Gordon Hooper is the Managing Director of Bateleur Brand Planning, a market research company he co-founded more than 30 years ago in 1988. He was inspired by the promise of gaining experience in a multitude of different marketplaces and making a difference to companies in their strategic brand journeys.
Having studied a B.Sc. (Civ.Eng.) (UKZN), acquiring his Graduate Diploma in Engineering (Wits) and a Master's Degree in Business Administration (Wits), Gordon possesses inherent qualities such as curiosity and critical thinking that underpin his success as a researcher.
