• writing sales scripts;
• writing product tutorials;
• creating and writing social media adverts (Facebook, Twitter); and
• creating social media plans (Facebook, Twitter, Google+, Toeter, LinkedIn).