Grant Fraser

Group Business Development Consultant - PSA & Infotools
Location:South Africa

Profile

Grant has enjoyed a 30 year career starting in the marketing world with companies like Shell, Unilever, Royal Beechnut (Nabisco) and Premier Milling (Kraft). He then crossed the fence into the world of media and advertising with The MediaShop, built, with partners, Full Circle Media which was absorbed into the Dentsu Aegis Network (DAN).
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[BizTrends 2016] Critical need for consumer data

The search for the next consumer gap, the holy grail of advertising, the key consumer touch points, the next apps etc, is a continuous voracious process that is never ending...

By Grant Fraser 28 Jan 2016

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